Sahara's entry for the 1962 Helldorado Queen Contest was Elizabeth Stutz.
"In the early 60�s I would go to the Sahara lounge around 3am when I got off shift to have breakfast. I go into the lounge and I�m sitting by myself in a large round booth in the back. Rickles comes on and is doing his great show. He looks over to me and says to the crowd. 'There�s Eddie, he�s a casino boss. He�s sitting with all his friends.' The crowd laughed and loved it. I was actually waiting for Victor Borge and Lee Hambro to come by." - Ed Walters
During one of Shecky Greene's routines, nothing was hitting, so he laid down on his back, folded his arms across his chest, stared up at the ceiling, and kept on with his spiel. Buddy Hackett was in the audience, and he came on stage and laid next to Shecky. Victor Borge followed suit. The three of them were just lying there lined up, staring up into the lights, shooting the bull. The audience went nuts.
In March of 1962, Dick Parker joined the public relations and sales office working under Herb McDonald who was in charge of promotion and public relations.
It was also noted that the San Diego Press Dispatch, the official publication of the Navy in San Diego, CA, seemed to favor lovely girls from the Sahara to be their pin up girls. Pictures of Jerry Thomas, and Shirley Marsland was seen through the base. The Fabulous Las Vegas magazine had these girls on their covers and was sent to approximately 50,000 Navy personnel.
In June of 1962, Phil Robbins was promoted to Pit Boss. Ted Lawrence became Maitre'd of the Congo Room when Ralph Greco took charge of all the food and operation for the dining rooms at the resort.
Also in June of 1962, the architect's rendering for the proposed new lobby was made public. What people were impressed with was the House of Lords Steak House which would appear in regal red tones with pewter and stained glass fixtures.
During this year Congo Room showcased Dave Barry; Louis Basil Orchestra; Shelley Berman/Mills Brothers; Victor Borge; Teresa Brewer/The Terry Tones; Connie Francis; Stan Irwin Presents Buddy Hackett/Helen O'Connell; Neal Hutton; Sidney Miller; Most American Girls in the World; Harry Nofal; Donald O'Connor; Louis da Pron; Joanie Sommers; Kay Starr/The Stanley Boys; Jack Wakefield and Jack & Johnny Woods. Also showcased was All Star Comedy Show and Laff; Town; Laff; both shows starring Ben Blue and Dorothy Loudon.
The Casbar Theatre showcased Glenn Miller Concert starring Tex Beneke/Ray Eberle/The Modernaires w/Paula Kelly/The Characters/Ruth Wallis/Peter & Hank/Lloyd Lindroth. Also showcased were Freddie Bell/The Bellboys; Russ Cantor; The Characters; Deedy & Bill; Arthur Ellen; Mary Kaye Trio; Rosa Linda; Lloyd Lindroth; Joni Lee; Peter & Hank; Louis Prima/Gia Maione/Sam Butera & The Witnesses; and Don Rickles.
In 1963, Arnold Palmer came in tie for 26th place with rounds of 71-71-70-73 at the Sahara Invitational Golf Tournament.
The foursome of Harold Kneece of Aiken, S.C., Eugene McGovern Los Angeles, CA, E.D. Bishop of Tarzana, CA, and Senator Warren Monroe of Elko, NV, won the pro-amateur division with 57-57-114.
In January, 1963, patrons were thrilled to see Jack Nicklaus and Clint Eastwood during their stay at the resort.
In the first part of 1963, the audience of two different Meaders' shows was delightfully surprised when while Barrie Chase was performing, Fred Astaire raided the shows and helped Chase finish her act. It was reported that Astaire flew to Las Vegas twice from California for the sole reason of conducting his raids on Chase's shows.
Patrons of the resort were thrilled when Elvis Presley stopped to sign autographs.
In 1963, former Sahara showgirl Cheryl Thompson became Miss Nevada. This time the crown stayed and Thompson went on to crown Ellen Roseman, Miss Nevada of 1964. Thompson then was one of the ten runner-ups in the 1963 Miss America Contest. She sang a solo of her own composition during the talent portion of the contst. Thompson later married Norman Kaye of the Norman Kaye Trio
Also in 1963, Jack Nicklaus won $77,777.77 at the Sahara Invitational Golf Tournament. Elvis Presley and Ann-Margret filmed segments of "Viva Las Vegas" on-site at the Sahara, and according to a Las Vegas Sun article printed that summer, the couple began a much publicized romance.
In the summer of 1963, Elvis Presley starred in Viva Las Vegas filming at the Flamingo but made his rest and recreation visits to the Sahara between filming.
"Alot of movie stars were in Elvis' company when he and his entourage made their visits. I was in the lounge performing my act including my Elvis impressions and he would come to watch. He would sneak out while I was doing the impression. He was afraid I was going to introduce him." - Freddie Bell
During this year, Sahara signed on Sam Melchionne's Quartette of which I asked Sam his memories on this:
"Herb McDonald wanted our group for several years to attract the golf crowds. He had attended the PGA tournaments in Denver, Dallas, Palm Springs and saw the close camaraderie we had with the golf pros and fans and wanted that crowd attracted to the Sahara. Finally Hughes bought DI. I had no loyalty to the new regime so I called Herb. He called Stan Irwin, and we had a meeting with Alex Shoofey, the chief at the Sahara. Stan said to Alex, "You've wanted Sam for four years -----he's available, pay him his price and be done with it." I saw Stan last in his Hollywood office as the manager for Johnny Carson. (Johnny, by the way, owned the house next to mine on the golf course. We lived side-by-side for 13 years when his show was telecast from NY.)Alex drew up a 3 yr. contract for me including custom-made suits, recordings, radio/billboard advertising ...... all done to cash in on the national following we had built up........ especially to support the "Sahara PGA Golf Invitational", so attended was it that they had to use five existing golf courses then available in Las Vegas including the LV municipal course."
We stayed at the D.I. out of loyalty to them having made us become nationally known and then went to the Sahara. The D.I.s PGA "Tournament Of Champions" was then taken to La Costa in California with the Moe Dalitz organization."
Stan & Herb were responsible for what happened next. Nick Naff was the Sahara publicist under John Romero, Publicity Dept. We left the Desert Inn's Skyroom after about five years with one day off, we opened The Beachcomber.... no rest....... and Stan coined the phrase..."THE BIG MOVE IS ON!!".... big.... in all the newspapers 1/4 page size and every hour around the clock on TV ....... I couldn't even escape myself. Our contrived mail-out announced "Advance Reservations, please"..... it worked. A mob showed up. We opened Don The Beachcomber, Sahara 1964 Sept. 30, a Wednesday. Invitation announcements were sent out by the Sahara from me to our mailing list." - Sam Melchionne, 2001
Sahara was also the host of a CBS radio broadcast The Sam Melchionne Quartette:
"We were known as "The Sam Melchionne Quartette", "The Little Band With The Big Band Sound". I had imitated a unique style of playing accordion like it was a big band imitating them all from Sammy Kaye & Glenn Miller to later-day Cy Zentner. The sax, bass, drums and accordion did that sound and over that sound at the same time we did four-way vocals ala The Freshmen, HI-LOs, Four Aces, Modernaires and so on. The broadcasts simulated a big band until those visitors arrived to see only four men and we became their conversation piece around the country adding to our visitors.Sahara spared no expense in promoting "The Sam Melchionne Quartette". The radio show was to attract visitors driving into LV to come dance at The Hotel Sahara. All the bandmembers played and sang ------ myself - accordion and piano, Chuck Diamond - bass and, since passed, Sam Carlisi - sax, Joe Bride - drums . Autie Goodman, discovered by The Freshmen while with us initially and still with them to this day, played sax previously.
In addition they financed recordings, billboards, mail-outs, custom made suits, sending us to perform at national PGA golf tournaments to attract the golf world, etc. They copied the strategy that the Desert Inn had instituted for us for about six years. We appeared in "Wilbur Clark's Desert Inn Skyroom--- Sixty-Seconds Above The Strip" as it was billed......We had built a following... the golf world made up a large part of it... the Sahara had made us many offers due to that. Remember, their PGA tournament? Del Webb's "The Sahara Golf Invitational"? - Sam Melchionne, 2001
On April 19, 1963, the Vaughn Meader Show played. One routine had Barry Goldwater, Jr., played by Stanley Handleman, trying to ingratiate himself with President Kennedy and obtain a date with Caroline Kennedy. All goes well until Meader, in his famed characterization of President Kennedy, learns the identity of his daughter's erstwhile suitor and promptly gives him the heave-ho. After the dinner show, a young man approached Meader backstage with "Hi. I'm Barry Goldwater, Jr." At first Meader thought it was a gag but it later turned out to Goldwater, Jr., in person. Later in 1963, Vaughn appeared at a large charity dinner in Washington, D.C. at the invitation of Senator Estes Kefauver.
Also in April of 1963, Congo Room photographer Billie Geller's apartment was burglarized while she was at work. The thieves took a nice selection of Geller's wearing apparel including a mink stole.
In between performances in May of 1963, Terersa Brewer was notified that she was choen Honorary Chairman of the Mother's Marth to Defeat Cancer in Clark County.
After serving faithfully atop the Shara's 14 story building for three years, in May of 1963, the time and temperature sign was placed on the new 24-story addition.
Trudy Morgan, Miss Pomona, California, won a vacation at the Sahara among her prizes and stayed at the resort in June of 1963.
In August of 1963 it was reported that The Characters were keeping Lounge Hose Eddie Milewski and his captains jumping. Extra chairs and tables had to be carted in every set to accommodate the hordes of fans stampeding in to catch their shows.
In September of 1963, Stan Irwin caught the Senators at the Seattle World's Fair. He immediately had them sign a contract to appear at the Casbar Theater.
In 1963, the Congo Room showcased Don Adams; Dave Barry; Louis Basil Orchestra w/musical conductor Freddie Karger; Shelley Berman; Teresa Brewer/The Terry Tones; Pat Boone; Herb Buchanan Conductor; Barrie Chase; Davis & Reese; Flamenco Fantasy starring Teodoro Morca; Frank Fontaine; Connie Francis; Stanley Myron Handleman; Buddy Hackett; Buddy Hackett/Buddy Greco; Vaughn Meader & The First Family/Naomi Brossart; Mills Brothers; The Most American Girls In the World; Helen O'Connell; Donald O'Connor; Dick O'Neil; Donald O'Connor; Pepper and Davis; and Jane Powell w/Maury Wills & The Maury Wills Folk Singers.
During this year Teresa Brewer was chosen as Honorary Chairman of the Mother's March to Defeat Cancer in Clark County.
The Casbar Theatre showcased Freddie Bell & The Bell Boys; Russ Cantor; The Characters; Music Made Famous by Glenn Miller w/Tex Beneke; Ray Eberle; Arthur Ellen; Buddy Greco; Marty Hale/Russ Cantor; Roberta Linn & The Bell Boys; The Modernaires/Paula Kelly; Peter & Hank; Louis Prima/Gia Maione/Sam Butera & The Witnesses; Don Rickles/Key Howard Trio; The Senators; George Rock Sextet; and Ruth Wallis.
On April 22, 1964, McDonald was then named Sales Promotion Executive of the Year for Southern California by the L.A. Chapter of S.P.E. Association.
Now going full blast, on August 20, 1964, Irwin, Webb and Sahara sponsored the Beatles' appearance in Las Vegas. This was a gamble in itself since the Beatles attracted people who couldn't gamble - teenagers. The Flamingo was the first resort that was offered the opportunity to host the Beatles and turned it down. Irwin decided it was worth the gamble. When I asked Irwin what made him go for it he said "I just had a feeling."
When the crowd was much more than expected, Entertainment Director Irwin decided to have the Beatles play at the Las Vegas Convention Center instead. The Beatles however, stayed at the Sahara. The pool area was overrun with teenage girls, yelling "I love you Ringo!" as they tried to get a glimpse of the stars up in their room.
Irwin was told that the Convention Center could hold approximately 7,000 people. Irwin rearranged the Center so the stage was surrounded by the audience instead of just having the audience in front of the stage thereby accommodating 8,408 people.
Irwin stated that when the Beatles were going to the car to go to the Convention Center from Sahara, he and other Sahara personnel locked arms forming a human barrier between the fans and the Beatles. Irwin stated that the gravity of the situation was made all too clear when he realized that if any of the human barrier tripped and fell, they all could be trampled to death by the over-abundance of fans that were on the scene.
Irwin had stated that three acts performed and then there was an intermission. The Beatles played for approximately 45 minutes. He had hired 50 police officers to surround the stage to protect the group. Tickets were $12.50 and $25.00. Irwin had stated it was ironic because the Beatles had wanted to go to Vegas to see the sights and visit the resorts. They arrived at 2:00am, got into a limo, driven to the Sahara, then driven to the Convention Center, and left late at night. They never did get to see the city or the resorts other than Sahara.
The Beatles on the balcony of the Alexandria Tower. Notice the Thunderbird over Ringo and John's head, and what was left of the El Rancho Vegas to the right of Paul's shoulder.
Beatles playing the slots in Room 2344 of the Alexandria tower; at the appearance, and boarding the plane. (pictures by Kevin Magowan)
In January, 2003, Sahara's Entertainment and Publicity Manager Germaine Thompson sent me pictures of Room 2344, where the Beatles stayed in 1964. These scans were donated by Sahara.
"Las Vegas felt an impact like it never felt before when Stan Irwin and Hotel Sahara presented The Beatles to a sell-out crowd in the Las Vegas Convention Center, Aug. 20.It was "A Hard Day's Night" and when the fame gripped entertainers stepped off stage - following two performances - they knew it!
The shaggy-haired Liverpool foursome was sneaked into Las Vegas under the cover of darkness, greeted only by a handful of newsmen at a secret rendezvous and swished from the airport in a black limousine.
Hysterical teenagers mobbed "the boys" on arrival at the Sahara. There, they were escorted to suits in the 24-storySkyscraper and while the world slept thousands of teenagers, mostly girls, combed the hotel's premises in search of their idols.
Telephone calls jammed switchboards and the highest security measures ever used to guard members of the entertainment world were in force. Following the Beatles' final performance, they were whisked out of town as methodically and effectively as they entered. Las Vegas will never be the same." - Saharan magazine
Stan Irwin's gamble paid off but that doesn't mean everyone was happy with his idea.
"You have to be 'buggy' to like the Beatles, who are plaguing the mature public with their deficiency of talent and nurturing frenzy in the easily swaying minds of the adolescents. Don't throw that old saw at us about the Sinatra, Dorsey, Miller craze of our youth. Bow reverently when you say these names of the Forties for you're talking of skill and ability. But, when a combo gets on stage for the sole purpose of having the audience provide the entertainment with shrill screams, during which they really have to do nothing but pantomime and move their lips, Joe Q. Public is the fool. These Beatles are raking in your coin while your youngsters are caught up in this spectator madness that brings out the riot squads. This mass hysteria is usually incited by one or more individuals who stand and spark the audience into following the frantic pattern. Put together any group of youngsters whose anticipation of excitement is aroused, toss in a young goddess who stands and commands the throng to scream, and the debacle begins; all bedlam breaks loose. The Beatles have no objection to Joe Q. making them wealthy. But what about this no talent kick? Is it the 'Buster Brown' or 'Lord Fauntleroy' haircuts that the fans dig? There was a time when any self-respecting male would rather wash dishes in a well-draped kitchen, rather than make a public showing in this long-tressed jazz. You say youngsters identify themselves with the Beatles? What sort of young man are we raising that they admire a feminine hair style on a man? Go to a psychologist for your deeper thought processes on the subject but sheer logic tells you it's strictly 'buggy.' What other plan of attack does England have for us? As far as we're concerned, wipe out all the imitators and send in the Exterminators! It's time the kids got off this bug kick and turned their energies to talent appreciation." - Jack Cortez, August, 1964
During 1964, Sahara listed Milton Prell as Board Chairman, A.A. McCollum as President, and John Hughes as Casino General Manager.
Herb McDonald stated that after performing at the Sands, the Rat Pack (Frank Sinatra, Dean Martin, Sammy Davis, Jr., Peter Lawford, and Joey Bishop) would make reservations at the House of Lords from 1:00 to 3:00am. They would tip the waiters $1,000 a piece for their service.
Webb sponsored the Del Webb Pro-Am Golf Tournament at the nearby Sahara-Nevada Golf Course and Country Club.
Andy Griffith & Stan Irwin, Sept. 1964 at Don the Beachcomber
In the afternoon of August 25, 1964, a fire swept across the roof of the main casino of the resort. The flames were extinguished after a 40 minute effort, but water damage forced the main casino, Casbar Theater, and Congo Room were closed for repairs. No guest rooms, convention facilities or restaurants were damaged and the hotel was back in near normal operation within 24 hours. Irwin decided to have some fun with the fire by putting slogans on the reconstruction walls such as "We've heard of hot dice, but this is ridiculous", and "Dealers and ladies first". Burned menus were given away to guests as souvenirs. In June of 2003, Stan told me that the fire was due to build-up of grease, etc., in the flues.
Also during this year Milton Prell offered Colonel Tom Parker $75,000 a week for Elvis Presley to play at the resort for two weeks. Parker turned the offer down.
George Burns was a regular on the Congo Showroom stage. Burns was known for introducing bright new performers into the entertainment scene at the Sahara, a group that included teen heartthrobs Bobby Darin and Ann-Margret.
In August of 1964, Sahara's penthouse hosted a cocktail party for Johnny Carson in honor of the smash nightclub premiere of the Johnny Carson show. Click Here to see pictures from the party. Included are Milton Prell/Carson/Hollywood Producer Joe Pasternak; Mrs. Prell/Carson; January Jones; Toronto Columnist Lotta Dempsey; Lita Baron; Jacques Bergerac/Tuesday Weld.
Also during this year, Sahara hosted the premiere party of Allied Artists' production Station Six - Sahara starring Carroll Baker. The following picture is Carroll Baker stepping from a helicopter which landed at the Sahara, to attend the premiere party.
Actor Milburn Stone of Gunsmoke was seen talking the with pool manager Caroline McNairy, Skitch Henderson surprised Johnny Carson during a show in the Congo Room, and Dean Martin was seen talking lobsters with House of Lords Maitre d', Art Selman
More than 400 top executives and distributors for Columbia Records convened at the resort for a preview session and unveiling of new fall releases. Business sessions were followed by a three hour star-studded show featuring Mitch Miller, Andy Williams, Robert Goulet, Buddy Morrow, Jim Nabors, and Andy Griffith.
As stated above, on September 30, 1964, Sahara added Don the Beachcomber restaurant with Ray Fines as Restaurant President. The Beachcomber was three stories above the Strip and was famous for its collection of Cantonese food and cocktails.
In October of 1964, Webb's close friend President Lyndon B. Johnson visited the resort and stayed overnight.
Depicted in these pictures are Kennedy Boy Scouts Troop No. 706 from Torrance, CA visiting the resort; Executives of the California Laundry & Linen Supply Association - Executive Secretary Bob Place, President Edward Breitbard, & Local Chairman Mark Gammet; and Las Vegas Numismatic Society 1964 coin show, Sahara representative Fred Lanouette, Chairman Paul Richert, President Mike Timm, and show Chairman Carl Taylor.
In October of 1964, Jack Cortez asked Stan Irwin how he managed to produce lounge and big room shows for the Sahara, Thunderbird, and the slated for December opening of the Sahara Tahoe, without coming unglued. Stan's casual response was "It's easy! I have a Honda!"
In October of 1964, Bill Dana (Jose Jiminez) gave Sahara arrivals, taxi drivers, and parking lot attendants the time of their lives when he played bellman for an hour or so before the watchful eyes of movie and still cameras. Biggest laughs came when guests disembarking from their vehicles (aided by Dana with their luggage) didn't recognize him until they spotted the cameras. Then they executed some of the most fabulous double takes ever seen. When one carload of girls in the Miss Rodeo America contest suddenly recognized their bellman, they squealed like Beatle fans. Dana was appearing for the National Bell Captains first convention.
During this year at Don The Beachcomber, Mr. & Mrs. Donald O'Connor celebrated their wedding anniversary, and Pat Boone dined during his tenure at the Congo Room to the music of Sam Melchionne. These two donated by Sam Melchionne.
"It seems that back in the old '50s and '60s days the casinos bid for entertainers and their paychecks skyrocketed. Lounge acts would command the prices of main showroom performers. Best example is the bidding for Shecky Greene and Don Rickles as portrayed here. One day after golf, Joe Scandore, Rickles manager and I retired to his suite to brainstorm. Joe had a meeting that afternoon with management to negotiate Don's new contract. He said, 'Let's open the thinktank, Sam, and come up with a reason why The Sahara should pay more for Don than his already high pay.' After batting around the issue, both of us streched out side-by-side, hands behind our heads, something I said about comedians' egos always wanting to be 'Top Banana' triggered his thought. He jumped up out of his stretched out position on the bed yelling, 'That's it, that's it. (Scared the hell out of me)'.He then went to the meeting and convinced Alex Shoofey and Stan Irwin that unless Don received more money in The Sahara Casbah Lounge than Shecky Greene's $15,000.00 a week being paid down the street at The Riviera Lounge that Don's ego, being hurt by not being 'Top Banana', couldn't be funnier that Shecky thereby it would be impossible for Don to draw more people than Shecky. Badda-bing! Badda-bang! Joe got Rickles his $20,000.00 a week!! (in the '60s, mind you.) for only two shows a night"
From there it got to be a battle of which of the two would be working less shows per week and which of the two would make the main showroom first. Their battle of the lounges then later netted those funniest men the $25,000.00 a week figure. Don did make it to The Sahara's Congo Room, the main showroom. The rest being history." - Sam Melchionne Oct. 2003.
Marking his 26th year with Don the Beachcomber restaurants, Bud Bachtold joined General Manager Harold Armstrong in greeting patrons at the resort for the holidays.
In 1964, Congo Room showcased Stan Irwin Presents Morey Amsterdam, Louis Basil Orchestra, Shelly Berman/Diahn Williams/Dave Barry/Pat Henry/The Mills Brothers, Pat Boone, Victor Borge/Leonid Hambro, Teresa Brewer, Johnny Carson, Bill Dana, Earl Twins, Connie Francis, Buddy Greco, Buddy Hackett, Jackie Mason, Mills Brothers, The Most American Girls in the World, and Stan Irwin Presents Phil Silvers in You Gotta Be a Top Banana with Leo De Lyon Musical Conductor/Sergio Franchi/Neil Warner.
During one of Phil Silvers' appearances in November, Stan Irwin strolled on stage. They then proceeded ad libbing and the audience just loved it.
This show also starred Sergio Franchi with Neil Warner Musical Conductor. Shelley Berman loved the Mills Brothers appearing with him so much, he wrote a letter and published it in a Fabulous Las Vegas magazine regarding a special request.
It was noted that Dave Barry was the sound of the raven for the Vincent Price/Boris Karloff movie The Raven. Occasionally, Barry stood in for Mel Blanc to create Daffy Duck or Sylvester the Cat.
"If your kid runs around the house making strange noises, don't shut him up. Get him an agent." - Dave Barry
Casbar Theatre showcased Freddie Bell, Tex Beneke, The Characters, Ray Eberly, Gia Maione, The Modernaires w/Paula Kelly, Louis Prima, Shelley Berman, Cliff Duphiney, Vic Garcia, Gia Maione/Sam Butera, Gil & Nikki/The So and So's, Roberta Linn/The Bell Boys, Peter & Hank, Don Rickles w/Key Howard Trio, George Rock & his Swinging Seven, The Senators, Glen Tomlinson, Watsui Follies, and The Witnesses. Don the Beachcomber showcased The Starlighters.
Bringing in the new year of 1965 at the Sahara was Connie Francis. This was Francis' first return to Vegas since she married the resort's former Publicity Director, Dick Kanellis.
Mayor and Mrs. Eddie Tam celebrated their 16th wedding anniversary on New Year's Eve of 1965/1965. Adding to the occasion was the Mayor's recent re-election to his Ninth Term as Mayor of wailuku Maui in Hawaii.
In February of 1965, Eddie Tam returned to Vegas and the resort to present Vegas with the Key to Maui County.
In April of 1965, it was noted that Sahara top brass Ray Fine and Bud Bachtold flew in to meet with Don the Beachcomber manager Harold Armstrong. There were some unstated changes made but it was decided to re-sign a new contract for the Sam Melchionne Orchestra to continue playing there.
Also during this month, the resort hosted a press cocktail party for the newlywedded Don Rickles, just back from their Rome-Paris-London wedding trip.
In 1965, LPGA winner Gloria Ehret had her picture taken while dining at Don The Beachcomber. As previously stated, this annual event was brought to the Sahara and hosted by Herb McDonald, Promotions V.P. for the resort, and had great attendance from pros and fans alike gaining national prominence annually in the sports world.
People dining at Don The Beachcomber got a thrill when they realized that Joan Crawford was dining there. She was with Sahara rep Ray Fine discussing the possibility of Crawford staying at the resort during her next visit.
It was announced that music conductor/arranger Jimmie Haskell and his wife Barbara were planning on celebrating part of their sixth wedding anniversay at Don The Beachcomber so Sam Melchionne can play the Anniversay Waltz for them.
Fabulous Las Vegas magazine chose Beachcomber hostess Yolanda Saldana to be on its cover, as well as one of the Most American Girls in the World Terry Woodbury who was also Miss Nevada in 1958.
In June of 1965, The Vincent Price painting exhibition created a traffic jam of art lovers in the gallery. Sold through Sears, the paintings, sketches and lithographs proved a real bargain for collectors, ranging from great works by famed artists to charming and very good works by lesser knowns.
In August of 1965, Sahara sponsored a civic air patrol squadron, "The Sahara Squadron" which was based at Thunderbird Field and consisted of nine aircraft and 20 pilots.
On August 15, 1965, Sahara/Strip legend Stan Irwin's resignative became effective. Merle Howard, formerly in charge of Joe Glaser's Associated Book Corporation's San Francisco office was hired to take Irwin's place.
The following is a picture of Chuck Diamond, Ray Bolger, and Sam Melchionne doing a "Once In Love With Amy" strip tease taken in 1965 at the resort. Chuck Diamond passed away on January 6, 2003. This scan was donated by Sam Melchionne.
In September of 1965, United Fund was given a successful kick-off banquet at the Sahara. Entertainment was provided by Sam Melchionne, Gloria Tracy and Pat Henry. Henry's humor literally had the guests rolling off their chairs.
In October of 1965, Sam Melchionne was the recipient of the Columbus Day Award. This award was presented each year by the Governor of New Jersey to one of the state's citizens who made his mark in the entertainment field.
In 1965, Congo Room showcased Louis Basil Orchestra, Shelley Berman/Lisa Kirk, Pat Boone, Johnny Carson, Earl Twins, Connie Francis, Frank Fontaine, Robert Goulet, Pat Henry, Shari Lewis w/Lamb Chop, Marilyn Michaels, Liza Minnelli/Jackie Mason/Bob Fitch/Neil J. Schwartz, Most American Girls in the World, Maria Neglia, Donald O'Connor, Bud & Cece Robinson, Irene "Granny" Ryan/Andy Russell, Phil Silvers/Leo De Lyon, and Johnny Wood Trio. Congo Room also showcased Never Too Late starring Milton Berle/Joy Hodges/Anthony Roberts/Douglas Rutherford/Richard McMurray/Donna Jean/Kay Elliot/Wally Engelhardt. This comedy was by Arthur Sumner Long, presented by Stan Irwin with Elliot Martin and Daniel Hollywood. It was directed by George Abbott. **Of note, October 4, 1965, was the final appearance of the Most American Girls in the World.
Paul Ford flew in to catch Never Too Late and became a huge Milton Berle fan. Forsd starred in the Broadway play, and also in the Warner Brothers' film version.
The Casbar Theatre Lounge showcased Morey Amsterdam/Tony Romano, Freddie Bell, The Characters, Dr. Michael Dean, Cliff Duphiney, Vic Garcia, Gaylord & Holiday, Go-Go Galore, Peter & Hank, Roberta Linn/The Bell Boys, Peter & Hank, Town Pipers, Louis Prima/Gia Maione/Sam Butera/The Witnesses, Rainbow a Go-Go, Don Rickles, Don Rickles/Key Howard Trio, Sandler & Young, The Senators, Phil Silvers/Leo De Lyon, The Vagabonds, and Watusi Follies. Don the Beachcomber showcased Sam Melchionne.
In November of 1965 Louis Prima goes over the words and music for "See That You're Born Italian" with arranger Bob Alcivar, center, and Sam Melchionne as 2 year old daughter Lena Ann Prima looks on. Sam backed up this hit with his vocal quartet. Prima, Gia Maione, and Sam Butera & The Witnesses played this song on the Steve Lawrence Show and the December 30, 1965 Dean Martin Show.
Orchestra leader-organist Al Anthony, who became a talent agent was in town looking for new talent. He dined at Beachcomber and stated he enjoyed Sam Melchionne's music so much he readily understood why Melchionne's contract was extended.
I recall how influential Stan Irwin was getting me to play at the Sahara as well as moving me, in 1965, from the lounge of the Thunderbird into the main room to be the opening act for Judy Garland's final two weeks engagement in Las Vegas. - Nelson Sardelli, Oct. 2002
Mitzy & Johnny Hughes, Eddie Moss, the resort, and Donald O'Connor took out holiday ads in the Fabulous Las Vegas Magazine.
In 1966, at 5:30am another fire broke out at the resort. The fire was quickly put out with no fatalities.
Irwin had a list of "firsts" that he accomplished during his time at the Sahara. He was the first entertainment director to dispense with a master of ceremonies, he was the first to put two names on the bill at the same time, and he was the first show producer to include a totally different 2:30am performance, such as the one that starred Judy Garland for only one show per evening.
During her show in April of 1966, Martha Raye showed how dedicated she was to the soldiers in Vietnam that she constantly referred to them as family.
During one of Raye's shows in mid 1966, she was notified that her old friend Sgt. Barry Sadler was in the audience. Sadler was the young Vietnam solider who wrote "Song of the Green Beret" which was the closing number of Raye's shows.
Overwhelmed by his presence, Raye asked the applauding crowd to push Sadler on stage. The moment Sadler stepped up to the microphone, Marty Heim's orchestra struck up the familiar marching beat of the "Beret" song and Sadler was left with nothing to do but sing it. Raye stood on the sidelines with tears in her eyes, and the audience expressed feeling mass goose bumps and lumpy throats. Sadler decided to sing the song twice. The spontaneous rush afterward to shake Sadler's hand, even just touch him, as he went back to his seat was something that gave even the seasoned Maitre 'd staff goose bumps and teary eyes.
Some sightings included Tonight Show Director Dick Carson and his wife, Pat at the House of Lords (Dick is Johnny's brother); Bill Crosby and his wife in the Congo Room; Martin Balsam and his wife with Val Avery and Maitre 'd Al Hernandez at the Beachcomber; and, Civil Air Patrol Commanders Col. Lyle W. Castle, Col. Joe W. Mason, and Lt. Col. Frank Landes with 1st Lt. Fran Johnson.
Don Rickles took time from his appearances at the resort to show off his wife Barbara and his daughter Mindy Beth who was born in Los Angeles on June 3, 1966.
The above pictures were taken during Sam Melchionne's radio show broadcast from the resort. Shown are bass player Chuck Diamond, Don Rickles & Buddy Hackett carving up Ralph Pearl, Las Vegas Sun Entertainment columnist, Sam Melchionne, cracking up as announcer; picture of Sam Melchionne and Liberace taken at Don The Beachcomber; and jazz session at Don The Beachcomer consisting of Lionel Hebert, New Orleans jazz trumpet, Sam Carlisi, sax, Sam Melchionne and Chuck Diamond, bass during the "Del Webb's Sahara PGA Invitational Golf Tournament".
Former diving champion of Canada (1945 through 1947) Emile Hotte, treated Sahara poolsiders to a magnificent exhibition of the aerial-aquatic art. Hotte also starred for almost two decades in the International Water Follies.
Also during this year, Roland L. Hill, President of Hillsway, (right) Inc., presented Sahara Manager Mike Lindeck with the Hillsway, Inc.'s Stamp of Excellence.
Sahara was graced by three beauty queens at the same time. Ila Johnson, queen of California Press Photographers Assn., Kay Heisler, Jet Propulsion Lab's Outer Space Queen, and Kathy Brookline, the Sahara's own Helldorado queen, happened to be at the resort at the same time and posed for photographs.
In mid-1966, to celebrate his 25th show at the resort, Liberace used a butane torch to symbolically light a 4 foot high replica of his trademark candelabra, held by the rotating Sahara Girl atop the Sahara's billboard on the Sunset Strip in Hollywood, CA. Liberace was hoisted 60 feet for the stunt, designed to publicize his two-year $500,000 contract with the resort.
Vikki Carr Fan Club members Bob Sawyer of Ventura, CA, and Don Ott, Sepulveda, CA posed with the star for pictures. It was noted that over 100 members visited Carr during one of her shows.
Johnny Ricco of the Characters was caught moonlighting as a Sahara car attendant by the other two members of the group, Carmen Baccari and Freddie Baccari. Freddie immediately tried to cut in on the action, while Carmen calmly attempts to explain to quizzical passers-by that it was all a gag, the result of a lost bet by Rico.
Former heavy-weight boxing champion Joe Louis paid a visit to the Sahara Health Club and health club manager Lem Banker, who was a long-time friend of the boxer.
Refereeing world championship boxing matches and dealing "21" at the Sahara represent quite a contrast, but Harry Krause, handled both.
As of 1966, Krause had refereed five world title matches and served as a judge for another - all held at the Las Vegas Convention Center. They included Emile Griffith/Jorge Fernandez; Griffith/Luis Rodriguez; Gene Fullmer/Benny (Kid) Paret; Willie Patrano/Harold Johnson; Sonny Liston/Floyd Patterson; and Patterson/Cassius Clay (later his name would be Mohammed Ali).
Krause also was the third man in the ring for two nationally-televised non-title 10-rounders in Vegas, not to mention serving as referee and judge for an endless strong of "club" fight twice weekly. His efforts in the ring have, in fact, gained him plaudits statewide and around the world. Jim Deskin of Vegas, the President of the World Boxing Association and executive secretary to teh Nevada State Athletic Commission, referred to him as "one of the best."
In his youth, Krause won the Western Pennsylvania featherweight championship as an amateur and compiled a record of 60 victories against only seven losses as a professional before a car accident ended his career. He grew up in Pittsburgh with former world light-heavyweight champion Billy Conn, the man who almost licked Joe Louis, and fought in Conn's stable as a pro.
"Both represent a sort of gable, but I must admit people are more prone to over-excitement at the fights than they are at the tables. I've yet to be booed for dealing a winning or losing hand." - Harry Krause
During this year, the resort opened her Sahara Big League Delicatessen for the summer months. This kosher-style delicatessen lunch service took over the Casbar Theatre from 11:00am to 2:00pm. One of the featured offerings in the new deli was a creation of corned beef, pastrami, cheese and salami called Mickey's Four Bagger. Other sandwiches were called Sandy's Slider and Seventh Inning Stretch.
Click Here for some employees for 1966/1967
While the Moro-Landis Dancers were practicing, J. Robert Conroy, John Romero, Edmund "Roddy" Rogers, and Nicholas Naff gathered to review current brochures.
"His concerts are all virtual sell-outs and his appearances here are no exception. This will be the start of his eighth year at Hotel Sahara and the Johnny Carson magic is just as powerful today as it was in 1966. During my visit to New York City in 1966 this pillar had a long talk with Carson prior to his nightly TV show. He said, 'I' am ready to play Las Vegas anytime you set a date.' When returning here I spoke to a number of Entertainment Directors and they laughed as if I were crazy. Stan Irwin was the only one that saw a new star with audience appeal and signed Carson immediately." - Phil Solomon, 1973
In 1966, Congo Room showcased Liza Minnelli w/Bob Fitch/Neil J. Schwartz. Minnelli's show was created/produced by Fred Ebb, and choreographed/staged by Ronald Field. Also showcased was Jackie Mason w/Louis Basil & his Orchestra. This show was a Paul Steffan Dance Production, conceived, created/choreographed by Paul Steffen.
Also showcased were Anna Maria Alberghetti; Louis Basil Orchestra; Shirley Bassey; Johnny Carson/January Jones(aka Jackie Allison)/Moro-Landis Dancers; Norm Crosby; Jack Durant; Four King Sisters; Five King Cousins; Sergio Franchi; Connie Francis; Robert Goulet; Buddy Hackett; Pat Henry; Adam Keefe; Liberace; Roger Miller (seen w/Jet Propulsion Lab Outer Space Queen Kay Heisler); Moro-Landis Dancers; Donald O'Connor/Shari Lewis/Moro-Landis Dancers; Osmond Brothers; Channing Pollack; Alvino Rey; Dinah Shore; Paul Steffen Dance Production; Shani Wallis; Karen Wessler; and Nelson Wilson. Don the Beachcomber showcased Sam Melchionne; and Gregg Blando Trio.
Mr. and Mrs. Ed Sullivan was in the audience during one of Carson's shows, and Sullivan took time to sign autographs after the show. After telling 15 million viewers on the Tonight Show that he would "sneak in" on Carson during his recent engagement, Ed McMahon popped onto the Congo Room stage to join Carson in a laugh loaded audience-question session. McMahon lived up to Carson's ribbing by carrying not one, but two glasses with him to the platform.
The Casbar Theatre showcased Freddie Bell/Roberta Linn (Bell's wife); Sam Butera & The Witnesses; The Characters; Ronnie David Trio; DeCastro Sisters; Deedy & Bill; Dell Kings; Dolls A Go-Go; Fantasia Internationale; The Fiascos; Go-Go Galore; Billy Gray; Frank Hubbell & The Stompers; The Lively Set; Gio Maione; Maori Hi-Five; Patti Moore/Ben Lessy; Peter & Hank; Phil Palumbo & his Pals; Louis Prima; Sue Raney/Four Freshman; Martha Raye/Marty Heim Orchestra; Don Rickles w/Key Howard Trio; The Senators; Phyllis & Bobby Sherwood; and Town Pipers. Don the Beachcomber showcased Sam Melchionne. Nick Naff worked in the public relations office.
In September of 1966, Sahara's Entertainment Director, Stuart Allen, was commissioned by MGM Records to write the liner story for Connie Francis LP "Connie Francis At The Sahara." Allen formerly served as critic for Musical Express in London and was European correspondent for Downbeat. A part of Allen's liner is as follows:
". . . I have seen Connie Francis develop over the past few years from just such a young singer of songs to the big star she assuredly is today. We, at the Sahara Hotel in Las Vegas, are proud that she is one of our most consistent box office attractions and the program she has selected for this album proves that this is no accident or momentary success.Connie chooses her own program of songs and has developed an intuitive awareness of just what is right for a particular audience. Her new act, recorded live on the stage of the Sahara's world famous Congo Room before over 800 patrons who chose to see her in preference to seen outstanding stars at other Las Vegas Hotels, attests to her good taste and meticulous care. The enthusiastic audience reaction, as caught by MGM's engineers, confirms the impact her songs have made.
Night clubbers, especially those in Las Vegas, who have the world of entertainment to choose from, are renowned to be the most difficult to please. Connie Francis not only pleases them - she captivates them as few female singers are able to do. . . .
It was my distinct pleasure to work with her on the production of the show from which the excerpts for this album were taken. If you have never seen her perform in person, this LP should inspire you to do so soon. If you are fortunate enough to have already seen her, especially at the Sahara Hotel, then this will become, as it has for me, a treasured memento of that experience." - Stuart Allen
Francis recorded this album with Sahara's Lou Basil Orchestra conducted by Joe Mazzu.
On September 27, 1966, Sahara hosted the NCCJ Annual Dinner Meeting with guest speaker Dr. David Hyatt.
On October 2, 1966, Sahara assisted in sponsoring Authoress Kathryn Kahlman in her first Las Vegas Telecast on Channel 8, KLAS-TV.
In December 1966, individuals at the resort were listed as Mitzi & John Hughes, Eddie Moss, The Pan including Rudy Lauber, and Day Shift - Ernie Beaudin & Farmer Orenstein Assistant Floor Men; Swing Shift Paul Smalley Floor Man, & Loni Hopwood, Assistant Floor Man.
In late 1966/early 1967, Earl Williams wrote in his column that "standing ovations are out ... they really aren't sincere." Hackett proved him wrong when in February of 1967, he experienced three standing ovations during one of his shows.
Click Here for a list of some of the employees for 1966/1967.
Debbie Reynolds and a number of other stars provided a high point in the SAROC meet when they broadcasted live messages to the U.S. soldiers in Vietnam through a radio system set up in the resort's lobby. Through the advance efforts of the ham radio conventioneers, hundreds received voice messages from loved ones.
In April of 1967, it was noted that there were only three belly dancers in the states using snakes in their acts and Casbar's Princess Nagela was the youngest.
In May of 1967 Leslie Ann Warren married John Peters at the resort.
In May of 1967, it was noted that Evening Supervisor Gene Bowen logged in 18,000 in the two years he had been flying.
During this year, Sahara designed and built a new dressing room for their talent. Finely appointed furnishings include matching chair and wall upholstery, ultra-modern table chairs, a stereo hi-fi, AM-FM radio, and TV cabinets.
In October of 1967, Jack Nicklaus won the Sahara Invitational PGA Golf Tournament. Nicklaus posed with a Kaiser Jeepster outside the press tent.
In 1967, Liberace celebrated his birthday at the resort. Liberace was given a birthday cake during his show. He managed to cut a total or 1,100 pieces to give out to everyone in the room.
During 1967, Vidal Sassoon wed Beverly Adams at the resort.
The Sahara hosted a Halloween party on October 30, 1967, lasting to after breakfast. It was estimated that 2,000 people attended in costume, and it was reported that in typical Hollywood style, no costume was duplicated. Lts. Bob Marshak and La Belle of Nellis Air Force Base, artists Ralph Cowan and Edward Olander of Caesars and Marcel and Christiane Le Bon of Charm Unlimited were also there. Ed Mann of Pzaaz '68 won top prize for singles, and the Bottoms Up gang for groups. Also seen were Jeannie Drew who dressed as a hippie, Don Corey of the Andy Williams Show, Sven Levin of the Silver Slipper, Miles Ingalls of Beverly Hills, Joey Vale and George Arnold of the Aladdin's Ice Show, Belle Barth (who was also a judge), Johnny Carson, Harry James, Don Rickles, Phil Foster and Henny Youngman.
All the Strip Maitre d's and captains played 18 holes of golf in tuxedos for charity. Entertainment coordinator Phill Thomas presented a hotel cash donation to Harry Karn, Sahara Congo Room Maitre d', as the hotel's golf queen, Cookie Walker, looks on.
In 1967, a picture at the Don The Beachcomber was taken of Milton Stone (Doc on Gunsmoke) and his wife, Vice President Herb McDonald and his wife, and Bob Mather of Simpson-Mather Construction Company.
Gathering to celebrate the return of Don Rickles at the Casbar Theatre were Don Rickles & wife Barbara, Don Adams of Get Smart fame, and comedian Pat Henry.
Seen in the Congo Room were baseball home run record holder Roger Maris and his wife with Sahara Vice President Eddie Moss. Also seen in the Congo Room during a Sid Caesar/Rosemary Clooney show were Peter Sellers and his wife Britt Ecklund.
Sahara showgirls Lynda Thompson and Jodi Lamb appeared on December's Saharan on top of one of the 1968 Dodge Chargers going as second prize in the Super Sahara Celebration on December 20, 1967. The pairs of cars were the option with $5,000 cash.
December 21-22, 1967, Sahara threw a holiday party for all patrons in the amount of $200,000.
In 1967, Congo Room showcased June Allyson; Louis Basil Orchestra; Vicki Carr; Johnny Carson; Sid Caesar; The Characters; New Christy Minstrels; Rosemary Clooney; Count Basie; Norm Crosby; Ronnie David; Jack Durant; Stan Fisher; Sergio Franchi; Connie Francis; Robert Goulet; Buddy Hackett; Pat Henry; King Sisters & Alvino Rey; Latin Fire Follies; Liberace/Bach Yen; Mad Mod World Revue; Marilyn Michaels; Roger Miller; Liza Minnelli; Barbara McNair; Moro-Landis Dancers; Pat Morita; New Christy Minstrels; Donald O'Connor; Pat Paulson; Anita Ray & Diane Hall; Dinah Shore; Smothers Brothers; The Wellingtons; and Nancy Wilson.
During this year, Johnny Carson not only appeared at the Sahara as well as hosting the Tonight Show, He appeared on the covers of both Time and Look magazines within 90 days. It was also reported that either in October or November of 1967, Johnny Carson discovered he was the only one who wasn't garbed in a turtleneck sweater at his surprise birthday party in New York, he was determined to make up for it. He wore a white turtleneck sweater with his tux when he opened at the Sahara.
It was noted that Bach Yen was formerly a motorcycle rider in a carnival in Vietnam. However, too many spills and too many aches forced the young lady to switch to singing. In addition.
One of O'Connor's shows had the Navy precision flying team The Blue Angels in the audience. During Roger Miller's opening night he proved to be quite a trouper overcoming a non-electric electric guitar, a smattering of beat, and lyrics confusion.
Casbar Lounge showcased Pat Moreno's Artists & Models, Freddie Bell/Roberta Linn, The Characters, Ronnie David Trio, Deedy & Bill, Dolls a' Go Go/Fantasia Internationale, Tommy Deering & Friends, Folies de Paris, Jackie Kannon, Latin Fire Follies, The Lively Set, Minstrel Girls Revue w/The Treniers/Holly Harris, Mad Mod World Revue, Peter & Hank vs. Beverly, PsycheDella, Don Rickles/Key Howard Trio, The Satellites, The Starlings, and The Treniers.
Don The Beachcomber showcased Page Cavanaugh Trio, Tommy Deering Trio, Jack La Delle, Sam Melchionne, Hal Messer, Lauri Perry, Tommy Rundell Foursome, The Starlings, Peggy Weid, and Craig Woodbury.
One of the actresses in the Minstrel Girls Revue, Carol Mann, had previously toured with Bob Hope.
In February or March, 1968, Executive Director of Advertising John Romero picked up the phone for a call from Vietnam. His buddy, Marine Sgt. Dick Steinbaugh, contacted him on a "phone patch." Dick explained he had just married an Australian girl and it made front page headlines Down Under where the lady was recorded as the first war bride out of the Vietnam War. Romantic Romero promptly arranged a honeymoon stay for them in the resort in April, 1968.
In 1968, Herb McDonald was the Vice-President of the Public Relations, as well as Chairman for the local Boy Scout Drive. Additional renovations, valued at $50 million, were completed in 1968 and included the development of a new hotel tower and convention center. With the new additions to the property, the Sahara was prepared to maintain its standing as a forerunner in the entertainment scene in the upcoming decade.
I had asked Sam Melchionne why he left Sahara:
"After three consecutive three year contracts things in Vegas changed. Before the final contract expired, corporations eliminated the lounge acts and put in slots....... musicians were so plentiful that the question was "Why do we need Sam Melchionnne at his price when the plentiful availability of musicians will work for union scale wages?". I was given the option to stay but at the lower price........... I decided to quit instead of reducing my contract price. Their thinking was that the hotel promotions were the real drawing power instead of musical attractions. Herb McDonald was the force having Stan Irwin hire me as the attraction to draw the golf pro world...... the hotel promotions did not have that capability. No-matter, I was too expensive for the new regime. I left in August of 1968 and went into buying and selling real estate as a licensed Broker. If one of my recordings had became a hit, things would have been different. C'e la vie" - Sam Melchionne, June 26, 2002
In October of 1968, Sahara's address was 2535 Las Vegas Boulevard South, it advertised 1,000 rooms, a health club, The Casbar Theatre, Congo Room, Gold Room Coffee Shop, House of Lords, and Don the Beachcomber Restaurant.
The Executive Chef during this time was Don Anderson. Anderson, who, at the age of 34, was one of the youngest executive chefs in the U.S. Anderson became apprentice chef at the Kennelworth Hotel in Miami, Fl. He stayed there for three years and at 16, began working at some of the most famous places in New York City and Chicago, such as Chicago Chevy Chase Country Club. At 22, he went to Vegas and to the Sahara. He started out as a sauce cook, worked up to sous chef and in 1961 was named Executive Chef. Anderson was in charge of an average of 8,000 meals a day, oversee a banquets, prepare for weddings complete with ice sculptures, supervise 140 employees, buy tons of meat, produce, see to shipment of sea foods from 3,000 miles away, develop menus, and cook.
Anderson's favorite recipe was Stuffed Maine Lobster. Ingredients: 4 two pound lobsters, 1 cup diced crab leg, 1 cup cooked diced shrimp, 1/2 cup chopped raw oysters, 1 cup dried fresh mushrooms, 1-1/2 cups heavy cream, 1/2 cup fresh bread crumbs, 1/4 cup sherry wine, 2 whole eggs, 1/4 cup diced chives, pinch of paprika, salt and white pepper. Saute mushrooms in butter in a sauce pan. Add oysters and wine and let simmer until wine is reduced to one-half the original amount. Add crab, shrimp, and paprika and mix well. Blend in eggs, add cream. Bring to simmer and thicken with bread crumbs. Season to taste with salt and white pepper. Remove from heat and cool. Wash the cavity of the lobster, fill with stuffing. brush lightly with melted butter. Bake in a 350 deg. oven for 20 minutes. Serve immediately with melted butter, lemon wedges and shoestring potatoes. This serves four and was featured on the House of Lords menu. (1968 Sahara and Anderson's picture, bio, and recipe donated by Dan Kubota).
In 1968, The Congo Room featured the musical Little Me starring Donald O'Connor/Yvonne De Carlo/William Lundigan/Paula Stewart/Louis Basil Orchestra. In addition, the Congo Room showcased Paul Anka, Louis Basil Orchestra, Jack Benny, Earl Brown Singers, Jack Carter, The Dunhills, Jack Eglash Orchestra, Tennessee Ernie Ford, Connie Francis, Frank Gorshin, Robert Goulet, Buddy Hackett, Pat Henry, Dean Jones, Danny Kaye, Julius La Rosa, Shari Lewis, Roger Miller, Liza Minnelli, Glenn Parker, Paula Stewart, and Shani Wallis.
The Casbar Theatre showcased Dawnbreakers, The Establishment, Freddie Bell & The Bell Boys, Bobby & Anna, The Characters, Don Cherry, Ike Cole, Coulter Twins, Norm Crosby with Ann Howard, Davis & Reese, Deedy & Bill, Billy Eckstine, Fillies de Soul, Suezenne Fordham, Djalma Ferreira and his Brazillance of Djalma, C.C. Jones, Mary Kaye Trio, Maori Hi-Five, Susie Miller, Mod Squad Marmalade, Frank Moore, Outer Limits, Pony Express, PsycheDella, Don Rickles, Treniers, Society of Seven, Summer Winds, Tokyo Playmates, Variations, and Jim Ware. Don The Beachcomber showcased Dick & Libby Halleman, and Lauri Perry.
It was reported that Ferreira surrendered a lucrative existence in Brazil in 1967 to come to America and live and perform in Las Vegas. He sold his two clubs, farm, two boats, and the family domicile.
In 1968, Sahara opened its Space Center Convention Center.
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