On opening night Club Bingo raffled off a new Cadillac. A gentleman who owned a hamburger stand off of Fremont Street won. The next day McDonald drove the Cadillac to the winner.

When Club Bingo first opened, it had a rough couple of months.

"We only had about $800 in the casino cage the time Walter Melrose from Southern California beat us badly against our own shills and we were in trouble. We simply could not pay him off. So, I searched for somebody who knew Melrose and subsequently discovered that he just loved to sip Old Rarity Scotch and listen to the tune, Mexicali Rose. Well, when I found that out, I dragged the combo that had been playing the casino over to the table where Melrose was playing and had them play Mexicali Rose over and over again. I also made sure that he was supplied with all the Old Rarity he could drink. As a result, Melrose soon wound up owing us $17,000 instead of the other way around. That amount of money in those days was enough to keep us going for a long while. In fact, that $17,000 really turned the Club's financial picture around from failure to that of a huge success." - Chuck Bennett, Club Bingo Shift Manager

Newspaper Ad 1949
Scan donated by Dolores (Dee) Alwes

The club was also a step ahead of most of its competitors in offering noteworthy talent in its showroom, but remained a small club.

Academy award nominee, Dorothy Dandridge, brought in crowds as one of the main entertainers at the Club Bingo.

Dandridge practicing at Club

Other entertainers who appeared at the Club was Rex Dale/Marty Allen, Jackie Coon & His Trio, Charlotte Dewey, Four Rounders, Michels & Hickey, Phyllis Inez, comedian Stan Irwin, Robin Jewell, Martinettes, Yvonne Moray, Frankie Rapp, Diana Robinson, Slick Slavin, Larry Sockwell and His Trio, Mickey Terry Trio, The Tune-Toppers, and Mike Werner and his orchestra. The Trenier made their Strip debut at the Club.

The motto of Club Bingo was "It's always Club Bingo for Fine Food." It advertised continuous dancing with two bands until 5:00am. Their midnight breakfast was served until 5:00am and the price range was $.49 to $1.00.

Stan Irwin Scan donated by Dee Alwes

In October of 1948, it was noted that Howard Hughes was visiting the club when he and his partner danced until 3:30am to his buddy Ray Whitaker's music.

In 1949, comedian Stan Irwin was booked for 11 days and appeared for eight months. After just four days into his venue, McDonald asked Irwin if he would like to manage the Bonanza Room of which he accepted. Later, he was promoted to Public Relations and Promotions.

Club Bingo was known for "Rounders". Irwin explained that rounders was a word originating in the 1920's emphasized during Prohibition, for people who had a reverse lifestyle - nightowls - having dinner when everyone else was having breakfast.

McDonald stated that the Davis family played at the Club Bingo for $100 a week, including son Sammy, Jr. McDonald offered Sammy Davis, Jr., the sum of $200 a week if he would perform solo. Davis declined the offer stating that he would break his father's heart if he went solo. Other stars to have played at the Club was Kay Thomas, and the Williams Brothers including brother Andy.

Apparently, this is an old joke told at the Club Bingo:

"A gamer lost all of his money and walked out to the desert pool area, where he took out a gun and started to raise it to his head. Suddenly a voice whispered "'Put the gun down . . walk back three paces . . .look on the ground.' The loser did as he was told and spotted a hundred dollar bill. The voice said 'Go back to the casino and put it all on the roulette wheel - number 24.' The loser followed directions and the number hit. The whisper continued to lead him into a winning streak, and the money continued to ride into a fortune. When the chips were stacked so high, he could barely see over them, he was told to put all of it on 20. The entire casino was motionless as all eyes watched the spinning wheel and the ball bounced into 20, then flipped out of it to land on 17. All action was frozen and the loser-turned-winner-turned-loser just stared at the fortune crumbling before him. Then, once again, the voice whispered to the loser 'Go back . . . and get the gun!' - Comedian George Kirby, 1973 interview

In 1950, Eppy Pearson was the entertainment and publicity director of the club. It was noted that Pearson wore a different tie every day. The ties were made by Pearson's wife Kay, who cut up Pearson's old ones, restyled them and, lo and behold, a Western tie, known as "Gambler's Sytle" was born.

In December of 1950, Club Bingo advertised that she was open daily from 12 noon, continuous dancing and entertainment from 8:00pm to 5:00am. There were four shows nightly 9:00pm, 11:00pm, 1:00am, and 3:00am. Midnight breakfast 12 to 6:00am, $.49 to $1.00.

In 1950, Club Bingo showcased Dustry Brooks Sextette/Juanita Brown, Chuck Burgess Trio, Martha Davis/Cal Ponder, Moonmists, Eppy Pearson, Terry True Dancers, Jerry Wallace/Red Coffey, and Mike Werner Orchestra.

In 1952, the land was sold to Milton Prell, Al Winter, and a group from Portland, Oregon, to buy 160 acres further up the Strip to build the Desert Rose and Lone Palm Motels. Stars such as Kay Starr as well as others convinced Prell to build a hotel on the land.

I have been told by a few people including Herb McDonald, that the theme and name of the resort came from Stan Irwin. Whenever I asked Stan to confirm this, he changes the subject.

Prell had the financial backing of A. Pollard Simon, a financial titan from Dallas. Contractor Del Webb was given a 20% interest in lieu of payment for his company's work. The architect was Max Maltzmann, and the designer was Albert Parvin, both from Los Angeles. Cee Davidson was hired as the Musical Director. Frank Schivo who following Milton Prell to Vegas in 1947, became General Manager of the Club Bingo. When the Sahara opened he became Casino Manager.

In June of 1952 Sahara took out an ad claiming it was going to open in the summer. She claimed 240 deluxe rooms, 500 seat dining room, coffee shop, swimming pool, tennis courts, cabannas, and a complete shopping center.

In looking through documents of that period, I noticed that the Club Bingo was advertising almost to the Sahara's opening. Stan Irwin explained to me in June of 2003, that Club Bingo had paid for ads and therefore, their ads still appeared even though the Club Bingo had closed down. The main building was still there as it became the coffee shop for the Sahara but it was closed during construction.

On August 16, 1952, Sahara took out an ad in the Fabulous Las Vegas Magazine calling attention to the soon-to-be born sixth lady on the Strip. A statement in the magazine stated that when it opened, it would have dining, dancing, swimming, and casino. The phone number was 6800. Stan Irwin stayed at the resort. His father was flown from New York to take up the post of Chief Steward but passed away just three months after his arrival. Ralph Greco left his position at the Desert Inn to be the maitre d'.

Stan Irwin was asked about the delay in the opening and the opening date in June of 2003. He stated that the opening was delayed due to normal construction problems. He wanted the resort to open as soon as possible because of the appropriate document filings. No matter when a casino would open it would have to pay for the entire year. Sands opened in December of 1952 but yet had to pay for all of 1952. Irwin wanted a lucky number to set the course and the number chosen was 7.

In October 7, 1952, the $5,500,000 Sahara Hotel & Casino, called "The Jewel of the Desert" by Prell, opened with an expanded casino and 240 rooms sitting on 20 acres of land. Opening night entertainment was provided by the famous scarecrow from "Wizard of Oz", singer/dancer/comedian Ray Bolger, and singer Lisa Kirk. Opening night was so great, that money was rushed straight from the cash boxes underneath the tables to the casino cage at a frantic pace so that guests could continue to cash in their winnings. Ray Bolger was paid $22,500 a week after the opening.

Irwin wanted Bolger for opening night but was told by Bolger's agent that he "does not do nightclubs." Irwin asked the agent who was the influencing person in Bolger's life and was told it was his wife. Irwin then called Bolger's wife asking about the entertainer performing on opening night. Bolger's wife stated he "does not do nightclubs." Irwin then went on to explain the elaborate showroom of the Sahara explaining that it wasn't a nightclub. Bolger's wife finally agreed.

"The floodlights ushered in a gala opening for the Hotel Sahara, last Tuesday. Across the plush carpets of this fabulous bistro, trod more celebrities than could be named. The gathering saw the finest display of softly expensive furs and flittering jewels. The general consensus of opinion was that the women looked as though they had stepped out of Vogue magazine. Their bouffant gowns had tremendous eye-appeal and their escorts actually wore ties; an amazing concession on the part of men who generally refuse to surrender their usual sport garb. We honestly felt as though the Hotel Sahara was transported to the center of a gigantic metropolis. The place was so completely filled with people, an ant wouldn't have been able to work its way into a vacant spot. It seemed as though everyone and his kinfolk was present. The congratulatory bouquets and floral pieces were breathtaking. All of the well-wishers couldn't find enough adjectives to describe the beauty of the interior. October 7 certainly proved a successful opening for Milton Press and his associates the night will long remain in the memory of those who participated in the celebration.

Time out for a special salute for Stan Irwin. The lad succeeded in doing a highly commendable job with the entertainment and publicity for the Hotel Sahara. When Ray Bolger called him onstage for a deserving round of applause, poor Stan walked out in a sport outfit that he had donned early that morning. He was so completely rushed with his chores at the hotel, he couldn't take time out to change. Here's one fellow who devotes his every energy to his chosen task and won't even grab a snack if his presence is needed backstage. Now that the hotel has finally opened for business, his lovely Ruth and son, Lanny, just might get a glimpse of Dad, once in a while." Jack Cortez, October 1952

"We who have known Milton Prell for the past several years years as a kindly, friendly, yet very efficient gentleman, must now change our estimate and add the element of greatness to our appraisal of this gentleman's fine qualities. I have been among the many casual acquaintances of Mr. Prell since he bought the barny looking, half finished building which had been standing a long time just outside the city limits on the strip, its high, upward-expanding feature looking forlorn as it implored somebody to come and take pity.

It did seem just too bad that so pleasant a man as Mr. Prell should get stuck with the unfinished, sprawling shack but, oh well! I suppose it's his own affair. So without protest or any attempt to save Mr. Prell from disaster by giving him good advice, we just let him go his reckless way and spend his money as he pleased. Whatever happened, it was good money spent in Las Vegas anyhow!

And so one day that upward expanding wedge-shaped thing that had been sorrowfully beckoning at the passersby for a year or more blossomed into brilliance, with an operating 'Bingo' card bingoing with lights once every minute and the attractively designed sign 'Club Bingo." As Ray Bolger said in his opening remarks of his opening act Tuesday night: 'Just a few years ago, desert! All of a sudden, BINGO!'

And there it was, full of life and lights and activity - a lovely club, with fine foods and all the attractive features of a great Club, including the pleasant Bingo room and Mr. Prell pleasantly greeting his friends.

Then, a year ago, a greater ambition was burning in the Prell heart. A new hotel was proposed for the site. Club Bingo was to be demolished and the new enterprise was to give us another great Strip hotel, excelled in size, beauty, novel design and beauty by no other hotel on our world-famous 'Strip.' 'It will take us a year to build it,' said Mr. Prell. and then some of us looking forward to the inevitable troubles and delays and heart-breaking disappointments such an enterprise always carries with it, really had sorrow in our hearts as we saw the beautiful Club Bingo destroyed and great piles of building materials scattered over a large area about the site. Somehow it gave some of us a feeling of futility and disappointment, for how could Mr. Prell with all his genius and energy give us anything more pleasant than the old 'Club Bingo'?

Tuesday night we had our answer when 'Hotel Sahara' had its opening. There is no use for me to try to describe it. Others have done that better than I possibly could do it. Besides if I really tried to describe the new Sahara in any detail it would require several issues to contain it without any of the life saving advertisements Jack Cortez must depend upon to keep it going and growing."

But I cannot resist the temptation to dwell very briefly on a few of the features that most pleased and impressed me. The first, and probably most important feature of any similar enterprise, is the friendly and kindly sentiment of those who operate Hotel Sahara and are responsible for the pleasure of its guests. First of these in importance, so far as Delphine and I are concerned, is the clever Stan Irwin, director of entertainment, who put together for the opening a program which it would be difficult to excel on any occasion.

Knowing that first nights, especially opening night celebrations, may easily be flops because of the worry and confusion of last moment preparations, we were delighted that Stan's presentations were just about the most pleasant and appropriate that could be chosen to adorn such an important occasion as Hotel Sahara's opening. Then - my, oh my! What am I letting myself in for! I will just subdue my enthusiasm and let other pages of Jack's Fabulous Las Vegas tell you all about it better than I possibly could. From the creator and supreme manager, Milton Prell, down through all the stage of management and operation the results are great. And, instead of being competition for the other great Strip hotels, the Sahara is an adjunct, bringing to Las Vegas more patronage for all.

Las Vegas today is a greater and more prosperous city than she ever had been prior to Tuesday evening. And there goes the urge again! Did you ever see a more perfect miracle than the wide reaching green lawns about the great swimming pool, where just yesterday, it seems, was only the sand and dust of the desert?

Sahara! We of Las Vegas salute you! A sentiment in which, I notice, Wilbur Clark and his Desert Inn and all the other great Strip hotels - El Rancho Vegas, which the genius of Tommy Hull and his sister Sally created some 12 years ago: Hotel Last Frontier, the Thunderbird, The Sands, The Flamingo (built on the 40 acres of worthless desert Delphine and I owned for about 25 years) and all the downtown casinos and hotels heartily join!" - Charles P. "Pop" Squires, October, 1952

"Of course, the whole topic of conversation this past week has been the opening of the sensational new Hotel Sahara with favorable and unfavorable comments coming from all sides. However, it seems that most everyone agrees that the new edifice is the most beautiful to date." - Johnny Uhlman, October, 1952

"The Sahara opening made it's expected big splash, sans kleig lights (praise de Lawd), with a tremendous turn-out of cinema celebrities, important localities, avid first-niters and curiosity seekers. The special press plane from Los Angeles did make it on time, although by a mere wing and a prayer. Flash bulbs popped continuously as local photogs Dave Lees and Don English had a field day - but from the 8th onward, the field will belong to Russell shaped (we're speaking of Lillian, not Jane) Billie Geller, whose hubby Phil will do the dark room developing faster than you can say trevishgiddia gay.

The usual tiny delays and mishaps occurred, which are synonymous with all openings. Our chuckle of the evening came when a blonde, complete with you-all drawl, novitiate in the field of cocktail girl returned to our table with the statement that they couldn't locate the Vereve Cliquot, but would Calso do? (When in the mood for toasting with the grape, mineral water is strictly for washing purposes!)

George Moro out-did himself in gowning and staging a glittering production number. Ray Bolger, that master craftsman of the cinema and legit theatre, proved he's 'at home' on a night club stage. Despite the fact that Tricia Herst belongs to the El Rancho, her tray of sparklers for Ray Bolger and kiss of luck in front of de good Lawd and everyone, was a neat final touch.

The floral tributes were magnificent, the quality of the minks on the scene not restrained, luscious Lucius Beebe never looked more impeccable, the food was grade A, and the most charming couple were Mr. and Mrs. Charles "Pop" Squires. He is a co-pillarist on 'the magazine' and we were touched as he gently handed his be-orchided 'best date' into a waiting taxi." - Lady Michael (Michael Neale), October, 1952

"The $5,500,000 Sahara opened its sumptuous doors to the public. Its casino is larger than anybody else's, its swimming pool is the biggest in Las Vegas so far. Its theater-restaurant has greater seating capacity than any other theater-restaurant in town. Its stage is full Broadway musical-comedy size, the most spacious on the Strip." - Katharine Best/Katharine Hillyer

Others who greeted the new resort was Kayco Manufacturers Stationers and The Brinigs.

Sahara joined the other resorts in advertising their shows.

The resort had plastic statues of camels standing as sentinels in front of the hotel, and Arabs lounging outside and inside the Congo Room.

The Casbar Lounge and Caravan Room looked over the Olympic sized pool. Architecturally it followed the same pattern of the Flamingo, Desert Inn and the Thunderbird.

Sahara featured a tall brick pylon at the entry anchoring low wings that spun outward from its center like a pinwheel.

Scan donated by Jeff Cross

The hotel itself was a low main building with lobby and casino standing in front. The restaurants in the rear looked out on a manicured lawn ringed by two story motel units consisting of 206 rooms with balconies and patios.

1952 Aerial of the resort across the street of the El Rancho Las Vegas

Diners at the resort paid $1.50 for the dinner buffet. In addition, sherbet was $.15 and a cup of coffee was $.10. At the restaurants at the resort, the waitresses mixed the Caesar salads at the table.

Elizabeth Taylor and Michael Wilding, Edger Bergen, Charlie McCarthy and Mortimer Snerd, and Guy Madison taken at the resorts in the 1950s

Click Here to see various celebrities whose pictures were taken at the Sahara.

In 1953, Sahara gave out souvenir guides. The guide stated "Nestled by the foliage of the Garden of Allah is Las Vegas' largest swimming pool, built to meet official Olympic Standards. The pool contained over 200,000 gallons of water."

The rooms had private baths and individual thermaostatic temperature controls. Many had private sun patios and all were connected directly to the entertainment areas within the hotel.

It boasted the Gift Shop, Men's Shop, Tobacco Shop, and Nina Clark's Shop

"This is a family-type hotel. For instance, when I went back to my dressing room last night after the performance, there were 60 kids waiting for my autograph. Reall family stuff you see. Though I must admit it flashed through my mind that this type of fan couldn't afford to lose very much in the casino." - Ray Bolger

After the Sands opened, it became apparent that Jack "Smilin' Jack" Entratter was bringing in the top named stars. Even though Stan Irwin was doing a great job, it became apparent that he was known more as an entertainer than a producer. This fact was proven when Irwin asked Danny Thomas to appear at the Sahara. Thomas replied that he knew Irwin as a fellow entertainer and friend but he knew Entratter as a producer. Irwin decided Sahara needed a well-known producer to compete with Entratter. It was at that time that Irwin suggested and Sahara hired famed entertainer/producer/agent Bill Miller to obtain entertainment for the resort.

Miller started as a dancer in the 1920s and had worked on the same bill at New York's Hudson Theatre with Strip veteran Sonny King's dad, Georgie, and his uncle Joe, who performed as the King Brothers. During World War II, Miller owned and operated the Riviera nightclub in New Jersey, where Frank Sinatra and other top stars performed. By 1928 Miller left the stage and became an agent. His credentials proved a formidable competitor to Entratter and the Sands.

In July of 1953, the resort hosted Red Skelton's birthday party. In attendance was Greta Thysun - Miss Denmark of 1952, and Herb Shringer, Anna Maria Alberghetti and Vic Damone.

It was also reported during this year that Skelton was the only person in Vegas who wore long underwear in the desert heat. His wife explained that the lightweight longies were necessary to control the perspiration factor as Red performed on stage. Skelton had said that Vegas was the best thing that ever happened to entertainers. Skelton also stated about the resort's air conditioning: "If you lose too much at the crap table, you can always go to your room, turn up the switch and freeze to death."

In October of 1953, Prell hired Joe Pittman as Bar Manager. Pittman was the bartender at the Club Bingo for three years. Before that Pittman worked as a bartender at the Monte Carlo Club for seven years.

On October 26, 1953, Sahara was the host of the Las Vegas Press Club benefit:

"One boisterous night in the spring of 1950, a bunch of the boys (and some of the gals) were locked in serious discussion of world politics, religion and the right to work, when a new member, who didn't know that the Press Club was organized so the male members could play poker all night, suggested that the organization should have some money-making project. Several worthy suggestions were vigorously debated until Truman Hinkle came up with the first idea to meet with general agreement by suggesting a dinner patterned after the annual Gridiron Dinner in Washington, D.C.

A committee of brave members approached the Strip Hotels only to be told that the idea was amateurish and impossible. However, Hal Braudis of the Thunderbird offered to go along with the Press Club, seeing possibilities beyond the wildest dreams of the members.

The skeptical ones who frowned on the first affair are now ready to admit that the show is a polished production and cannot be considered an amateur, home-town play. A look at the present production costs including director, full band, light and sound men, costumes, make-up, and all the incidentals would have staggered the imaginations of the brave souls who produced the first show. Production costs, excluding the cost of the food run close to $3,000.

Profits from the show are earmaked for the Las Vegas Press Club scholarship fund. Each year a scholarship of $800 is given a worthy student graduating from Las Vegas High School, whose intent is to pursue a journalist career. At present the Press Club is proud of three scholarship winners who are attending the University of Nevada: Romaine Roth, Sandra Mitts and Henry Rilling. The Las Vegas Little Theater, whose members are star performers in the show, receives $500 for participating.

Each year as Branding Iron time approaches, officers and members meet to settle the weightiest of all problems. Who will get to see the show? Tickets are at such a premium that it becomes a major diplomatic problem to judge how to allocate them to persons desiring to attend. In order to meet rising production costs and food expense, the cost per ticket has been set at $15.00 per person for the 1953 affair, to be held at Hotel Sahara on October 26th. Bill Willard, whose direction in the past has been a key factor in giving the show its professional air, will again be director. Committee chairmen include: Vern Willis - dance line, Dave McCoig - script, Ray Germain, Ed Hyland, Art Force - tickets; Norm White, Bill Wright, Herb McDonald, Mike Cole - negotiating committee, Helen Belz - lobby displays, Ruth Deskin, Ed Hyland, Bill Wright, Billie Roerig, Bob Belz, Art Force, Ray Germain, George Von Tobel, Mike Cole - watchdog committee." - Author Unknown 1953

Pictures from that benefit

"Before coming to Las Vegas, I, along with most people, heard fantastic stories about fabulous Las Vegas. As the plane approached the famous oasis, I could see the color of lights of the world-renowned Strip. It looked like something taken from Hans Christian jAndersen or the Arabian Nights.

As I alighted from the plane, Mr. Bill Miller stepped forward and I had my first contact with the Sahara Hotel. Mr. Miller was the first of the many new acquaintances I was to make here. I was rushed into my suite of rooms at the Sahara and plans were made to greet the press the following morning.

Opening night was a never-to-be-forgotten episode in my theatrical life. The audiences were all wonderful and it made my heart swell to feel their response. I received flowers daily from a very dear friend and by some strange means the press got wind of it. Then came the deluge - photographers and conversation and even TV. It left me in a strange position because I am not engaged and yet everyone looks to me for some startling revelations.

I also received an invitation from Jeanette MacDonald to join her for tea. By this time my cigar-smoking cousin, Lona, from Denmark had arrived. So off we went for a very charming afternoon with Miss MacDonald.

I'll always remember my wonderful engagement at the Sahara. My closing thought is - 'Just when can I come back to this fabulous Las Vegas'". - Christine Jorgensen, 1953

Stan Irwin took a chance and hired Marlene Dietrich for $30,000 a week. News stories and pictures were focused on Dietrich's peek-a-boo costume. Dietrich would always complain that the Sahara didn't treat her right and she would joke with Larry Sloan about not having a red carpet out for her to walk on. (Eventually Dietrich would go over to the Sands, only to return to the Sahara stating that the Sands didn't treat her right.)

In 1953, Sahara showcased Edgar Bergen/Charlie McCarthy, The Cathalas, Angelene Collins, Condos & Brandow, Nanci Crompton, Alan Dale, Cee Davidson Orchestra, Marlene Dietrich, Horace Heidt & his Orchestra/Revue, Honey Brothers, Christine Jorgensen, Jeanette MacDonald, Lauritz Melchior Company w/George Roth/Angelen Collins, Moro-Landis Sa-Harem Dancers, Moro-Landis Sa-Harem Dancers featuring Skylarks, Maria Neglia, Martha Ray, George Roth, and The Vagabonds. The Casbar showcased Cy Coleman Trio, Al Day Trio, Sandra Deems, Sandra Deems' Three Majors, Joe Loco & his Mombo Group, Three Majors & Al Day-Tempo Trios, Three Suns, Mike Werner, and Mary Wood Trio.

There were so many patrons who were unable to see Laurtiz Melchoir Company, that they besieged the management for a return engagement. Stan Irwin performed quite a bit of string-pulling and many long distance phone calls and managed to book the Company back to the Sahara to satisfy their many fans.

Stan Irwin stated June, 2003, that during this time period, Louis Prima and Keely Smith were under Beldon Katleman's contract at the El Rancho Vegas. Bill Miller had seen their potential and bought out their contract so they perform in the Casbar Lounge. At that time they were low on money and the Sahara bought Prima new clothing so he would look presentable in the lounge.

In the early part of 1954, Irwin helped Flamingo's Abe Schiller emcee the benefit show for the Henderson Youth Center.

It was noted that Ray Bolger always came to town a couple of days before his scheduled appearance on stage to brush up on gags.

"These locals are so savvy, that if you can amuse them on opening night, you know you've got an act." - Ray Bolger

In March of 1954, it was noted that patrons were praising pit boss Oakey Townsend and part owner John Hughes. Both men worked the same shift and were highly respected for the consideration they doled out to patrons and employees alike. They're just "Aces High" in everyone's estimation. (Other part owners of the resort during this time were Milton Hyatt, Sam Boyd, Charles Rusden, and Barney Morris).

In 1954, Sahara showcased Ames Brothers, Amin Brothers, Ray Bolger/Anna Maria Alberghetti, Judy Canova, Cee Davidson Orchestra, Al Day, Dennis Day, Sando Deems, Kathryn Grayson, Kovach & Rabovsky, Liberace/Billy Daniels, Donald O'Connor/Esther Williams, Sonja Henie & her Ice Revue, Martha Raye, Bud & Cece Robinson, Mae West/George Eiferman, Paul Winchell, Moro-Landis Saharem Dancers.

It was during this time period that Bill Miller left the Sahara to become a part owner of the Royal Nevada which opened in 1955, and to be a part owner in the Frontier in 1959. Stan Irwin then returned to his previous position at the resort showing himself to be a formidable competitor in the producer field obtaining top talent.

"Stan Irwin, a dapper and superenergized ex-actor and presently state assemblyman, is possibly the suavest publicist of all the Strip's big-name droppers. When he doesn't have a practically naked Dietrich to promote, he still manages to get the name of the Sahara before the public. Once, just for the hell of it, he talked of the hotel's headliners, an acrobat named Karl Carsony, into doing a one-arm hand-stand on a cane on top of Sahara's fifty-foot tower sign outside the hotel. He insured the fellow with Lloyd's of London for $100,000, enticed all photographers within telephone range to bring their cameras along, and watched smugly as Mr. Carsony balanced himself against a wild desert wind on a cane atop the tower for ten seconds. The stunt cost Sahara $400 and was worth some $10,000 in free newspaper space.

Nor is Stan Irwin one to overestimate a headliner's power with the press. Once, when Red Skelton and Anna Maria Alberghetti were playing in his Congo Room, he ordered a miniature replica of the Sahara's Garden of Allah swimming pool constructed into a gargantuan billboard at the intersection of Sunset Boulevard and Doheny Drive near Los Angeles. It wasn't enough to fill this roadside swimming pool with water that glistened and high-lighted the names of Skelton and Alberghetti. No indeed. He hired eight beautiful girl swimmers whose jobs were to leap and cavort around the pool for eight hours a day in shifts of four hours each. The stunt cost $30,000, resulted in $1,000,000 worth of publicity, and brought only the Bureau of Internal Revenue knows how many paying customers from the City of the Angeles, but that isn't all that makes Mr. Irwin happy. The billboard won commendations for 'originality' from advertising men all over the country.

Irwin at one time seriously considered filling the 220,000 gallon pool at the Sahara with Martinis and little bright-colored straws sticking out, and only abandoned the idea when he learned that more vodka than gin was drunk in Vegas. 'It would've have been fair to the public.' was his cryptic remark on this occasion." - Katherine Best/Katherine Hillyer, 1954 or 1955

During this time, Sahara witnessed first-hand about racial prejudice. Larry Sloan, associated with the Sahara's publicity staff, was contacted by a reporter for Ebony magazine who asked to interview black movie star Louise Beavers when she was appearing in the hotel's show. Sloan was happy to get an interview going, but when he started making plans for accommodations and the customary press seat at the show, Sloan learned from older personnel that these things were out of the question. "Hell," one of them said, "the guy probably won't even be able to get a taxi driver to bring him here.

"Fortunately, the reporter was a gentleman. We met him at the airport and explained. He came on in, caught the show from the wings, interviewed Miss Beavers, and left on the next plane out." - Larry Sloan

Stan Irwin stated in June, 2003, that during this time period African Americans stayed in trailers located on the Sahara's property. These trailers were similar to what actors stay in during filming of movies. In his opinion it was Lena Horne, Pearl Bailey, then Sammy Davis, Jr., and Nat King Cole who broke the color barrier for the resorts.

Resorts started opening upscale restaurants. Stan Irwin created "The House of Lords" restaurant for the Sahara in 1954 or 1955. Mrs. Prell didn't like the name as there was a liquor with the same name. Irwin explained that The House of Lords would be for people to be treated like royalty and the motiff showed that with deep reds and a regal showing. Mrs. Prell then agreed with the name.

In 1955, Prell brought back in Herb McDonald, who had moved on to the El Rancho Las Vegas, and Hotel Last Frontier, as well as being the former head of the Chamber of Commerce as the Hotel's Executive Director of Advertising, Publicity and Promotion.

In January of 1955, Stan Irwin had double duty, having been elected Assemblyman; and Prell was studying ways to enlarge the Casbar stage.

In February of 1955, Prell's wife Debbie hosted a baby shower for Stan Irwin's wife, Ruth, at Prell's house; Fred Waring hosted President Eisenhower's brother and sister-in-law Lucy and Ed Eisenhower, at the resort; The Prells loaned their mansion to Gwen O'Connor and Dan Dailey for their wedding; Nina Clark hosted a benefit fashion show at the resort with the proceeds going to the YMCA Building Fund (In August, 1955 Clark would marry Sahara co-owner Charles Rusden); and the resort hosted the 6th wedding anniversary of Dr. and Mrs. Arthur Hoffman, the Chief of Staff at Los Angeles' Cedars of Lebanon Hospital.

In March of 1955, Keely Smith gave birth to Toni Elizabeth, and Ruth Irwin gave birth to Jody Pam.

In April of 1955, patrons were surprised to see gossip queen Hedda Hopper at the resort, without one of her famous hats; and Ray Bolger was such a hit he was held over for two extra weeks.

Utilizing Lake Mead, the resort hosted the Sahara Unlimited Hydroplane races.

In May of 1955, Sahara bartender Jack Evans wanted his ailing mother to see the Helldorado Parade but she was bedridden. A friend turned over his room at the Apache Hotel to them which was better than a front row seat.

Also during this month Prell offered Variety Club Tent No. 39 permanent headquarters at the Sahara. All utilities were supplied free of charge, with the club paying $1.00 yearly for rent. Prell also offered to donate the club's sign, signifying its new location.

In July of 1955, Irwin went back to his show biz roots when he agreed to appear at the Dunes when the resort needed an entertainment list; Larry's Shoe Store was a little more than surprised when the entire Sahara dancers showed up at once to replenish their shoe supplies; and Debbie Prell was commended for her parties as being exciting, interesting and was on everyone's want to be invited to list.

In August of 1955, patrons were shocked to see Howard Hughes dressed like a bum at the gaming tables with a beautiful woman at his side. When he lost several rounds, he ordered the woman to leave him alone, declaring her a jinx; and Martha Raye stayed at the resort for a 10 day vacation. The management surprised her with a birthday party at 2:00am, and all Strip entertainers attended.

In September, 1955, Debbie Prell threw a surprise birthday party for husband Milton at the resort, during Jose Greco's opening night. Shortly thereafter, Greco became a dad of a little girl.

In October of 1955, Horshoe Club owner Joe W. Brown bought 50 entries in the Turtle Derby held by the Variety Club Tent No. 17. He won none other than a week's vacation at the Sahara. Brown gave his prize to someone who wasn't familiar with the Strip or resort so they could enjoy the experience; patrons were praising Host Sonny Heath for overextending himself to make visitors happy; Fabulous Las Vegas magazine editor Jack Cortez was suffering from the flue and Bronchitis. Martin Black of the Moulin Rouge and Sahara's Stan Irwin stepped in and wrote articles for the magazine until Cortez felt better; Bill Miller quit the Sahara and Stan Irwin took his place. Irwin promptly left for the East Coast to audition lounge groups for the Casbar and acts for the Congo Room.

During this year, Sahara showcased Ray Bolger, Jean Carroll, Mindy Carson, Imogene Coca, Dennis Day, Sherman Edwards, Jose Grego, Muriel Landers/Jack Prince & his Paupers, Andy May/Pansy the Horse, Donald O'Connor, Dick Shawn, and Fred Waring Show w/The Pennsylvanians/The Glee Club/the Soloists. The Casbar Lounge showcased Herbie Fields/Ann McCormack, Tommy Gumina Quartet, Lennie Herman, Sonny King, Leon Prima (Louis Prima's brother), Keely Smith/Louis Prima, and Kirby Stone Four. Ann McCormack was the ex-wife of child actor/Adams Family uncle Jackie Coogan.

It was noted that when Dick Shawn first appeared in Vegas, his salary was $2,000 a week. His contract with the Sahara in 1955 was $11,000 a week; People were amazed at Paul Haakon, one of Jose Greco's dancers, who told people he was 50 years old. His waistline was a slim as a teenager's and his agility defied time.

In December 1955, various individuals sent holiday wishes to the patrons: Click Here for Mitzi & John Hughes, Kay Martin & Her Bodyguards, Sahara, Sonny Heath, Parking Nick Vara, Congo Room Maitre d' Ralph Greco/Assistant Maitre d' Ted Lawrence/Captains Henry Torres/Douglas Garland/Jack Erdman/Larry LaPenta/Charles Ruggeri/Mike Venturelli/Arturo Triplerti/Walter Strubelt/Reservation Hostess Shirley Belz, Ruth & George Moro of Moro-Productions, and Photographer Billie Geller.

In 1956, a Congo Room guest could choose from 12 entrees ranging from broiled Alaskan Salmon Steak Mirabeau at $5.25, to New York steak for $6.75. The deluxe 20 ounce Porterhouse steak dinner was $7.50 which included the top show. Maitre d' Ralph Gerco was serving a bottle of Mumms Cordon Rouge for $15, and Medoc Cruse Cabernet for $6.

Assisted by Donald O'Connor, Louis Prima played a hot trumpet to Sidney Miller and the former Iris Burton following their marriage at the home of Milton Prell.

During 1956, Louis Prima recorded Banana Split For My Baby written by Louis Prima and Stan Irwin.

In 1956, Sahara showcased Abbott and Costello in Miltown Revisited featuring Joby Baker/Nina Varela/Ken Berry/Bill Norvas/Dee Arland/The Upstarts/Norma Nilsson/Saharem Dancers/Cee Davidson & His Orchestra/Mary Louise Hoffman. The show was produced, written and directed by Sid Kuller, music was composed and arranged by Jerry Fields, and it was choreographed by Al White, Jr. Also showcased were 7 Ashtons, Francis Barnes, Nedda Casey, Bob Crosby/he Modernaires/Sarah Vaughn, Cee Davidson & his Orchestra, Dennis Day, Don Doyle, Four Step Brothers, Betty Hutton, Joe Marine, Natalie Nivens, Bill Parsons, Martha Raye, Saharem Dancers, The Stanley Brothers, Kay Starr, Richard Vath, andWoodson Family.

The lounge showcased the Mary Kaye Trio with Frankie Ross of the Trio being the manager of the resort's baseball team "The Camelbackers".

Also during this year, Milton Prell and his associates acquired the Pioneer Club downtown and announced his construction of the Plaza Shopping Center.

During this time period Stan Irwin attempted to lure Pearl Bailey from the Flamingo to the Sahara offering her $10,000 more than she was making at the Flamingo. Bailey turned down the offer stating that as far as Al Parvin was connected with the Flamingo, she was staying as she was extremely loyal to him.

In 1957, Herb McDonald introduced Del Webb's "The Sahara Golf Invitational" to the resort at the Sahara Country Club. The Country Club was not located on the property, but off of Sunset Boulevard. Originally built by Hank Greenspun, it was called Black Mountain Country Club of which Sam Melchionne was an original stockholder with Greenspun. The purse for this tournament was $2,500. Douglas Sanders won the tournament on a very windy day.

During this year John Hughes was in charge of the casino. Hughes had personally selected gaming employees for the resort, as well as Pioneer and Mint clubs previously.

In 1957, Sahara sponsored their cocktail waitress Joan Adams for Miss Nevada. She won and went on to be second runner-up in the Miss Universe contest. She had the title but when the judges found out that she was a cocktail waitress for the Las Vegas resort, they took the title away from her. She later had a role in the Burns-Allen TV show as well as being chosen as Poppy Queen for this year.

"Joanie Adams few years later after her title taken away.... became Mrs. Alex Shoofey, CEO of Sahara Hotel------ and later worked for Kirk Kerkorian at The International Hotel (now LV Hilton) and The Flamingo Hotel, now owned by Hilton Hotels." - Sam Melchionne, 2001

On July 9, 1957, the Ray Bolgers celebrated their 28th wedding anniversary at the resort. The celebration drew a large crowd of friends.

In October of 1957, it was stated that Elvis Presley was frequently seen at the resort with Tempest Storm on his arm, dating no one else. He and Colonel Tom Parker stayed at the resort for a week and tongues were wagging as to whether Elvis was going to appear at the resort. Presley left in time to perform two concerts at the Pan-Pacific Auditorium in Los Angeles at $3.75 a ticket.

During this year Congo Room showcased Edgar Bergen/Mary Kaye Trio, Amin Brothers, Ray Bolger Show, Victor Borge, The Stanley Boys, Teresa Brewer, Jean Carroll, Marge & Gower Champion/Robert Dixon/Jean Carroll, The Cheerleaders/Herb Lurie, Xavier Cugat, Cee Davidson & his Orchestra, The Four Step Brothers, Betty Hutton, Dick Kerr, Peggy King, Beatrice Kraft Dancers, Muriel Landers, Donald O'Connor, George Prentice, Saharam Dancers, Kay Starr, and Larry White.

Top parts in a Broadway production were given to Pat Gorman, one of the Saharem Dancers and Don Torrillo, a Sands dancer.

The Casbar Lounge showcased Bachelors, Norman Brown Group, The Characters, Lenny Herman Orchestra, Mary Kaye Trio/Fabulous Woodsons, Sonny King, Kay Martin & Her Bodyguards, Frank Marocco, Salmas Brothers, Chuck Leonard, Sabres, and Sando Deems.

Sonny King had to cut his engagement short as he had to fly back east after learning his father died.

The year 1958 was brought in with Donald O'Connor.

In 1958 the first live TV Show was on CBS to promote the Sahara with Stan Irwin. The show was taped from the closed Royal Nevada using her lobby, care, and pool. Various acts would perform in rowboats which were placed in the pool for taping.

In the 1958 Helldorado Parade, Sahara won the Sweepstakes Prize with "Wondrous Women of the World".

In 1958, the Sahara hosted the World Airlines Employee's Christmas gathering for their 500 members. They also offered special rates to Bonanza Airlines and Western Airlines. Since airline employees could fly free, their special rates brought in the employees.

During this year, the Sahara became the first gaming establishment to obtain funding from an actual bank. The Bank of Las Vegas (now called Valley National), run by E. Parry Thomas, made a $1 million loan to the Sahara to build an additional 200 rooms.

In July of 1958, it was noted that guests at the home of Norman Kaye of the Mary Kaye Trio playing at the Casbar Theatre were really surprised when his Myna bird gave out with "Let's Go To the Dunes."

"Prior to that, we had to borrow money from groups of people that would bank together, and we paid interest as high as 19% to them. "In some instances you had to give a piece of your business away to borrow money to go on". - Sam Boyd, casino manager/part owner of the Sahara 1952

Also during this year, Louis Prima and Keely Smith taped their album Live From Las Vegas. The album stated:

"It's past midnight in Las Vegas, the town without a watch. Neon lights hoot and holler, point and promise in the desert air, loud with the crash of silver dollars, alive with a thousand spinning wheels.
At 12:30, in the Hotel Sahara, trumpeter-vocalist Louis Prima issues the call that summons the faithful. The crowd gathers - celebrities from Hollywood, travelers from Des Moines and New Orleans, winners, losers. Soon the tables in the Casbar Theater are filled beyond capacity. From now until six in the morning, Las Vegas belongs to Louis Prima.
It's been this way ever since Vegas met Prima some four years ago. For Louis is the one entertainer who's overwhelmed this fantastic town on its own terms. His wild, uninhibited singing and trumpeting of jazz classics like Honeysuckle Rose and such favorites as Tiger Rag, along with the rocking sounds of saxophonist Sam Butera and the Witnesses, and the smoky, expressive voice of singer Keely Smith, cause wheels to stop spinning, break up card games and emptpy tables all over town.
This album, recorded at just such a performance in the Casbar Theater, beards 'The Wildest' in his frantic den. It's full and brimming with the life and laughter, the electricity that is Las Vegas - Prima Style."

In 1958, Sahara showcased Ames Brothers, The Amazing Mr. Ballantine, Amin Brothers, Louis Basil & his Orchestra, Ann Blyth, Victor Borge, Teresa Brewer/The Terry Tones, The Characters, Bob Crosby, Jimmy Cross/Les Clark, Dan Dailey Show w/Collins Kids, Wynn Gould, Fernando Lamas, Frank Libuse, Martha Raye, Bud & Cece Robinson, Saharem Dancers, The Soloists & The Orchestra, Kay Starr, Kay Starr/The Stanley Boys, Harvey Stone, Dick Summers, Fred Waring & his Pennsylvanian w/The Glee Club, Fred Waring & his Pennsylvanians w/The Glee Club, Camille Williams, Wiere Brothers, Lou Wills, Jr., and Ben Yost's Royal Guards. Also showcased was the show Around Showbiz in 60 Minutes starring Louis Basil & His Orchestra/Dan Dailey/The Collins Kids/Jimmy Cross/Four Grads/Les Clark/Saharem Dancers/Johnny Silver/Camille Williams.

The Casbar Theatre showcased Jan Blakely & The Windsors, Characters, Sando Deems, Bill Elliott/Kay Martin/The Bodyguards, Art "Cow Eyes" Engler, Ginny Greer & The Gallions, Dick Haymes, Billie Holiday, Fran Jeffries, Louis Jordan & his Tympany 5, Mary Kaye Trio, Chuck Leonard, Kay Martin, Louis Prima & Keely Smith/Sam Butera & The Witnesses, Del Simmons, and Wiere Brothers. From February 25th-March 24th was "Around Showbiz in 60 Minutes" starring Dan Dailey/The Collins Kids.

During Martha Raye's engagement at Sahara, every night after her show she and her friends would make the rounds of the hotels to encourage her fellow troupers in every way possible. On top of that, it was noted that Raye always remembered her friends and fellow entertainers with throughtful items in gift form.

In 1959, the Sahara added a 14-story tower designed by Los Angeles architect Martin Stern, Jr. This expansion also included a convention hall on the north side and a 127 foot vertical roadside sign by Young Electric Sign Company.

The tower was set on the far side of the pool and was pattern with windows, balconies, and stair towers that had a dynamic sculptural quality. A digital time and temperature board and the semi-Arabic S were perched on top.

Donated by Lew Averill

Also in 1959, the Sahara housed millionaire Henry Guttman. For the Art Linkletter TV show, People are Funny, Guttman had been sent out in ragged attire to find a sympathetic waitress. Las Vegas waitress Janet Cox paid for the "bum" to have pie and coffee, and after some persuasion, was whisked back to the Sahara where her kindness was announced to a Las Vegas audience of 900 people which swelled to 20 million when the filmed version of the show was viewed. Cox was rewarded with a $1,500 mink stole.

In April of 1959, Sahara hosted a surprise birthday party that New Frontier's Bill Miller threw for Donald O'Connor's wife Gloria. There were 30 to 35 guests in the party including Milton Prell and Barney Morris. Also in April of 1959, Eddie Fisher was playing at the Tropicana when he had to bow out of a couple of shows due to a bad virus, laryngitis and a fever of 104 degrees. El Rancho sent Joe E. Lewis and Austin Mack to substitute, Sahara sent over Harvey Stone, and Riviera sent over Trude Adams as well as George Gobel and Gordon McCrae (Gobel & McCrae were also appearing at the Desert Inn.)

Sands Jack Entratter and Sahara's Stan Irwin were in direct competition to get Don Rickles. Irwin won and Rickles signed a three year contract with the resort. The contract Irwin constructed was attractive to the celebrities. It contained a requirement of appearing at the Sahara for a minimum of 12 weeks a year with a stated salary. The celebrities could play anywhere else the rest of the year using the Sahara salary as a basis to negotiate with any other contracts for appearances.

On May 22, 1959, The Casbar Theatre showcased Don Rickles with sax player Vido Musso. Rickles had such a turn out that he was asked to return on June 25, 1959. From June 9 thru July 6, 1959, Sahara showcased George Burns' Las Vegas Nightclub Debut in The George Burns Show featuring The De Castro Sisters/Bobby Darin/Brascia & Tybee/Saharam Dancers. Employees and guests alike were in attendance at Burn's last show of this engagement when Jack Benny showed up on stage ad-libbing with Burns and creating quite a show in a show.

"I was playing the lounge there. Shecky Greene and I were the rival comedians at the hotel, and I followed Louis Prima, who was the biggest thing in Las Vegas at the time. Shecky and I would do shows at midnight, 2 and 5 in the morning. Oddly enough, I was in the lounge when Johnny Carson, who was performing in the main room, got sick one night. I went into the main room to take his place, and I did very well. From then on, I began getting hired for main rooms." - Don Rickles, 1992 Las Vegas Style Magazine

It appears that during 1959, Sahara would showcase stars in special shows as opposed to the more commonly known "acts". Shows included The Donald O'Conner Show with Sidney Miller/Olive Los Gatos/Saharem Dancers/Dick Summers/Dale Babcock/Louis Basil & His Orchestra/Jody Simmons. The choreographer was Dolores Blacker, Special Material by Sidney Miller & Mel Diamond, Costumes by Albert Diano & Lloyd Lambert, Musical Director was Al Mark, and the Production Supervisor was Phil Garris; Marlene Dietrich with Burt Bacharach at the piano. The show also featured The Szonys/Saharem Dancers/Jody Simmons/Dale Babcock/Dick Summers/Louis Basil & His Orchestra; Stan Irwin presents Victor Borge; as well as The George Burns Show w/The De Castro Sisters/Bobby Darin/Brascia & Tybee; Teresa Brewer featuring Billy De Wolfe, The Terry Tones, Saharem Dancers, Jody Simmons, Dale Babcok, Dick Summers, Louis Basil & His Orchestra. Musical Director was Herb Eidemiller, Choreography & Staging was by Bob Herget, and the Costume Jewelry was by Coro; Mae West and Her Company featuring Michael Edwards, Peter Lindner, Tom Gleason, The World Famous Muscle Men, Harvey Stone, Louis Basil & His Orchestra, and Louise "Beulah" Beavers. The Musical Director for the show was Sam Mineo. On April 6, 1959, Sahara picked up the check for all dinner patrons when West was ill and unable to appear for her show.

Others showcased in 1959 were Ames Brothers/Al Semola, The Ashtons, Dave Barry, Louis Basil & His Orchestra, Sam Butera, Ames Brothers (Ed, Vic, Gene, & Joe), Dan Dailey, Sando Deems, Billy De Wolfe, Art "Cow Eyes" Engler Sextet, Connie Francis, Betty Hutton, Los Gatos, Dick Lane Quartet, Donald O'Connor/Sidney Miller, Olive, The Sabres, Kay Starr, Harvey Stone, Sophie Tucker w/Ted Shapiro at the piano, and Mae West & Company. Producers throughout the U.S. presented the Crosby Brothers (Gary, Lindsay, Philip, & Dennis) with potential contracts. Stan Irwin won the boys over and it was reported they rehearsed and studied for months in order to appear at the Sahara.

The Casbar Lounge showcased Caballeros, The Characters, Sando Deems, Art Engler, Ginny Greer & The Gallions, Tomma Jean Trio, Jessie & The James Boys, Louis Jordan & His Tympany 5, Mary Kaye Trio, The Modernaires, Frank Moore Four, Jack Ross Quartet, Keely Smith/Louis Prima/Sam Butera & Witnesses, George Rock Sextet, The Sabres, Salmas Brothers, Mel Torme, and The Tunejesters.

The Sahara Lounge showcased June Christy, and Jessica James w/The James Boys.

On August 9, 1959, the newly organized Las Vegas Boulevard Strip Hotel Symphony played at the Las Vegas High School Auditorium. The Symphony consisted of 55 or more of the top flight musicians from all the Strip resorts with Sahara's Louis Basil as conductor. It was free to all and Beethoven's 3rd Symphony was played in its entirety.

During this time Lenore Manfredi worked at the front desk, and Al Riddle was Casino Executive.

Sahara would enter floats in the annual Helldorado Parade.

From December 2-6, 1959, Sahara hosted World Airlines' Christmas Party, and from December 15-18, 1959, she hosted the National Fast Draw Contest. Sahara also hosted the 48th annual convention of the American Hotel Association with more than 1,200 people in attendance.

In June of 1960, Sahara announced the opening of its new addition, The Sahara Tower, adding over 200 rooms/suites for a total of 600 rooms. This tower becomes Nevada's tallest building.

The new tower boasted bright hallways, conventional twin room, duo double room, double double room, and queen size double room. The last picture depicts the entrance to the Sahara Tower:

Milton Prell arranged a Memorial Day weekend vacation for Elvis Presley, Col. Tom Parker and his wife. Room Clerk Joan Kanavel is see with Presley.

Elvis Presley stopped by to watch the Freddie Bell Casbar Theatre Group. Pictured are Jerry Mayo, Elvis Presley and Buddy Carle.

Gin Rummy Tournament in Congo Room

Colorado Gov. & Mrs. Steven McNicholls, left, meet in the Congo Room with former Denver Colorado Councilman Ed Mapel and Mrs. Mapel. Mapel, Sahara's Vice President hosted the McNicholls during their stay.

The Sahara's float rolled past an estimated 50,000 people viewing the 1960 Elks Helldorado Beauty Parade winning first prize in the Theme Devision. Divided into three parts, the float depicted Honolulu, Atlantic City, and Las Vegas as Vacation Cities of the U.S. Sharon Shoofey as the Hawaiian Queen, represented Hawaii and threw orchids to thousands of parade viewers. Sahara showgirls paraded before the Judges in Miss America competition adorned the second float, and Eight Most American Girls attired in Rose Marie Reid swim suites represented Vegas.

Karen Weller, representing Sahara in the Helldorado received a congratulatory kiss from Sid Ceasar after she was named Queen of the Pageant.

Robert J. Glenn, schooled in New York and with hotel management background in New York, St. Louis, and Los Angeles was the Manager of the Sahara for othe past eight years. He was educated in Albany and Schenectady, NY where he played high school football and baseball and, later, semi-pro baseball. Before moving to Vegas, Glenn was associated with Baker Hotel, Middleburg, NY, Eagle Lake House, Eagle Lake, NY, Hotels Pennsylvania and Governor Clinton, New York City, Ten Eyck Hotel, Albany, NY, Alexandria Hotel, Los Angeles, CA, and Chase Hotel, St. Louis, MO. Glenn was married to the former Naomi Bigum, a University of Illinois graduate. The couple had two children, Robert Jr., 23, a graduate of the Unviversity of Florida and a 2nd Lt. in the Army, and Jane Allison, 10 years old.

During this year, Congo Room showcased Louis Basil & His Orchestra, Teresa Brewer, Dave Barry, George Burns/Steiner Brothers, The Cordettes, Bobby Darin, Nelson Eddy, Betty Hutton, Dennis Joel, Ken Murray/Marie Wilson, Stan Irwin Presents Donald O'Connor/Dwon Robb/Gretchen Wyler/Ashtons & Shirley, Gale Sherwood, Kay Starr, and Don Williams Singers. Also showcased was "Stan Irwin presents the most American Girl Betty Grable" and her Company/Dick Humphreys/Les Charlivels/The Most American Girls in the World/Polynesian Bora-Bora Dancers Salute to Hawaii/Louis Basil & his Orchestra. This show was a Moro-Landis Production.

One of the dancers with the Most American Girls in the World was 22 year old Darcy Sharpe who was previously a dancer on the Steve Allen TV show.

The Casbar Theatre showcased the Ray Anthony & His Bookends, Freddie Bell & The Bell Boys, The Caballeros, The Characters, Deedy & Bill, Jackie Jacko/The Caballeros, Tomma Jean Trio, Mary Kaye Trio, The King Sisters, The Modernaires, Frank Moore Four, Tony Papa/Johnny Scat Davis, Don Rickles/The Franklins, George Rock Sextette, Al Rose Trio, and Kay Starr.

In January of 1961, Los Angeles Chargers backfield aces Jack Kemp, left and Jim Sears, right, flank Herb McDonald, Hotel Sahara Executive Director of Promotion and Public Relations, during the gridiron pair's visit to the resort.

Also in January, 1961, Sahara Vice-President William "Sonny" Heath contributed $1,000 to Dave Pearl, president of the Southern Nevada Amateur Athletic Union, for use in improving the group's amateur athletic program.

From left at the association's annual life membership banquet at Sahara are A.A.U. officer Pearl, George Crisler, Heath, Austin Bowler and Moe Miller.

On February 6, 1961, Dick Kanellis, ten year newspaperman who joined the Hotel Sahara publicity and public relation staff in October, 1959, was appointed Hotel Sahara Publicity Director. Kanellis, 29, from Cedar Rapids, Iowa, graduated from the State University of Iowa School of Journalism, B.A., in February, 1954. He held positions as reporter, photograph and entertainment editor on the Iowa City Daily Iowan; Cedar Rapids (Iowa) Gazette; Rochester (Minn) Post-Bulleting; Rockford (Ill) Star and the Las Vegas Sun. A boxing enthusiast, Kanellis held the welterweight Mississippi valley title in 1948-1950, and the Iowa State A.A.U. middleweight 1952, and was licensed by the Nevada State Athletic Commission as a referee and a judge. The Sahara's publicity and promotion department was headed by Herb McDonald, with Kanellis and John Romero (formerly Las Vegas Review Journal sports editor), co-ordinated and directed publicity for the Sahara, The Mint, and Lucky Strike.

On February 28, 1961, Eleanor Powell played at the Sahara after a 14 year absence from show business. Her decision to return began a rigorous routine of physical and mental conditioning, an arduous campaign successfully climaxed by an audition for Milton Prell. Signed to a contract by Stan Irwin, Powell intensified her rehearsal schedule, which previously had been set at six hours a day, six days a week, and began polishing the act that will re-introduce her to show business. For her return to the nightclub circuit, Powell invested $26,000 in her wardrobe, and had called upon the talents of Musical Director Richard Pribor, Designer Bill Campbell, Dance Director Donn Arden and Vocal Coach Harriet Lee.

In the beginning of 1961, Sahara made a pact with the Paradise Valley Country Club for a special out-of-state membership arrangement, which, for a single $100 fee, provided full privileges and 30 rounds of golf annual to the holder on this 18-hole, 7037-yard championship course.

Pictures of the Congo Room and casino taking during this period of time.

During this year Sahara bellman Kenny Killian showed why being a bellman isn't a bad job. He is with Marilyn Fox and Cheryl Ellison.

On August 28, 1961, a farewell testimonial party was thrown for Father Richard Crowley at the Convention Center with entertainment from 10:00pm until dawn. Lou Walters and Harry A. White arranged the party, Stan Irwin and Henry Dunn were the emcees, Bill De Angelis was Stage Manager, and the musicians were provided by Musicians Protective Association, Local 369. Those who appeared at the show were Bogadadis Duo, Shecky Greene, The Dagenham Girl Pipers, The Florence and Fredrick Dancers and Mme. Baron's Can-Can Dancers from Tropicana; Arren and Broderick and Don Urban from the New Frontier; The Barry Sisters and Myron Cohen from Flamingo; The Happy Jesters and The Gimma Brothers from the Stardust; Hank Henry and The Madcaps from Silver Slipper; Ray Anthony and the Book Ends and Davis and Reese from Sahara; The Lancers and Alice Lon from Thunderbird; Arturo Romero and his violins and Eleanor Powell from Dunes; Kay Stevens and Mitzi Green from Riviera; Peter Lind Hayes from Sands; and Louis Prima and Keely Smith from Desert Inn.

In 1961, Prell sold the Sahara to Del Webb. Webb next orchestrated an arrangement for a merger between his construction company and the Sahara-Nevada Corporation, the first publicly traded company to have holdings in a Las Vegas gaming establishment. The $100 million merger included Sahara, Mint, and Lucky Strike Clubs. Webb sold his Highway House Motor Hotels for $6.5 million to gain sufficient capital for the merger. Prell promoted Casino Manager Frank Schivo to Vice President (Schivo retired in 1966, then bought the California Club in January of 1967).

With the proceeds from the stock sale, the Sahara added a $5 million 24 story, 253 feet skyward, skyscraper, incorporating 400 rooms, bringing its total to over 1,000. A 44,000 square foot convention facility was built at a cost of $3.5 million. One of the main hall's unique features was that it had no internal support columns to obstruct display space.

Del Webb

Under the direction of Vice President/General Manager R. Edward Zike and Del Webb corporate Vice President, Ed Nigro, construction began on an awesome $50 million expansion program that made it one of the most extensive projects in Las Vegas history. A 3,000 car fully lighted parking lot on Paradise Road, complete with security towers, was connected to the hotel by way of a covered and air-conditioned overhead walkway.

Click here to see pictures of the Casbar Theatre, Congo Room and various guest rooms that were taken during this period of time.

The Bazaar contained a gift shop, tobacco booth as well as Edward's Beauty Salon, Barber Shop, Maru Ladies Shop, and Stuard's Men's Shop.

By May 20, 1961, it was noted that Most American Girls in the World totaled 17. One of the dancers was Wanda Bryant.

On October 1, 1961, Sahara's Freddie Bell (Freddie Bell & The Bellboys) and Stardust's Roberta Linn were married at the Little Church of the West. It was followed by a celebrity-packed reception in the Stardust's Pan American Room.

On October 7, 1961, Sahara celebrated her 9th birthday. Barbara Hines of Hard Hearted Hannah in Most American Girls In the World was chosen to have her picture taken with the birthday cake. Hines had more than 20 screen credits including A Walk On The Wild Side.

"Today, October 7th, is the Ninth Anniversary of the majestic Sahara Hotel. Fabulous congratulations to Milton Prell (Executive Director) and his associates. The bistro is being treated to some new make-up, including 24 ore stories, a convention hall and extensive remodeling. We sincerely trust each successive anniversary the Sahara enjoys will bring with it the need for greater building additions." Jack Cortez

In October of 1961, it was noted that Louis Prima and Keely Smith would no longer appear at the resort. Keely Smith's divorce from Prima was finalized and the pair was through.
Also during this month it was noted that the lounge was reduced but the audiences didn't seem to mind. It was reported that the lounge would actually be split in half. Half will be closed off to allow contractors to spread the walls in front and back.

In November of 1961, Cheryl Thompson portraying Miss Nob Hill in The Most American Girls in the World graced a Fabulous Las Vegas magazine cover. She is further discussed during the year 1963.

In 1961, Congo Room showcased Dave Barry, Louis Basil Orchestra, Victor Borge, Teresa Brewer/Terry Tones, Teresa Brewer/Terry Tones, George Burns Show w/Francis Brunn, Davis & Reese, Connie Francis, Eydie Gorme/Steve Lawrence, Hi-Hatters, Stan Irwin Presents The Betty Hutton Show 2/Pete Candoli & his Jazz Group/Herb Lurie/Frank Howeran/Davis & Reese, Steve Lawrence/Eydie Gorme, Brenda Lee, Gisele MacKenzie/The Curfew Kids/Mills Brothers, The Mills Brothers, Stan Irwin presents Ken Murray's New Revue, a Moro-Landis Production co-starring Marie Wilson/Leo Diamon, Most American Girls, Bobby Ramsen, and Kay Starr w/The Stanley Boys/Four Step Brothers. Kay Starr had her own Thanksgiving message to her fans. It was noted that the reservation lines were jammed for people wanting to see Kay Starr when she opened on May 25th.

The Casbar Theatre showcased, Ray Anthony & his Bookends/Anita Ray/Diane Hall, Freddy Bell & The Bellboys, Caballeros, The Characters, Deedy & Bill, Don Arthur Ellen, Don Ferrera Four, Lenny Herman & Orchestra, Key Howard Trio, Jackie Jocko, Mary Kaye Trio, Peter & Hank, Don Rickles, George Rock, Tunejesters, and Ruth Wallis/Dick Taylor Four.

1999-2003, Deanna DeMatteo - All rights reserved. No part of this website may be reproduced, translated, or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage and retrieval system, without express written permission of the owner! Printed into a book August 2002.