
When the Riviera Hotel & Casino opened next to the Thunderbird, it changed the desert skyline radically. The first high-rise resort, its nine stories comprised of the casino, shops, and 300 deluxe rooms which was built at a cost of $8.5 million. An architectural departure for Las Vegas, the Riviera looked like it belonged on Miami Beach, which was the design of architect Roy France and Son who were based in Miami. Maher Weller of Las Vegas was the associate architect. The Riviera was built by the Taylor Construction Company of Miami who went on to build the Tropicana in 1957, the International (LV Hilton) in 1969, and the MGM Grand in 1973.

The Riviera was built in a neo-modern, rock-and-masonry facade that sharply deviated from the other resorts at that time.


The Riviera was originally the dream of a group of Miami investors headed by Florida businessman Sam Cohen. These investors formed the Riviera Hotel Company, which in turn leased the land from the Gensbro Hotel Company, a corporation operated by David, Louis, and Meyer Gensburg, and Harvey Silbert, all from Los Angeles. The President was Jack Goldman, and Vice-President was Murray Saul.
Originally it was rumored that Frank Costello was involved in this property but I can find no facts substantiating this rumor. I have also read that at one time it was owned by Chicago/New York/Cleveland Syndicate money men Tony Accardo (aka Big Tuna), Charley & Rocco Fischettis, and Sam Giancana (aka Mooney), but I haven't been able to verify this nor what dates they took over.

On May 24, 1954, ground breaking of the new resort took place with Mr. & Mrs. David Gensburg and Vegas Mayor C.D. Baker.

During construction in 1954, Riviera was causing problems for neighbor Algiers Motel. Robb Johnson of the Taylor Construction Company painted two signs offering apologies to the guests of the Algiers for the necessary disturbance created by the workmen. Johnson was commended by Algiers Manager, Mr. Garcia, as well as local papers for his ingenuity and consideration.
In March of 1955, the Nevada Tax Commission granted licenses for the resort to David and Myer Gensburg, and Jack Goldman - 15% each, R.H. Bailey and Murray Saul 10% each, Arthur Marx and Harry Robbin - 5% each, and Gummo Marx - 3%. Nate Schlaifer received a percentage of the casino profits for managing the gambling operation.
Dan Kubota donated a picture taken on June 27, 1955, of a billboard of the Riviera. Even though the names aren't given because they were the competition, the detail is so exact that you can tell just by looking at them. The buildings on the same side and to the left are Sahara and Thunderbird. To the right is Desert Inn, Desert Spa, and Sands. Across the street is El Rancho and Frontier.
A block with banks of horizontal strip windows marked the center of the tower block with framed wraparound windows delineating the corners. A nine-story elevator tower with decorative gold buttons put it in the Miami camp (The Riviera was one of the first in Las Vegas to use elevators). The fleur-de-lis wallpaper mirrored the French Provincial style of Miami's Fountainbleau. A pylon sign skewered the thin porte cochere. A second V-shaped marquee sign stood at the roadside entry. The Riviera was lavishly decorated with worm wood paneling, and brass and walnut sculpture. The entire ninth floor contained luxury penthouse suites with satin drapes and upholstery, and individual cocktail bars.
The lobby and front desk area featured Italian marble and corrugated copper fixtures. Off the lobby was the Starlight Lounge, with a 150-foot free-form stage bar. To capture a celestial mood, the lounge's ceiling had brass lighting fixtures in a starburst design set against a teal-blue sky canopy.
Over $1 million was spent on the furnishing. The Maxwell Company of Miami designed, decorated and furnished the interior, with Nevada Drapery & Upholstery custom making all the drapes. It was reported that Maxwell covered 30 different states to buy everything they wanted for their first Vegas undertaking. It took 105 freight cars to get everything to the property. All decorating was done by Irving Field, President of Maxwell and Kenneth Hull, Maxwell's Director of Interior Decoration.
Hal Belfer signed a contract to produce shows for the Clover Room including that of Liberace on opening night. Belfer who was with Universal-International, was head choreographer and director of many successful stage shows and his experience sold the owners.

The Hickory Room Restaurant was done in Western style and was paneled throughout in wormwood. An open hickory fire and a large rotisserie were in view of the diners.
The coffee shop, later called Cafe Noir, was actually two restaurants in one, with one section especially designed for swimmers.
The Riviera's main show room, the Clover Room, sat 523 for dinner and 700 for the second show. The Clover Room had six separate elevations and a 40x80 foot stage, which was the first to use four large revolving turntables. With 10,000 square feet, the Clover Room was the largest showroom on the Strip.


In keeping with the French decor, a poolside dining terrace was named Le Bistro. It was shaded, in part, by some of the many redwood trees imported from California that circled the pool area.
Mary De Quilo was in charge of the Riviera Beauty Shop. De Quilo came from Cincinati, Ohio. De Qulio stated that her staff had their training in all parts of the country so patrons could have their hair styled to suit their own personality.
The resort contained an Olympic-sized swimming pool and the fast-paced casino contained 18 table games and 116 slot machines, and though modest by today's standards, it was considered a place for high-rollers.

The Riviera, Royal Nevada (April 19, 1955), and Dunes (May 23, 1955) opened within a month of each other.
The lavish debut of the Riviera on April 20, 1955, showed no signs of the troubled days ahead. The grandest opening to date, it also proved a benchmark in entertainment history. Opening night entertainment in the Clover Room was provided by Liberace and his brother George, with actress Joan Crawford serving as official hostess receiving $10,000 for four days of greeting guests. The effervescent showman was being paid a whopping $50,000 a week - an unheard of sum at the time considering homes could be bought for less than $10,000. Liberace was playing at the New Frontier for $750 a week.

"He was the hottest name in show business at the time" - Tony Zoppi, Vice-President in charge of entertainment and publicity.

November, 1956
"The show was the first to use the entire stage area for all dancers." - Liberace

"Lee (Liberace) and I met Mr. Goldman, one of the original owners on a plane trip to Florida. He told us of the plans to build the tallest hotel in Las Vegas, but we had been used to such big talk by others and paid little attention to him. We explained that we were quite loyal to the Last Frontier, at which time he made the $50,000 offer. Needless to say, we accepted.
We were literally one step behind the painters. It was a photo finish. The chairs in the showroom were still wet, which caused us to get paint on our tuxedos. And there were no backstage dressing rooms either. Makeshift dressing rooms were improvised. The orchestra was so big that we had to get half the musicians from Los Angeles. I accompanied Lee on the violin and conducted a 50-piece orchestra."- George Liberace
An hour before curtain time, George Liberace learned his lead trumpet player had split his lip and would be unable to perform. Stepping in for a highly successful substitution was Tommy Nelson of Boulder City. Nelson played in the Navy Band, under George's direction and was an electrician at Boulder Dam when the frantic call came for his services.
The show itself consisted of several major production numbers plus Liberace's piano solos. The numbers included "The Riviera Story," the "Liberace Story," which had a segment entitled "The Great Waltz," based on the life of Johann Strauss, and the "Candelabra Ballet." Metropolitan opera star Jean Fenn and the orchestra also were featured in separate numbers.

At his opening Liberace received a wire from Lillian Roth: "To the man who lit a candle of happiness in a million homes."
The unheard of paycheck established a precedent that would forever alter resort economics. Other world-famous clubs like the Copacabana in New York, the Coconut Grove in Los Angeles, and the Chez Paree in Chicago, without the gaming table to underwrite the entertainment packages, couldn't compete with Las Vegas. Why would performers play anywhere for less than what Vegas was paying?
In the lounge, The Treniers was chosen for the opening.
The grand opening attracted worldwide attention. Every room in the city was occupied. An avante garde fashion designer named Christian Dior created Liberace's dazzling white tuxedo, and the Clover Room was draped with platinum gray velour under a jet black ceiling illuminated by starlight constellations.
In typical Vegas style, Riviera was welcomed with ads from various companies and people.
Reporters came to attend the opening of the both the Royal Nevada and Riviera including Frank Funge of the San Francisco Examiner, and May Mann of Fabulous Las Vegas magazine, escorted by movie idol Steve Cochran.
The General Manager made sure that Liberace was given the penthouse suite, snugly settled on top of the nine story structure. It was stated that this room offered a magnificent view of the city and "one can see California in the distance (well almost)." Horace Kennedy was Head Cashier, Jim Blankenship was Hotel Supervisor.
During Liberace's tenure at the Riviera there was a fire on the ninth floor.
"It was a mattress fire, and it caused a lot of smoke. A the time the fire department didn't have ladders tall enough to reach the ninth floor, so the firemen yelled up at us to lean out of the windows to breathe until they could get the fire under control. Opera star Jean Fenn was frantic, shouting 'Save us'." - George Liberace
Mike and Rosa Tulane operated the health club, which had complete facilities for men and women. The Tulanes had both worked at Terry Hunt's Health Club in Beverly Hills, and had a wealth of experience and many celebrity customers.
The Publicist was Toni Spitzer. Leon Kramer was signed on as Social Director. He was the first person to hold such a post in Vegas. Hal Belfer was signed to produce the shows for the Riviera.
In April of 1955, Harpo Marx was boasting about the Riviera of which he was a shareholder.

At only a few weeks old, Riviera was given her first acting job. On May 1, 1955, she hosted a live telecast of Liberace directly on stage on the Colgate Comedy Hour TV show.
During the May 12-16, 1955 Helldorado parade, Riviera won the Grand Sweepstakes award with her entry "Red Shoes". The base of the float was designed like the sole of a shoe and perched high on the top was Sharon Christian, queen of the ballet.
In May of 1955, Chinese food was introduced into the Hickory Room.
During this year, Vegas hosted the Moore/Valdez fight which turned out to be a financial turkey. The Riviera bought $9,000 worth of tickets and tried to sell them, but nobody wanted them. So the resort gave them away to busboys who couldn't even peddle them for $.50 each.
In June of 1955, the Riviera was proud of its newest mural. It stood three and one half feet by 43 feet and was created by Charles Edward Dodson, well-known American artist. The mural was named: Goddess of Fortune and gazed upon the many who would seek their fortunes at the tables.
Also during this month when Rose Marie left after her tenure, the entire company sang Auld Lang Syne. Marie wept her happiness.
The Miami-oriented operators were unaccustomed to gaming and they ran into trouble. The hotel sustained large losses and went bankrupt in July of 1955, just three months after it opened. As a result, Gensbro Hotel Co., the Riviera's landlord, assumed control and immediately began a search for new operators.
A few weeks later, Gensbro had arranged for Gus Greenbaum (previously at Flamingo), Ben Goffstein, Harry S. Goldman, Ross Miller, Dave Berman, Jess Goodman, Charles Harrison, and Frank, Fred and Elias Atol, to take over. (Ross Miller was a Chicago bookmaker closely associated with the Outfit. Miller's son later became the governor of Nevada.) With Greenbaum taking the lead, major operational changes occurred resulting in financial stability.


Also in July of 1955, songwriter Del Porter's radio jingle for the Hotel Riviera was awarded first place for radio spot announcements in the annual competition sponsored by the Advertising Association of the West. Porter also wrote the Paper Mate Pen Jingle.
Also during this month it was reported that Leon Kramer, Riviera Host, was once National Amateur Lightweight Boxing Champion. He raced up a record of 167 fights with only two losses. He later quit the ring to into show business.
By the end of August, 1955, Riviera was "Officially" in the hands of Gus Greenbaum, Willie Alderman, Dve Berman, Sid Wyman, Elias Atoll and Joe Rosenberg.
Also during this year Mickey Rooney gave some showgirls a ride around the pool.
In August of 1955, Jack Denison took over as Maitre 'd at the resort after quitting the Royal Nevada to join his old boss, Gus Greenbaum.
In September of 1955, it was reported that Ben Goffstein resigned his post with the Hotel Association in favor of a return to Gus Greenbaum and his associates at the Riviera.
In October of 1955, it was announced that New Frontier Director of Entertainment Sammy Lewis also would work for the Riviera booking shows there as well.
In November of 1955, gossip was rampant about the seriousness of the romance involving Maitre d' Jack Denison and Zsa Zsa Gabor.
Also during this month, the Goffsteins were hosts to the C.J. Lattas. Mr. Latta was in charge of ABC Studios in London, which was a Warner Brothers affiliate.
During this year, the resort also showcased Patti Andrews; Milton Berle Show featuring Betty George; Billy DAniels/Benny Payne; Jeff Chandler; Hildegarde/Rose Marie; Kitty Kallen; Moutaineers; Riviera Girls; Mickey Rooney; Ray Sinatra & his Orchestra; and Leonard Sues. The Starlight Lounge showcased Woody Herman.
In December 1955, the following individuals were connected with the resort: Gus Greenbaum, Sid Wyman, Dave Berman, Joe Rosenberg, Willie Alderman, Elias Atol, Ben Goffstein, Bob Gans, Dick Cappell; Day Shift - Stanley McDonald/Irving Perelman/Murray Saul/Ross Miller/John Havers; Swing Shift - Joe Rosenberg/Lenny Gordon/Lou Govendo/Abe Cohen/Bob Gans/Sam Freedman/Lefty Selman; Graveyard Shift - Pete Bommarito/Phil Zahlut/Bruce Wright/Sherlock Feldman; Boxmen - Andy Muspl/Ben Riggio/Sol Wolfe/John Moran/Jim Cali/Bobby Gorman/Arthur DiMaria/Frank Meller/Dick Sheridan/Willie Flynn/Goober Fields/Sam Prezant/Harry O'Rourke/Glenn Magness, Clover Room - Maitre d' Jack Denison/Chef Fred Borman/Head Waiter William Bill Pallas/Captains John Pappas/Camille Dubleix/Bob Wilson/Lennie Motsey/Louis Van Der Hook/Seymoure Husney; Hickory Room - Head Hostess Clarice Mullalay/Captain Peter Pallas; Chuck Wagon - Tom Munkitrick; Coffee Shop - Jean Mayo/Vicki Thompson/Harriet Zalatel, George Duckworth, Ray Sinatra & His Orchestra, Joe Rando's Barber Shop/Vic/Al/Ray/Teresa/Jackie/Joe, Hal Belfer, Oscar McLollie & The Gang; Sean Flannelly left his publicity post and was replaced with Ed Becker; and Bob Clemens quiet Variety and took over as Promotion Director.

In June of 1956, Fabulous Las Vegas magazine found Riviera's cocktail waitress Betty Petty pretty enough to be on the cover of their magazine. Petty, who was a professional dancer, came out to Vegas for a vacation in 1950, and decided to make Vegas her permanent residence.
In 1956, Riviera showcased Liberace/George, Jean Fenn, Helen Wood, Riviera Girls, George White's Scandals, and Ray Sinatra and His Orchestra.

During this year, Orson Wells opened at the Riviera w/Toni Arden. Also showcased were Dassie & Partner, Ken Murray's Blockouts w/Marie Wilson, Dinah Shore, and The Skylarks.

The press arrived to interview Welles before his opening at the resort. Pictured are Morrey Brodsky, Martin Black, Bill Willard, Orson Welles, Frank Ellerbrook, Forest Duke, Allan Jarlsen and Ed Parham. When asked whether his act was a secret, Welles responded "It isn't any secret - but it's still a mystery to me."

The Starlight Lounge showcased Three dons and Deena; Don Baker's Trio; Tommy Doyle; Oscar McLollie; and Billy Williams Quartet.
On December 2, 1956, Riviera and Liberace assisted the Las Vegas' High School Students sponsor a special benefit concert for the Las Vegas Community Chest. The entire cast, including stage hands, electricians, light men and the hotel staff donated their services to this show.
In July of 1957, it was noted Riviera's Chappell was the Chairman of the Salvation Army Youth Committee. Each year the organization would send a number of boys and girls from Vegas to the S.A. Camp O'Wood, near Tucson, AZ. There, effort was stressed upon the development of Christian character in the youngsters.

In October of 1957, Rose Marie and Bob Guy arrived to visit Morey Amsterdam at the Riviera. Rose Marie was appearing on Morey's TV show in Los Angeles subbing for him since Morey had been appearing at the resort.
In November of 1957, Ben Goffstein caught the Ram-Bear Football game in Los Angeles. While there he met some friends and chatted at length with Carmen Basilio, World Middle-weight Champion. After the game, the Champ and his party went to Vegas as guests of the Riviera. Included in the group were Irving Noren (Yankee Outfielder, Joe Netro, Basilio's manager, and Jule Isaacson, Basilio's advisor/right hand man.
In 1957, Riviera showcased Harry Belafonte Show; Damn Yankees starring Nathaniel Frey/Devra Korwin/Ralph Lowe/Charlotte Fairchild; Lou Walers' Lating Quarter Revue starring Mamie Van Doren/Morey Amsterdam & a Cast of 60; Sally Brown, The De Castro Sisters, Dorothy Dorben Dancers, Joe Flynn, George Gobel, Joan Keenan, Erik Kristen, Al Lannti, Ken Murray's Blackouts starring Marie Wilson, Don Rogers, Robert Shafer, Ray Sinatra and His Orchestra, and Anita Webb.
The Starlight Lounge showcased Axidentals; The Blackouts; Jaci Fontaine; Shecky Greene/Tally Brown; The Novelites; Bobby Page & His Musical Pages; Bob Braman Trio; Billy Warn & His Dominoes; The Wilder Brothers; and Jack "Jive" Sahfer.
It was noted that there was a reunion between Shecky Greene and George Gobel who had known each other since their childhood days on the Northside of Chicago.

In 1958 Riviera hosted the first fund-raising Nite of Stars event for the St. Jude's Ranch for Children. An overflow crowd was turned away from the $100 plate event, at which topliners like Bob Hope and Frank Sinatra performed for the charity.
During this time many residents called in to Fabulous Las Vegas magazine editor/owner Jack Cortez regarding the movie The Prizefighter and the Lady shown late on August 3, 1958. While watching the movie that noticed that Riviera's Lounge Host Jackie Fields was seen in the ringside segment of the movie.
On August 4, 1958, it was noted that the Riviera had one of the busiest nights since she opened when hundreds upon hundreds of anxious fans tried to get in to see Red Skelton both for the first and second shows. Many stood and waited even after the show had started, hoping the Maitre d' would find some available space. Countless would be viewers had to be turned away.
In September of 1958, Red Skelton closed at the resort. Ray Sinatra and his entire band broke a 20 year precedent and gifted him with a solid gold money clip. To a man they agreed that in their collective years of playing for performers, none had run across so gracious and co-operative a star and they were compelled to present him with this token of their esteem. It was further noted that resort manager Dick Chappell wish the showroom had expandable walls as Maitre d' Al Arakelian worked like a dog trying to accommodate the tremendous crowds that filled every one of Skelton's shows.
In October of 1958, Riviera was providing transportation to anyone who wanted to see the air show at Indian Springs Air Base. The Air Force really went all out, starting on a Monday to demonstrate the first all-supersonic fighter weapons available for the U.S.'s protection. Aerial contests between groups all over the world and the U.S.'s six teams piloting super Sabre Jets, plus more thrilling events had gone on all week.
Greenbaum stayed at the hotel until 1958. He had returned to his Phoenix home for a vacation or weekend, when on December 3, 1958, his body as well as his wife's, were found in their bedroom with their throats slit. The murders were never solved. Rumors circulated that Greenbaum refused when asked to relinquish his position at the resort but this was never substantiated. An ironic ending to the man who took over the Flamingo the morning after Ben Siegel's death.
"We realize that all of the newspapers in the U.S. carried the story about the tragic death of Riviera Hotel President Gus Greenbaum and his wife, Bess. Gus was loved and respected by all in the community and was truly a great man - a builder with progressive ideas and faith in the future of Vegas and Nevada. He had much to do with the fabulous growth of our town through the years of his residence here. Actually, we are at a loss for words in our humble attempt to describe the loss that we and the entire community have suffered. We mourn a very dear friend and his wife whose memory will remain with us for the rest of our day." - Jack Cortez, December 1958

Head Cocktail Waitress Jerrie Harstad recreated the Daisy Mae look in honor of Li'l Abner playing at the resort.
During this year, one of the shows featured was the Ziegfeld Follies starring Andrea Dancers/Dickie Henderson/Sue Ann Langdon/Ving Merlin & Linda/Jane Morgan/Bill Shirley/Ray Sinatra & His Orchestra/Helen Wood/Ziegfeld Girls. Another show was Li'l Abner starring Marc Breaux/Stubby Kaye & Billie Hayes/Bern Hoffman/Joe E. Marks/Wynn Miller (Glenn Miller's niece)/Al Nesor & Dee Dee Wood/Oran Osburn/Peter Palmer/Jack Prince/Stanley Simmonds/Carol Stevens. Also showcased were Polly Bergen, Jack Carter, The Cavanaughs, The Classics, Darius, Dennis Day, De Castro Sisters, Dorothy Dorben Dancers, Doubledaters, The Escorts, George Gobel, Jackie Joseph Trio; Teddi King, Sid Krofft, Liberace, Mickey Rooney/Joey Forman/The Lancers, Peggy Sands, Ray Sinatra & His Orchestra, Buff Shurr/Riviera Dancing Bells, Phil Silvers, Red Skelton, Phyliss Sues, and Dee Dee Wood. The Starlight Lounge showcased the Andrini Brothers, Kaye Ballard, Freddie Bell & The Bell Boys, De Castro Sisters, Dukes of Dixieland, Meri Ellen & The Cohorts, Frances Faye, Ken Fredrickson, Jeri Gallion, Shecky Greene, Lancers, Eric Lawrence Four, The Novelites, Jack "Jive" Schafer, Dante Varela, and Billy Williams Quartet.
It was stated that during her tenure, Frances Faye took a bad fall, broke her hip, and had to be planed to an Ellay hospital for treatment. She completed her tenure after her hip healed.
It was stated that Liberace consisted packed the Clover Room since he opened the resort in 1955. Riviera gave Liberace a special birthday present on May 16, 1958, to thank him, a new red Mercedes Benz.
In addition, spotted in the audience of a Shecky Greene show was James "Matt Dillon" Arness of Gunsmoke fame (as well as being the brother of Mission Impossible leader Peter Graves.
In 1959, Riviera was sold to a group headed by Ed Levinson of the Fremont Hotel, and Carl Cohen and Jack Entratter of the Sands Hotel. This purchase was one of the few major sales of hotel stock during this year. Sherlock Feldman left Silver Slipper to become Pit Boss on the day shift with Pete Bommarito. Sammy Lewis was Entertainment Director and Producer, Tommy Calahan was Gaming Executive, and Gil Gilberts was Assistant Manager. Jackie Fields left the Riviera to join the Tropicana's Public Relations Department and was replaced with Wayne Redd.
Goffstein was named Chairman of the 1959 United Jewish Appeal Drive. The switchboard contained 14 operators which were told to never give their names to the patrons. The Riviera Gift Shop was owned by Jay Margulis, and Kathleen Anter was co-owner of the Riviera Beauty Salon.
In January of 1959, the refurnishing of the Starlight Lounge was almost near completion. The unique item was that the entertainment was completely set aside from the gaming.
In May of 1959, Ben Goffstein was given a chronometer wrist watch with the inscription "To Ben - One of a Kind" in appreciation for the excellent work and effort Goffstein put forth on behalf of a very large convention that was held at the resort.
During this time Bernard of Hollywood and Las Vegas titled "The Capital Photographer of the Entertainment Capital" had a studio in the penthouse. Various photographs were displayed showing Bernard's talent. Click here for Zsa Zsa Gabor, Harry Belafonte, Jeanne Crain, Mitzi Gaynor, Chelo Alonso, and Noel Coward. Click here for Lili St. Cyr, Elizabeth Taylor, Dennis Day, Ray Bolger, Ann Mason, and Red Skelton. Dawn Adams is below.

During this year, Riviera advertised telephones in each room, babysitters, photographic services, car rentals, tours to scenic points of interest, room service, and valet service. All sports and special events were televised on a giant screen. Rooms were priced as follows: twin bedded rooms - $12 - $20; double bedded (king-size) rooms - $15 - $16; extra large double bedded rooms $20 - $25; suites - $35 - $40; penthouse suites - $35 - $45; and Royal and Imperial suites - $75. Claimed as "Exclusive at the Riviera - closed circuit TV for large business programs; latest stock market quotations."

Conference room, coffee shop, lounge, suite, and two exterior pictures.
Also in 1959, The Clover Room showcased Trude Adams, Carla Alberghetti, Harry Belafonte, Ray Bolger Show, Red Buttons w/Georgia Gibbs, Jack Carter, Cona Coasters, Xavier Cugat, Dennis Day, Destry Rides Again w/Gene Barry/Monique Van Vooren/Warde Donovan, Dorothy Dorben Dancers, Sharon Enoch & Dean Crane, Gallions, George Gobel w/DeCastro Sisters/Dorothy Dorben Dancers, Lionel Hampton, Barbara Heller/Muriel Landis, Abbe Lane, Peggy Lee, Sammy Lewis Presents Ken Murray's All New Spectacular starring Marie Wilson; Mills Brothers, Jimmy Nelson & Danny O'Day, Johnny Ray, Ray Sinatra and his Orchestra, Red Skelton, Peggy Taylor, and Jonathan Winters.

The Starlight Lounge showcased The Alcons; Freddie Bell & The Bellboys; The Gallions & Ginny; Johnny Hamlin Quintet w/Marcy Miller; Lionel Hampton; Jada Quartet; Kona Koasters; The Marksmen; Bobby Page; Dave Rogers at the Piano; and Billy Williams Quartet.

Mae Parker at the Riviera Beauty Salon volunteered to keep tally of the people who gave blood for well-known businessman George Polito who was suffering from leukemia. Each person was to fill out a receipt and give it to Parker so she may deduct that amount from the total transfusions Polito received and was being billed for.
It was noted that Charles Rich was co-owner of the Riviera as well as day shift boss. Rich's granddaughter celebrated her 11th birthday at the resort in May, 1959. Carl Cohen attended the party and Harry Belafonte sang Happy Birthday to the child.
In April, 1959, Eddie Fisher had a bad virus, laryngitis, and a fever of 104 degrees and had to bow out of the Tropicana. Riviera sent over Trude Adams to substitute in for Tuesday's show. Riviera also sent over Gordon Mac Rae and George Gobel (both of whom were also performing at the Desert Inn at the same time), to help out.
In July of 1959, resort President Benny Goffstein was hospitalized for overwork and was told to take things easier.
In October of 1959, it was announced that Riviera was planning to spend $3.5 million for remodeling including the addition of 114 deluxe guest rooms as well as a skyroom on the 10th floor of the hotel, in which dusk to dawn dancing was to be featured. The resort will have a total of 415 guest rooms when the new addition is completed. Also planned was an all-glass outside elevator.


Robin Griswele from Texas was a camera girl at the resort. She stated she really enjoyed taking pictures of the many celebrities and guests that visited the resort.
It was advertised that any couple married 50 years or more were guests of the Riviera for the opening of Ted Lewis and Sophie Tucker on May 29, 1960.
In 1960, Riviera changed the Clover Room's name to the Versailles Theatre, showcasing Andrew Sisters; Louis Armstrong; Tony Bennett; George Burns; Red Buttons; Sid Caesar; Cathcart Orchestra; Carol Channing; Cyd Charisse; Vic Damone; Dennis Day; Destry Rides Again starring Gene Barry/Monique Van Vooren/Warde Donovan; Dorothy Dorben Dancers; Jack Elliott; Totie Fields; Eddie Fisher; Joel Grey; Buddy Hackett; Johnnie Haymer; Sammy Lewis Presents In An Intimate Revue starring Patric Munsel; Sammy Lewis Presents Ted Lewis/Sophie Tucker/Paul White/Elroy Peace/Ted Shapiro/Lee Berger/June Taylor Dancers/Ray Sinatra Orchestra; Dean Martin; Tony Martin; Mills Brothers; Jaye P. Morgan; Patti Page; Paul Reed; Rowan & Martin; Riviera Dancers & Models; Connie Russell; Sarah Vaughan; Earl Wild; and World of Suzie Wong.
The Starlight Room showcased Lee Berger; Braman & Leonard; Bob Crane Sextet; Al Day; Duke Ellington & his Orchestra; Four Dukes; The Gallions & Ginny; Johnny Hamlin Quartet/Marcie Miller; Lionel Hampton & his International Orchestra; Marty Heim; Gordon Jenkins & his Manhattan Tower Revue w/Eddie Miller/Sonja Stevens/Frank Sorello/The GJ's & Jeannie/Ralph Brewster Singers; Johnnie McCormick; Frank Ortega; Patti Page/Jay Lawrence/Riviera Dancers & Models featuring Wilda Taylor/Don Chastain; The Pepper Pots; Don Ragon Trio; Paul Reed; Rowan & Martin; Ray Sinatra & His Orchestra; Frank Sorello; Bill Snyder; The Sparks; Kay Stevens; and Billy Williams & His All Star Revue/Horace Henderson/Bill Snyder/Wilder Brothers/The Playboys/Del Ray.





On July 25, 1960, Riviera opened its musical revue Destry Rides Again with Gene Barry and Monique Van Voorhen.
In August of 1960, Riviera threw Kay Stevens a surprise birthday party. Some of the attendees were Eddie Fox, Dave Burton, Modernaires, Paula Kelly, Hal Dickinson, Vernon Polk, Alan Copeland, Sparky Kaye, Roberta Linn, Fred & Marcy, Bobby Darin, and Mary and Norman Kaye. Although some celebrities were performing at various resorts during the party, some gave their birthday wishes. Wayne & Jerry Newton at the Fremont sent a huge bouquet of flowers, and Wade Ray at the Golden Nugget sent a telegraph.
Stevens stated she loved surprise parties saying that every fourth baby born into this world was Chinese. This came as a surprise sometimes, especially if the parents happen to be Yugoslavian.
The Riviera was finally financially afloat. Zoppi credited the highly successful Starlight Theatre for supporting the resort.
"Shecky Greene was almost single-handedly responsible for keeping the hotel in business" - Tony Zoppi
In August of 1961, Kay Stevens recorded her album Ruckus at the Riviera at the resort. It was noted it should've been filmed as the clapping in the audience included Mitzi Green, Julies Munshen, Mitzi Gaynor, George Burns, Tony Bennett, Phillip Crosby, Shecky Greene, Ray Anthony, Keely Smith, and the Half Brothers, who gave her a standing ovation.
On August 28, 1961, a farewell testimonial party was thrown for Father Richard Crowley at the Convention Center with entertainment from 10:00pm until dawn. Lou Walters and Harry A. White arranged the party, Stan Irwin and Henry Dunn were the emcees, Bill De Angelis was Stage Manager, and the musicians were provided by Musicians Protective Association, Local 369. Those who appeared at the show were Bogadadis Duo, Shecky Greene, The Dagenham Girl Pipers, The Florence and Fredrick Dancers and Mme. Baron's Can-Can Dancers from Tropicana; Arren and Broderick and Don Urban from the New Frontier; The Barry Sisters and Myron Cohen from Flamingo; The Happy Jesters and The Gimma Brothers from the Stardust; Hank Henry and The Madcaps from Silver Slipper; Ray Anthony and the Book Ends and Davis and Reese from Sahara; The Lancers and Alice Lon from Thunderbird; Arturo Romero and his violins and Eleanor Powell from Dunes; Kay Stevens and Mitzi Green from Riviera; Peter Lind Hayes from Sands; and Louis Prima and Keely Smith from Desert Inn.
In September of 1961, Irma La Douce starring Juliet Prowse opened at the resort. In attendance at the opening included George Montgomery, Dinah Shore, the Kirk Douglases, the Steve Forrests, and the Greg Bautzers (Dana Wynter); the entire cast of Irma La Douce congregated in the Hickory Room to surprise Prowse on her September 25th birthday; and females were huddled in the lobby when Ed "Kookie" Byrnes (77 Sunset Strip), and Peter Brown (Lawman) was seek checking into the resort.
In December of 1961, employees at the resort included: Casino - Pete Bommarito/Fred Friedman/Phil Zahlout/Lou "Hershey" Hershenberg/Hersh Miller/Alex Goldfine; Sales Manager - Norman H. Grewe; Stage Manager - Milt Bronson.
In 1961, Versailles Room introduced La Plume De Ma Tante starring Robert Clary (LeBeau in the TV show Hogan's Heros). This show won New York Drama Critics Circle Award for Best Musical 1958-1959. The ads at that time stated "The Show the Riviera Waited 3 Years to Get!"; Juliet Prowse in Irma La Douce w/Clive Revill/Stuart Damon; Gypsy starring Ethel Merman, then Mitzi Green w/Jules Munshin; and Harry Belafonte; Jack Cathcart Orchestra; George Kirby; and Riviera Dancers.
Starlight Room showcased Arthur & Bonnie; Defuente Brothers; Dorothy Dorben Dancers; Doubledaters; Dukes of Dixieland; Duke Ellington & his Orchestra; Lili Gigi; The Goofers; Milt Grayson; Buddy Greco; Marty Heim; The Hi-Lads; The Hi-Tones; Jo Ann Jordan; Sammy Kaye; Russ Marlo Sextet; Ann Mason; The Clark Moore 4; Pars & Patti; Peptones; Personalities; Don Ragon Quartet; Robinson Brothers Revue; Ray Sinatra & his Orchestra; Red Skelton; Kay Stevens; The Vagabonds w/Bebe Pier; Tunesters; and Billy Williams All Star Revue featuring Four Dukes/Skip Cunningham; Tommy Butler/Clora Bryant/Kay Stevens/Eddie Lawrence/The Whatnotts/Tunesters/Marty Heim/Horace Henderson.





In October of 1961, Nevada Gaming Commission gave its approval for 2-1/2%, $62,500 interest by Columbia Pictures Vice President Irving Briskin.
On March 30, 1962, the L.A. Dodgers took over the Riviera Hotel during their stay at Vegas while playing two exhibition games against the Cleveland Indians.
In April of 1962, Tony Martin threw a party in honor of local dee-jays in the Starlight Room and presented each with an autographed record.
In July of 1962 Shift Boss Alex Goldfine suffered a heart attack and was confined to the hospital for six weeks.
During this year, Riviera began her $3.5 million expansion and redecoration program. This expansion called for 11 more stories to be built adding 120 lanai rooms overlooking the patio and pool area. The Versailles stage area was being enlarged with dressing rooms going three stories up to afford more entertainment space. The lobby and casino area was also slated to be redecorated.
In 1962, Versailles Room showcased the musical Bye Bye Birdie starring Elaine Dunn/Peter Marshall/Kay Medford/Dick Gautier. Also showcased were Louis Armstrong/Marlene Dietrich; Tony Martin/George Arnold Dancers; Gene Baylos; Harry Belafonte; Jack Cathcart Orchestra; Jackie Clark; Jose Greco & Company; George Kirby; Debbie Reynolds; Dinah Shore; and Keely Smith in her solo debut since parting with husband/partner Louis Prima. Smith was starring with comedian Corbett Monica. Also during this time Smith's Let's Twist Again record made number one.


The Starlight Room showcased Braman & Leonard; Buddy Greco; The Dukes of Dixieland; Johnny Hamlin; Jimmy Nelson; Kay Stevens; Uninhibited Three (of which Steve Condos was the brother/brother-in-law of Nick and Martha Raye); The Victorians; Billy Williams All-Star Revue w/The Four Dukes/Clora Bryant and George Young Revue/Al & Jet Loring & The Escorts/Johnny Hamlin/Deana Conte. Kay Stevens was ill for a time and Roberta Linn took over until Stevens could go on.



In one of Buddy Greco's shows, it lasted until the early morning hours. His performance was attended by Sammy Davis, Jr., Tony Bennett, Don Rickles, and Kay Starr who wouldn't let Greco go. A set usually called for a 45-minute performance, but Greco stayed on for 1-1/2 hours.
Click here to see pictures of the Riviera from 1962.
In 1963, Donald Wilkins took over as Vice President of Sales. Wilkins came from a similar post at the Ambassador Hotel in Los Angeles.
In January of 1963, Debbie Reynolds threw a party in the Portrait Room for the cast of her show including the back stage crew and hotel executives.
In February of 1963, Tony Martin and TV Producer Tony Owens, Riviera stockholders, were elected as members of the Board of Directors. Other members of the Board were Elias Atol, Chairman/President, Ross Miller Casino Manager, and Jess Goodman, Executive Vice President. Ben Goffstein resigned as President. Elliot Mizelle, formerly of the Ambassador Hotel in Los Angeles was named the new Executive Director of the resort.
During this time the resort advertised The Versailles Room, Starlight Lounge, Cafe Noir, Hickory Room, as well as beautiful rooms/suites, swimming, and of course, gambling.
When Johnny Mathis/Guy Marks opened at the resort on March 4, 1963, those in audience included Connie Stevens, Frankie Avalon, the Edd Byrnes, Doug McClure, Larry Ward, Robert Haines, Paul Raffles, Jack Gross and the Gary Nelsons. Riviera flew in 50 out of town dis jokeys for the opening.
In April of 1963, the Versailles Room introduced The Vincent Edwards Show starring Vincent Edwards (of the Ben Casey TV show).

Groucho Marx and his wife hosted a party of friends at Edie Adams' opening. Seated at their table were Irwin Allen, Jill St. John, Vincent Minnelli, Robert Taylor, Paul Bartlett, Barry Sullivan, Michael Rennie, Cesare Romero, Stella Stevens, Gordon MacRae, Susan Oliver, and Hugh French.
In April of 1963, Phyllis Harris became queen of the Riviera's Blue Ribbon International Horse Show to the delight of her parents, Alice Faye and Phil Harris.
In May of 1963, Walt Disney surprised conventioneers when he arrived at the resort to attend the two day meet of the RCA Distributors.
Also during this month, the resort was given the national award by the Lithographers and Printers National Association for the menus designed for the Hickory Room, Versailles Room, and Cafe Noir. The menus so singled out were designed by Publicity Director Wayne Redd.
Tony Martin had to take a couple of days off to attend the Temple Brotherhood Shrine Benefit. Dinah Shore stepped in until he returned.
In May of 1963, Tony Martin took ill and couldn't appear. George Gobel and Joe E. Lewis subbed for him until he returned.
On May 30, 1963 the Cafe Noir was unveiled following the $250,000 expansion and redorcating program.
In July of 1963, Riv sponsored the Fly With the Champ press and VIP plant trip hosted by former champion, Rocky Marciano. Approximately 100 VIP's arrived for the Liston-Patterson title. Following the bout, Marciano and Irv Kupcinet greeted the attendees in the Portrait Room.
On August 3, 1963, Riviera hosted the wedding of Hollywood Producer Sy Bartlee and Carol Weber (widow of a midwest theater owner) and on August 4th she hosted the wedding of actress Sharon Lee and Persian Prince Mohammed Emil Shokohi.
On August 25, 1963 Louis Armstrong closed at the resort to take a two month vacation. Satchmo stated that this was the first vacation he has taken in half a century. Bob Hope flew in to catch this show with Jane Russell, Connie Haines and Beryl Davis. Hope taped a special introduction for the girls which was used for their walk-on.
In 1963, Versailles Room showcased Edie Adams; Louis Armstrong; Charlie Barnet; Earl Barton; George Burns/Dorothy Provine/Letterman; Jack Cathcart Orchestra; Beryl Davis; Deedy & Bill; Connie Haines; The Half Brothers; The Dick Humphreys Dancers; George Kirby; Peggy Lee; Liberace; Tony Martin/Cyd Charisse; Johnny Mathis/Guy Marks; The Munchkins; Ford & Reynolds/The Johnny Mann Singers Riviera Dancers; Debbie Reynolds; Joyce Roberts; Rowan & Martin; Jane Russell; and George Young Revue featuring Al & Jet Loring. Also featured was An Evening with Tony Martin co-starring Jose Greco & Company/Jackie Clark/Jack Cathcart Orchestra.
During his tenure, Liberace was asked why he liked the candelabra. He responded that he was impressed with the appearance of it on the piano in "A Song To Remember" starring Cornel Wilde as Chopin.
The Starlight Theatre/Room showcased Laverne Baker; Danny Cassella Four; The Coquettes; The Cousins; Johnny Desmond; Rudi Eagan; The Four Amigos; Shecky Greene; Lionel Hampton/Freda Payne; Marty Heim Trio; Kitty Kaye; Joy & The Boys; Peggy Lee; Mafalda Trio; The Note-Ables; Dave Rodgers; Sawyer Sisters; The Softwinds; Kay Stevens; Tony Thomas; The Vagabonds; and Bill Williams. At Stevens' opening night, flowers sent by admirers almost obscured the stage. Stevens, peering through the foliage cracked "All right, I know I died but this is ridiculous."

It was also during this year that Barbra Streisand made her Nevada debut when she appeared at the Riviera as the opening act for Liberace.

Some of the celebrities to appear in 1964 were Edie Adams/Lionel Hampton, Eddie Fisher, and Peggy Lee.
On February 15, 1965, Swingin' Lads closed at the resort. For their last show, Debbie Reynolds and everyone from the big room showed up dressed in bobby socks. The evening was topped by a moving rendition of When the Saints Go Marching In executed by Reynolds and actress Agnes Moorhead (Endora of Bewitched TV show).

In April of 1965, Tony Zoppi took over as Driector of Publicity and Public Relations for the resort. Zoppi was formerly a nightclub editor for the Dallas Morning News. Anthony G. Zoppi was born on November 8th in Newark, New Jersey. He had two children Ronnie, and Larry.He was Catholic, a graduate of Upsala College and was a Lt. in the Army.
It should be noted that Zoppi was the only writer who had a lengthy interview with Oswald assassin Jack Ruby, following the on-camera shooting. Zoppi and Ruby were friends in Dallas, when Zoppi was with the Dallas Morning News and Jack Ruby was a club owner.
Also during this month, Riviera announced on her 10th birthday, a $3 million expansion program for completion of a new wing in 1966, which will top the resort at 750 rooms.
1965 was a big year for Riviera people Tony Martin and his wife Cyd Charisse. The International Beauty and Health Congress named Charisse their First Lady of Beauty and presented her with the Gold Goddess award. Martin's hometown of Oakland gave Martin a testimonial dinner on May 15th wtih the proceeds goingt o the Childrens' Hospital of East Bay.
In 1965, it was noted that Ann Collins did the lifelike portraits at the resort. She usually sat with her back to the lobby letterbox. She figured it was only a matter of time before someone would drop a letter down her back.
In 1965, Hotel Riviera, Inc., bought out the interest of Gensbro, Co., becoming sole owner of the hotel and its property. Harry Silbert, Harry S. Goldman, and Broadway producer David Merrick retained their interests. Ross Miller stayed on as Chairman of the Board, Jess Goodman remained as President and Charles Harrison continued as Executive Vice President.
In August of 1965, Ed Sullivan saw the Swinging Lads and had them sign a contract to appear on his TV show, as well as the resort hosting Louis Armstrong's 50th year in show business.
In September of 1965, the Liberace/Marni Nixon show was hailed as one of the resort's greatest triumphs. Following the opening, Riviera honored Liberace on his 25th anniversary in show business, at a celebrity filled cocktail party. In honor of Liberace's Silver Anniversary, Eddie Fisher flew in to present him with a solid silver Dot record.
On November 25, 1963, the funeral of President John F. Kennedy took place. There was no entertainment in resorts from 7:00am to 12:00am, and all the lights were dimmed in the resorts.
The Versailles Room showcased Mr. and Mrs. Tony Martin (Cyd Charisse), McGuire Sisters, and Dinah Shore. On December 23, 1965, Versailles showcased the musical Hello Dolly starring Betty Grable/Max Showalter. The show, with its lavish sets and costumes, was directed/choreographed by Gower Champion. In attendance during the opening of the show were Carol Burnett, Jan and Dorothy Garber, Liza Minnelli, Neil J. Schwartz, George Liberace and Molly Bee. Costumes were designed by Freddy Wittop, settings were created by Oliver Smith, and the Jack Cathcart Orchestra provided the music. Hello, Dolly was so successful that a second edition opened in August of 1967. The second production first starred Dorothy Lamour and then Ginger Rogers.
The Starlight Lounge showcased Shecky Greene/Pat Collins/Lou Styles & The Stylers, Russ Cantor Stringettes, Marty Heim Trio, Rowan & Martin, Jack Ross, Swinging Lads, Karen Randell, and Miguelito Valdez.


Also showcased was Phil Palumbo (I'm not sure whether it was the Versailles Room or Lounge.)
Delores and Alex Goldfine took out an ad in the Fabulous Las Vegas magazine.


In 1966, Versailles Room showcased Jack Cathcart Orchestra; Doodletown Pipers; Eddie Fisher/Eddy Samuels; Shecky Green; Mitzi Gaynor; The Four Fellows; Milo & Roger; Dave Burton Show; Tony Costa & Jeanne Shelden; Don Ragon Trio; Debbie Reynolds w/Ray Fitzell & Harve Evans; Miguelito Valdes; Karon Rondell; and Marty Helm Trio. The Starlite Theatre showcased Dave Burton Show; Russ Cantor's Stringettes; Pat Collins; Don Ragon Trio; Scott Smith Quartet; and Jackie Wilson.
When Fisher opened on November 2, 1966, Fisher did a double take when Connie Stevens flew in to surprise him on her way to New York.
In May of 1967, Ann-Margret and Roger Smith were married at the resort. Hotel PR Director Tony Zoppi (left) and Hotel Manager Dick Chappell served as witnesses for the ceremony before District Judge John Mowbray. Margret had just signed a contract to headline at the resort for $40,000 a week.

In December 1967, Manager Jack Hammes instituted a new policy of giving a $25 bonus to the waitress of the week who had received remarks from customers with the votes of fellow-waitresses. Advertised during this year was Mike Tulane's Health Club on the top floor of the resort, and Burnett's Store.
In 1967, the Riviera added a 200-room wing, an elevator penthouse, a 9,000-square-foot lobby, and 10,000 square feet of office and meeting space. Also during this year some of the Riviera executives were indicted for skimming from the casino for the mob.

Attendees at Ann Margret's debut included Claudine Longet, husband Andy Williams, Margret's husband Roger Smith, and Lorne Greene.
Versailles Room showcased Ann-Margret; Louis Armstrong & his All Stars; Allen & Rossi; Jewel Brown; Jack Cathcart's Orchestra; Jackie Clark; Doodletown Pipers; Roy Fitzell; Phil Ford & Mimi Hines; David Frye; musical Funny Girl w/Mimi Hines/Phil Ford; musical Hello Dolly; Chiaki Keiko; The Kids Next Door; Abbe Lane; Trini Lopez; Sheila MacRae; Marcella & Ravell; Tony Martin w/Dan Daley; Don Ragon Trio; Debbie Reynolds w/Harve Evans & Sarah Vaughn; Chuck Stevens; Julius Wechter & The Baja Marimba Band; Donna Jean Young.
At the opening of George Burns and Lainie Kazan, Edward G. Robinson became the scene stealer. Before Ann-Margret opened at the Riviera, she premiered her show at the Nellis Air Force Base to the delight of the servicemen. Riviera also decided to preview Funny Girl with Mimi Hines/Paul Veglia/Phil Ford on December 19, 1967 at the Nellis Air Force Base, before the December 20, 1967 opening.


Marty Allen of Allen & Rossi shared the story that since his wife was interested in Yoga, he ordered an upside down TV set for her so she can watch TV while standing on her head. Additionally, when Allen & Rossi appeared at the Riviera, all the PBX operators for the resort answered all incoming calls with Allen & Rossi's trademark salutation "Hello, Dere."
Because of his close association with the astronauts, Tony Martin declared a moratorium on future use of Fly Me To The Moon in his shows. Martin used to dedicate this tune to the Astronauts but immediately shelved it after the accident involving the Apollo crew.
The Starlite Theatre showcased Jeanne & Tony Costa, Vic Damone with Joe Parnello Musical Director, Shecky Greene/Herbie Dell, Chiaki Keiko, La Dolce Mini-Girls, Los Vegas, Mini-Mod Revue, Lee Raymond, Jan Ragon Trio, Joan Rogers, and the Curtain Calls. The audience got a surprise during one of Shecky Greene's shows when George Burns and Jack Benny appeared and turned it into an ad-lib free for all.



In Memory of Scott Robins

In October of 1968, Riviera advertised that with the recent completion of the 220 room south wing, it now held 770 rooms, suites and convention facilities. The $5 million addition soared 12 stories into the horizon. Offices representing four major airlines occupied the ground level of the new building as well as the shops and the Montmartre convention center. The property was flanked by walls of glass, accented by tasteful landscaping. Its massive stone entrance is manned by a staff of doormen garbed in uniforms patterned after those worn by the French Foreign Legion.
The main floor was completely carpeted, 13,000 square foot convention hall, and the Normandy Room on the second floor had a 2,800 foot convention hall which sat 400 theatre-style, and 300 for food function. Dick Chappell was the Manager with assistants Pat Egan, Bill Barry and Elmo Ellsworth.
The Executive Chef during this period was Sam Odom. Odom started his career in his native Florida approximately in 1938. He joined the staff of the Sheraton Plaza Hotel in Daytona Beach as a cook and remained in that capacity for five years. Next he was in the U.S. Navy, following which he operated his own restaurant in Orlando, Florida for several years. He then accepted an offer from the Jung Hotel in New Orleans in 1953. This lead to a post at the Biltmore Hotel in Los Angeles where he stayed until going to Vegas in 1958. Odom worked at the Thunderbird and Desert Inn, then joined the Riviera in 1964. He was elevated to head chef a year later. Odom trained under some outstanding culinary artists during his years in Florida, New Orleans, and Vegas. His favorite recipe was Sauteed Lobster A La Catalane. Ingredients: 4 lobster tails (remove from shells), butter, 1 onion, finely chopped, 1 clove garlic, finely chopped, 1/2 cup white wine, 1/2 cup tomato sauce, parsley, salt and pepper. Brown lobster tails in butter. Add onion and garlic, parsley, salt and pepper. Stir in wine and tomato sauce last. (1968 Riviera and Odom's picture, bio, and recipe donated by Dan Kubota).
In late 1968, Harvey Silbert, Merrick, Goldman and Jerry Mack (of the Valley Bank and Riviera stockholder through a trust account), along with Edward Torres, bought out the rest of the stock holders, including Charles Harrison, Lou Miller and Jess Goodman. Speculation at the time was that the mammoth Parvin-Dohrman Corporation, of which Silbert and Torres were officers, would buy the hotel, but that never materialized. Instead, Torres, former general manager of Parvin-Dohrman, put in $240,000 into the resort by purchasing 32% of its stock becoming the major stockholder. Torres was named President until 1978 when he stepped down from that position.

During this year Riviera signed for less than two weeks, Denny McLain, baseball's first 31-game winner to appear in the lounge. Marty Allen showed up to help McLain.
Shecky Greene was playing the lounge and night after night it was packed with admirers and many celebrities who frequently caught Greene's act between their own performances. Just before the final show of a two-week stint, Greene was informed that the next day the room would be converted into a keno parlor. He came out on cue with a pickax, chopping the stage into kindling, and gave the pieces of wood to his fans for souvenirs. The next morning Ed Torres, not having heard what transpired the previous night, called Greene with the good news: "Guess what, Sheck? We've decided to keep the lounge open another month."

In 1968, Riviera opened the show Funny Girl starring Mimi Hines/Phil Ford/Anthony George. The music director was Paul Cianci. Also showcased were Allen & Rossi, Ed Ames, Jack Cathcart Orchestra, Phyllis Diller/Warde Donovan, Totie Fields, Mitzi Gaynor, Shecky Greene, Merv Griffin, Carol Lawrence, Peggy Lee Trini Lopez, Mafalda Duo, Charlie Manna, Phyllis McGuire, Sammy Shore, The Stylers, Jean-Paul Vignon, Vincent & Patrice, and the Youth Quake.

The Starlight Lounge showcased Joe Barone & Lilyann Carroll, Chico Holiday, Professor Irwin Corey, Curtain Calls, Totie Fields, Georgia Gibbs, Chico Holiday, Shecky Greene, Steve Logan, Mafalda Duo, The Mob, Morgana King, Jan Murray, Lou Sino, Summer Winds, Sara Vaughn, and Jean-Paul Vignon. The Portrait Room showcased Jo Kiser.
While Phyllis McGuire was performing she introduced her sisters Chris and Dottie who went onstage to sing a few songs with her.

In 1969, Bob Hope joined headliner Totie Fields on New Year�s Eve and surprised audiences with a 15 minute ad lib performance.
On February 7, 1969, Richard Burton checked into the resort. Burton and Eastwood hosted the world press premiere of the MGM movie Where Eagles Dare.

Also during this year Bob Hope introduced John Davidson and Joan Rivers.
In 1969, Riviera starred in the film Bob & Carol & Ted & Alice. Also during this year, singer Dean Martin became a 10% owner with approximately 8,000 shares and Dino's Den was named after him.

In June of 1969, the star line-up for Dean Martin's opening included Ann-Margret & hubby Roger Smith, Danny Thomas, Merle Oberon, Marty Allen, Delphi Lawrence, and Connie Stevens. Many of them proceeded to Dino's Den for its official opening by Martin, and the crowd outside cheered for the celebs as they passed through the resort, reminding many of the press of a Hollywood premiere. Of note was the attendance of Frank Sinatra on the second night. Martin and Sinatra guested a party, cementing the year old breach of their long standing friendship.

Also in 1969, Versailles Room showcased The Alcetty's, Ed Ames, Ann-Margret, The Blossoms, Carmen, Jack Carter, Vikki Carr, Jack Cathcart Orchestra, George Chakiris, Carol Channing, The Clingers, John Davidson, Phyllis Diller w/Warde Donovan, Allan Drake, Totie Fields, Mitzi Gaynor w/Four Fellows, Shecky Green, Fran Jeffries, Sonny King, The Lomans, Dean Martin w/Ken Lane at piano, Gail Martin, Phyllis McGuire, Roger Miller, Scoey Mitchell, Jan Murray, Joan Rivers, Frankie Randall, Enzo Stuarti, and Willie Tyler & Lester. The Maitre d' was Marty Klein.
Starlight Theatre showcased Andrik, Brothers James, Jack Carter, Don Cherry, Totie Fields, Shecky Greene, Fran Jeffries, Jackie Kannon, Morgana King, Sonny King, Julius LaRosa, Barbara McNair, Jan Murray, Frankie Randall, and Sylvia Syms. Dino's Den showcased Carmen.
In 1969 Riviera showcased Dean Martin Presents Englebert Humperdinck marking Humperdinck's debut in Las Vegas.
In a very short interview Martin gave at the Riviera in September of 1969, he stated, with tongue in cheek, that performing in Vegas, and starring in movies and TV are his "sidelines" or hobbies.
Before Martin made it in show business, he tried his hand at boxing, pumping gas, and dealing cards in gambling casinos. Martin was a singer with the Sammy Watkins Orchestra in Cleveland, Ohio, Vogue Room of Hollenden Hotel in the early '30s, getting $25 a week. In 1946, Martin teamed up with Jerry Lewis. They debuted at the 500 Club in Atlantic City and their zany brand of music and comedy catapulted them to national fame.
After 10 years together they went their separate ways with many skeptics thinking Martin was through. His hit record That's Amore had three million sales, and shortly thereafter Martin proved he was an outstanding box office attraction.
Martin had to cut his tenure at the Riviera short and returned to finish it in November of 1969. He was appearing in the movie Airport and an extra scene was added that forced him to fly back to finish the movie.
In January of 1970, Michael T. Burns was Superintendent of Service at the resort. A few years ago Burns was in the world wide competition for Bellman of the Year and dame in third, even though he was not at the convention. He lived in Vegas for the past 18 years and belonged to the Sons of Erin.
In January of 1970, Raymond Lawrence MacCurtin was Executive Chef of the resort. He was born in Leixlip, County Kildare, Ireland on September 6th and was married to Georgia with two children Hugo and Dominique. MacCurtin attended standard Catholic Irish and Christian Brothers Schools and held a diploma award after two years in Chefs College in Ireland. He had several competition awards in London and Dublin. He belonged to the Executive Chefs of Nevada, Academy of Chefs, American Culinary Federation des Amis Des Escoffier and Chefs de Cuisine of California. An idealist and perfectionist in the food line. He concentrated on purchasing, storage, preparation, quality, looks and coloring of the foods he prepared and the end result before the paying customer gets the food has to be just right - that is the way every chef and his brigade should perform and he sees to it that is what happens in his bailiwick wherever he worked.

In 1970, it was noted that Thomas F. Romanello was the Manager of Cafe Noir. Romanello was born on April 29, 1912, in Poughkeepsie, New York where he parents owned an Italian restaurant. While in high school he worked for his parents but after graduation he went to work as an M.C. He then spent 10 years training for restaurant work, first as a Captain at the Roney Plaza in Miami Beach, then head waiter at Gallagher's Steak House and Isles Casino and finally as maitre d' at London Grill in the Hollywood Drake Hotel. He was then manager of the Rocket Room on Wilshire, the Red Lion Inn on Manchester and Maxine's on the Sunset Strip. He also owned the two Cherry Cove Restaurants on Wilshire and Cahuenga Drive. In 1966 he moved to Vegas where he became manager of the Cafe Noir. Romanello and his wife Philomena had one daughter Nina. He belonged to the Italian-American Club, and was head usher at the Guardian Angel Shrine.

On September 20, 1970, the Riviera hosted the Friars' Club 550 a plate roast of comedian Joe E. Lewis, bringing together some of the greatest stars in show business. The host was Dean Martin, and the emcee was George Jessel. Those appearing at this roast was Marty Allen, Jack Benny, George Burns, Vikki Carr, Jimmy Durante, Buddy Hackett, Jack E. Leonard, Tony Martin, "Swifty" Morgan (Damon Runyon's famous Lemon Drop Kid), Jan Murray, Harry Richman, Toots Shor, Phil Silvers, Ed Sullivan, Louis Armstrong, Pearl Baily, Telly Savalas, and John Conte. Other attendees included Nevada Governor Paul Laxalt, Sands Hotel's Jack Entratter, Nate Jacobson, and Caesars/Circus Circus creator, Jay Sarno. The guest list amounted to 1,000 people. SUN columnist Ralph Pearl suggested the tribute and Zoppi helped organize the event.
"After many toasts and jests were over, Lewis was scheduled to deliver a parody of Sinatra's number 'My Way.' But during the evening, he and Dean Martin had consumed a quart of Scotch between them. Lewis collapsed at the mike and was taken to his room. We thought he had died. A doctor was called, and about 30 minutes later, he came to. When Lewis woke up, he looked at the doctor and said 'How about a drink?' The doctor replied, I'm sorry, I don't drink.' Lewis said, 'Not you Doc - me!' Later, Lewis was down at the casino bar as if nothing had happened." - Tony Zoppi

In May of 1970, it was noted that Mitzi Gaynor banished forever the old theatre rule of thumb that three minutes must be allowed for an actor to make a change. She performs hers in 45 seconds. Gaynor also received the "Star Entertainer of The Year" trophy from Governor Laxalt.
On May 20, 1970, London Records hosted an invitation-only party for Englebert Humperdinck after his midnight show.
In 1970, Versailles Room showcased Ed Ames; Burt Bacharach; Elaine Britt; Marty Brill; Brothers James; George Carlin; Jack Cathcart Orchestra; Vikki Carr; Carol Channing & her 10 Stout Hearted Men; Phyllis Diller; Totie Fields; Brother James; George Carl Duo; Vic Damone; John Davidson; Lonnie Donegan; Allan Drake; The Establishment; Totie Fields; Four Fellows; Connie Francis; David Frye; Fred's Wire Band; Musical conductor Jack French; David Frye; Mitzi Gaynor Show produced by Jack Bean/choreographed by Danny Daniels; Shecky Greene; Morty Gunty; Engelbert Humperdinck; Kane Sisters; Rex Kramer's Wire Band; The Little Steps; The Magid Triplets; Guy Marks; Dean Martin; Roger Miller/Jack E. Leonard; Morca & La Conte; Liza Minnelli; Jan Murray; Barbara McNair; Frankie Randall; Joan Rivers; Bobby Rydell; Barbra Streisand; Magid Triplets; and Jack Wakefield. The Maitre d' was Marty Klein. In June of 1970, Mike Douglas bowed out of his appearance at the Riviera for unknown reasons. Liza Minnelli quickly stepped in so the shows wouldn't be cancelled.


The Starlight Theatre showcased Jack Carter; Don Cherry; Shecky Greene; Pat Henry; Brothers James; Fran Jeffries; Sonny King; Jack E. Leonard; Bobbi Martin; Gail Martin; Jan Murray; Barbara McNair; and Frankie Randall.
Dino's Den showcased Elaine Britt; Alice Darr; Maggie Kaye; Jo Kiser; and Simone Roberts.
In October of 1970, Riviera once again became an actress when the Starlight Theatre was used to film Shecky Greene's act for the film The Love Machine.

Also in October of 1970, Liza Minnelli teamed up with Rex Kramer and his Wire Band for their special rendition of Ring Them Bells.
During this year a strike was going on a various resorts. Bob Hope was in the audience at the Roger Miller & Jack E. Leonard shows. During one of these shows Hope hopped on stage and joined the headliners. He stated "I am available as bellhop, cocktail waiter, short order chef or casino dealer. In my tax bracket, I'll do anything to make an extra buck."
On April 17, 1971, Olivia Hussey of Romeo & Juliet fame and Dean Martin's son Dino was married before District Judge Joseph Pavlikowski in the Montmartre Room of the resort. The platform had a white satin ruffle taped around its border. The couple exchanged vows under an archway of white satin bows, baby pink roses and mistletoe, and were able to look at themselves and glimpse the assemblage through a mirror behind the Judge. Both 19 years old, Dino was a pre-med student at UCLA who was due back in California the following day to play in some tennis finals.
Hussey wore a full length, off-white, portrait-necklined gown, with wide set-in waistband. The upper half of the long sleeves were see-thru, joining the opaque material of the gown for gauntlet-type lower sleeves. Both the groom and his father wore gray pin-striped suits. The groom's mother Jean wore a blue satin, long-sleeved shirt, ruffled to the depth of its plunge, with a white crepe skirt, topped with a brown velvet full-length vest coat. Dorothy Lamour's stepson Bill Howard was Best Man and Dino's sister Gina Martin, was the Maid of Honor. Hussey was obviously shy about the battery of flash cameras, refusing to repeat-kiss for them. As one photographer ran out of film, glass in hand, Dean Martin stated "I have to re-load myself." When it was decided enough pictures had been taken, an obviously pressured security guard snarled departing orders to the cameramen. The wedding care came in just a little less than four feet high. Guests included Jill St. John, Sean Connery, Desi Arnaz, and Terry Melcher with Claudia Martin.
In November 1971, Riviera hosted a luncheon honoring Earl Wilson's latest book, The Show Business Nobody Knows. It turned into a mini-roast when Jack E. Leonard took his turn at saluting the author. Other speakers included Mayor Oran Gragson, and Riv Publicity Director Tony Zoppi.
In 1971, Versailles showcased 5th Dimension; Woody Allen; Vikki Carr; Jack Cathcart Orchestra; Suzi Chung; Norm Crosby; Curtis Brothers; John Davidson; Vic Damone; Phyllis Diller/John Davidson; Totie Fields; Phil Foster; David Frost/Melba Moore; Mitzi Gaynor; Georgia Gibbs; Shecky Greene/Barbara McNair; Pat Henry; Engelbert Humperdinck; Frank Jeffries; Arte Johnson; Tommy Leonetti; Lulu; Dean Martin; Gail Martin; Libbi McGuire; Liza Minnelli/Norm Crosby; Melba Moore; Jane Morgan; Jan Murray; Jimmy Randolph; Don Rickles; Ray Stevens; Three Degrees; and Jack Wakefield. The Maitre d' was Marty Klein.
The Starlight Theatre showcased Vic Damone/Allan Drake; Lonnie Donegan; Phil Foster; Georgia Gibbs; Shecky Greene; Janice Harper; Fran Jeffries; Bobbi Martin; Gail Martin; Marilyn Maye; Jan Murray; Barbara McNair; and Barbara Werle.

It was stated that Shecky Green and Vic Damone weren't happy about performing in the Versailles Room. They liked performing at the Starlight Theatre much better.
Dino's Den showcased Suzi Chung; Elaine Britt; Jami Jamison; Libby McGuire; Ernie Stewart; and Judy West.
Four championship tennis courts were added near the pool in 1972, and they were later to be the site of the Dewar's Celebrity-Pro Tennis Tournament, which drew top professional athletes from around the world.
During this time, the Riviera was known for its great walls of glass, and its massive stone entrance which was manned by a courteous staff of doormen. Conference rooms could hold 25 to 2,000 people and were designed with movable partitions and multi-purpose restaurants and lounges.
During 1972, Dean Martin removed himself from ownership of the Riviera. The owners bought back the 10% Martin owned. The rumor was that Kirk Kerkorian offered a premium contract for Martin to perform at his new resort, MGM Grand, which was set for opening in 1973. In March, 1972, Harvey Silbert stated on Martin's leaving "This is the day and age when everyone must do his own thing."
In 1972, the Versailles Room showcased 5th Dimension; Lana Cantrell; Vikki Carr; Jack Cathcart Orchestra; Norm Crosby; Vic Damone; Engelbert; Totie Fields; Shecky Greene; Joel Grey; Lee Hazlewood; Pat Henry; Jo Kiser; Carol Lawrence; Marilyn Michaels; Barbara McNair; Liza Minnelli; Jan Murray; Carroll O'Connor; Dick Palombi Orchestra; Kate Porter; Helen Reddy; Don Rickles; Kenny Rogers & The First Edition; Nancy Sinatra; and Dionne Warwicke/Marty Brill. The Maitre d' was Marty Klein.
Dino's Den showcased Suzii Chung; Jo Kiser; Anne Reed; Ernie Stewart; Debbie Sunshine; and Judy West. Le Bistro showcased Trish Butte; Jami Jamison; Ginney McClure; Kate Porter; and Marsha Witt.
In 1972, Barron Hilton showed interest in buying the Riviera. He passed on the idea when he surveyed the property and saw there was no room for expansion of the property.
In February or March of 1973, Meshulam Riklis, the majority stockholder of American International Travel Services of Boston (AITS) bought the Riviera for $56 million. Speculation went around asking how was Riklis going to finance the resort. AITS was losing money since 1960. In 1972, AITS reported a net loss of $4.11 a share including special charges, and was forced to sell the Hawaiian Regent Hotel which was used for Hawaii package tours. No other hotels were owned by AITS at the time of Riviera's purchase.
During this year Trish Butte, Dick Capri, Vikki Carr, Carole Crawford, Vic Damone, Cass Elliott, Peter Gordeno, Shecky Greene, Engelbert Humperdink, Jo Kiser, Barbara McNair, Marilyn Michaels, Liza Minnelli, Dick Palombi Orchestra, and Don Rickles, were showcased in the Versailles Room. Dino's Den showcased Debby Sunshine and Ernie Stewart. The Le Bistro showcased Dari-Lynn.
In June of 1973, it was reported that Shecky Greene wanted out of his contract. A money settlement owed from 1972 was the big issue, but it was also noted that Caesars Palace wanted Greene to do one show a night. It was also rumored that Don Rickles also wanted out of his contract.
In June 15-17, 1973, Riviera hosted the Celeb Invitational Tennis Tournament with Gary Crosby, Edgar Bergen, Johnny Carson, Paul Anka, and Dinah Shore.
Also in July of 1973, it was publically announced that Dean Martin was formally released from his contract at Riviera so he could sign a contract with the MGM Grand which was still being built.
In October of 1973, Riviera was headed by corporate owners, New York multimillionaire Meshulam Riklis and Isadore Becker. Harold S. Divine was Chairman of the Board, Lee H. Kozol was Secretary. Frank Falba assumed the post of Executive Vice President and Manager of Casino Operations. Lou Miller became Senior Vice President and Tony Zoppi took over as Vice President of Entertainment and Publicity. Dick Chappell, a 24-year Riviera veteran, continued as General Manager.
During this year the Versailles Room showcased 5th Dimension; Dick Capri; Carpenters; Vicki Carr; Pat Cooper; Vic Damone; Engelbert/Dick Capri; Totie Fields; Peter Gordeno; Shecky Greene; Joel Grey; George Kirby; Steve Martin; Marilyn Michaels; Barbara McNair; Liza Minnelli/Liz Torres; Dick Palombi Orchestra; The Promises; Bobby Ramsen; Helen Reddy; Don Rickles; Bobby Ramsen; Helen Reddy; Kenny Rogers & The First Edition; and Skiles & Henderson. The Maitre d' was Marty Klein and Rudy Guerrero.

Dino's Den showcased Jo Kiser; Ernie Stewart; Debbie Sunshine; and Judy West. Le Bistro showcased Trish Butte; Dari-Lynn; and Tina Madsen.
In August of 1973, Le Bistro was listed. It showcased Trish Butte, Carole Crawford, Jo Kiser, and Ernie Stewart.
In 1974, the Versailles Room showcased Burt Bacharach, Vikki Carr, Pat Cooper, Fifth Dimension, Peter Gordeno, Joey Heatherton, Engelbert Humperdinck, Mills Brothers, Liza Minnelli, Palombi Orchestra, Don Rickles, Smothers Brothers, Szonys, Bobbie Van, Dionne Warwicke/The Spinners, and Bill Withers. The Maitre d' was Rudy Guerrero.
On June 7, 1974, the Riviera hosted the Ladies Philoptochos Society of St. John's Greek Orthodox Church first annual scholarship dinner dance.
In 1975, the Riviera added its 17-story Monte Carlo tower at a cost of $20 million. It consisted of 300 rooms, 60 suites, and an elaborate penthouse, giving the resort a total of 1,000 guest rooms.

In May of 1976, A member of the Englebert Humperdinck Fan Club got a thrill of a lifetime when Humperdinck invited her onstage and serenaded her before a standing room only audience.
In 1976, Versailles Room showcased Carpenters/Jimmie Walker; Petula Clark/Joel Grey; Rich Little/Lennon Sister; Liza Minnelli; Tony Orlando & Dawn; Neil Sedaka/Gabriel Kaplan; and Bobby Vinton/Myron Cohen. The Maitre d' was Rudy Guerrero.
In 1977, the Riviera's San Remo tower added 200 rooms to the south side of the resort, as well as the elegant Ristorante Italiano, a 100-seat gourmet Italian restaurant.


During this year Versailles showcased Lisa Minnelli, Tony Orlando & Dawn, Englebert Humperdinck, Olivia-Newton John, Glen Campbell, Debbie Reynolds, Neil Sedaka, Bob Newhart, Bobby Vinton, Rich Little and Bernadette Peters.

The $20.00 dinner show was offering a salad with French Oil and Vinegar or Thousand Islands, and the entrees were Boned Rocky Mountain Trout Saute Amandine with vegetables; Baked Breast of Capon Francaise served with rice and garden vegetable; or Broiled Chopped Sirloin Steak with mushroom sauce and Parisienne Potatoes.

People walking through the lobby did a double take when Bob Hope and Shecky Greene were having a conversation.
In 1979, Versailles Theatre showcased Glen Campbell/Debby Boone; Shirley MacLaine/Rita Moreno; Shirley MacLaine/Fred Travelena; Bob Newhart/Pia Zadora; Tony Orlando/Rita Moreno; Kenny Rogers/Dottie West; Bobby Vinton/David Brenner; and Bobby Vinton/Donna Fargo. Maitre d' was Rudy Guerrero. Dinner show was $18.50, cocktail show was $17.50.

In 1980, Versailles Room showcased Paul Anka, Barry Manilow, Shirley MacLaine/Fred Travalena, Anne Murray/Rodney Dangerfield, Tony Orlando/Debby Boone, Kenny Rogers, Dolly Parton, Neil Sedaka/Bernadette Peters, and Steve & Eydie/Corbett Monica.

In 1981, some of the celebrities showcased in the Versailles Room were Paul Anka (who was making his Riviera debut), Tony Orlando, and Debby Boone. The Maitre d' was Rudy Guerrero. During one of Paul Anka's performances, more than a dozen ringsiders climbed onstage for the finale. Anka decided to create an impromptu chorus line with the zealous fans.


The Dubonnet Lounge showcased Kay Dalton in her Las Vegas debut.
The Delmonico restaurant featured English decor and a huge open broiler. All dinners were a la carte.
In 1982, Riviera once again caught the acting bug and appeared in Nevada Heat. The Versailles Room showcased Larry Gatlin & Gatlin Brothers Band/Dottie West, Shecky Greene, Anne Murray, Tony Orlando/Joan Rivers, Neil Sedaka/Joan Rivers/David Brenner, and Village People. The Maitre d' was Rudy Guerrero.

In 1983, Meshulam Riklis made the Forbes 400 with his 60% of Rapid American Corporation worth $133 million. Riklis was an exchange student (Turkey, through Israel), who became a securities analyst. He took over undervalued companies to finance others; "calls leverage the effective nonuse of cash."
In 1983, the Versailles Room showcased Shecky Greene, and Joan Rivers.

In 1984, Riviera ran into financial trouble and filed Chapter 11 bankruptcy. Arthur Waltzman, a CPA and Riklis associate, was named president in July of 1984, in an effort to get the Riviera back on her feet. Waltzman created a philosophy in which the Riviera catered not only to the high-roller, but also to the middle-class tourist as well. Waltzman, with a background in tourism, knew what the customer wanted. He marketed the Riviera to all people and turned it into a "fun" place to not only gamble in, but to hang out at. With this marketing philosophy, the Riviera jumped out of Chapter 11 in 1985.

In the early '80s Riklis offered $350,000 for Dolly Parton to appear for one week at the resort. After opening night she claimed "Vegas throat" (laryngitis?) and didn't finish out the week. It was not reported what, if anything, Riklis ended up paying her.
In 1984, Versailles Room showcased Solid Gold. The Maitre d' was Rudy Guerrero.

On June 21, 1985, Riviera took at bold step toward providing a new type of showroom entertainment, unveiling "Splash", starring Frank Gorshin in the Versailles Theater, an all-new production so unique that it captivated audiences and garnered an unprecedented number of awards for best production show in Las Vegas. The "aquacade of music and dance" took place in and around a 20,000-gallon aquarium while featuring numerous performers and speciality acts.
Click Here to see pictures of Splash. These pictures were donated by John Neeland of Riviera.

One act in the Splash show was the alligator fighter. Unfortunately, it was quite evident to the audience that the alligator was so drugged that any one of them could go up and do the same thing.
Later in 1985, the Riviera introduced Norbert Aleman's "An Evening at La Cage," in the Mardi Gras Showroom, a Parisian-style revue of female impersonators and cabaret dancers. The star of the show was a 20 year old Frank Marino. Click Here to read about long-time Strip entertainer Frank Marino and see some amazing photographs.
The resort held four tennis courts located behind the hotel, adjacent to the pool area, with a separate entrance. The courts were opened from 6:00am to 10:00pm. The courts could be used by reservation only. It contained a clubhouse as well as a pro shop with rentals. Hotel guests were given priority but the general public was welcome.
The resort also held the Las Vegas Show Stars Hall of Fame in the Superstar Center. This display was of wax figures and bust likenesses of 30 of the more legendary show greats who had appeared over the years in Las Vegas.
The resort also offered Bingo with two $10,000 progressive games. The manager was Jimmy Pappa. The casino held four poker tables with Carol Seybert as Manager.
The Gourmet Buffet was $3.95 for breakfast, $4.95 for lunch, $5.59 for lunch, and $5.95 for the Champagne weekend brunch.
During this time the Delmonico Room offered continental and American cuisine served in a quiet mirrored atmosphere. It was styled with New York ambience with fresh flowers all around. Specialties included rack of lamb, mahi mahi, Chateaubriand, lobster tails and veal Francaise. The prices ranged from $13.75 to $27.00.
On September 21, 1987, the resort installed a basement-style comedy club called The Improv, and Crazy Girls - Fantasie de Paris.
The presentation of four production shows, three continue to this day in new and updated versions, has never been duplicated by a Las Vegas resort. Moreover, the popularity of the productions continue to grow, with audience levels approaching the 10 million mark.
In 1988, the Riviera added the 24-story Monaco Tower costing $28 million and nearly doubling the resort's size to 2,100 rooms.

She also announced the future groundbreaking of a new tower which was to go 43 stories. I have not been able to ascertain why this tower was never built.

Zadora/Riklis
During this year The Versailles Theatre showcased Splash. Also appearing were Liza Minelli and Pia Zadora (Mrs. Meshulam Riklis).
The Mardi Gras Entertainment Center showcased Crazy Girls, An Evening at La Cage, An Evening at the Improv featuring Mark McCullom, Hugh Fink, Randy Lubas, Willie Randolph (thru 7/3), Marty Brill, Tim Rose, Roger Peltz, and Marc Wilmore (7/4-10), Dave Barry Robert Jenkins, Bob Zany/Greg Ray (7/11-17), Greg Tavis, Howard Allen, Johnny Steele, and T.A. Burroughs (7/18-24). The LeBistro Lounge showcased Kentucky Country, Johnson & Jacque, and Stevens & Sachs.
In 1989, The Las Vegas Review Journal named Splash the Best Las Vegas Stage Show.
In 1990, it expanded its casino to 70,000 square feet for a total of nearly 125,000 square feet out to the sidewalk, making it one of the largest casinos in the world offering reel slots and video games, table games, poker, keno, bingo, and a complete race and sports book.
The porte cochere disappeared into an underground garage.

Architect Nikita Zukov incorporated advertising signs and neon into a whip-curve fa�ade clad with refractive mirrored glass.
Frank Sinatra performed twice at the resort in 1990, including New Year's Eve when he played to more than 2,000 people in the Superstar Theatre. Room 2902 of the hotel's Monte Carlo or Monaco Tower was redesigned to Sinatra's specifications so he could enjoy his stay.
During this year Versailles Theatre showcased Paul Anka, Liza Minnelli, Splash 8. Mardi Gras Plaza 2nd floor showcased An Evening at the Improv and Crazy Girls. Mardi Gras Plaza 3rd floor showcased An Evening At La Cage.
In 1991, Sinatra sang to sold-out audiences during a four-day engagement.
In 1992, Hollywood gave Riviera a role in The Runner.
From 1990 to 1992, the Las Vegas Review Journal named Splash as the Best Production Show.
Apparently in the late 1980s or early 1990s, Riviera filed Chapter 11 again.
In 1992, it was reported that Riviera was close to working its way out of the Chapter 11 that it had filed. The second in a decade. Ricky Cheung moved from Bally's to Riviera to become the new Executive Director of Oriental Marketing.
Also in 1992, Peter Todd was named Director of Special Events only a couple of months after joining the casino staff as a host. Todd was best known as the President of Golden Rainbow, the organization providing financial support and housing for persons with AIDS.
In 1993, Lifestyle Magazine, Celebrity Scene News named Splash as Show of the Year.
Also during this year, during the resort's 38th Anniversary Celebration, she returned to the floating craps game in the resort's pool.
In 1993 Riviera was well on her way out of Chapter 11. When the Riviera came out of her troubles, gaming industry watchers were nearly unanimous in their view that the resort would quickly falter again in the face of competitive pressures from the new resorts. That did not happen, and Riviera continued to improve, becoming one of the first hotels to focus on adult-oriented marketing at a time when it appeared that family entertainment was to be the wave of the future.
Also during this year, Shellee Renee of Crazy Girls appeared on Family Feud and Montel Williams show.
In 1993, the Versailles Theatre showcased Jeff Kutash's Splash, the Mardi Gras Plaza showcased An Evening at La Cage starring Frank Marino, and Crazy Girls - Sensuous Passion & Pudgy!, and An Evening At the Improve which was produced by Budd Friedman and Mark Lonow, starring Kip Adotta, Steve White, Richard Carter, Joan Fagan, Rhonda Shear, Bobby Kelton, Barry Marder, and Barry Friedman.
In 1994, Riviera's hit Splash closed down to undergo a complete renovation. The show reopened on June 17, 1995, as Jeff Kutash's Splash II including Wally Eastwood, and The Dragon Masters. Las Vegas Magazine named Splash II show of the year for 1994 and 1995.

This version of Splash cost $5 million ($1 million in showroom renovations alone). This particular version offered raincoats to people in certain select seats. A totally new production, for which the showroom had been revamped to look and feel like an actual submarine (much of it actually salvaged from scuttled subs at a shipyard), there were just a few reminders of the original Splash, such as a huge water tank on stage which held 20,000 gallons of water.
There were more than 100 fountains, screens and waterfalls that used the latest water techniques, displayed between the stage and a 100 foot U-shaped bridge that enclosed 100 interactive seats equipped with individual sound and laser technology. More than five miles of electrical wiring got the water working, and the whole stage had a subfloor of pipes and water tubes. A 15' x 35' ice rink was built into the center of the stage; therefore the whole show was sitting on top of an ice rink. The ice was able to handle the movements of the performers and weight of the scenery, including the 4-1/2 ton "Globe of Death" used in the motorcycle segment, via special ice covers, not even an inch thick, that were Teflon-coated so it didn't stick to the ice.
More than $10,000 a week was spent in smoke and pyrotechnic effects, many previously not used in Las Vegas before. The show also used a double-laser front and rear system, that projected all over the stage. There were 50 people in the cast and over $800,000 was spent in costumes. It took one year to build the show.
There was a motorcycle segment in which four riders traveled in excess of 40mph in a globe 14-1/2 feet in diameter - all at the same time. There was a bird act in which one of the birds was 24 years old. Lead dancer and singer was Delia Sheppard who starred as Sly Stallone's girlfriend in Rocky V. Lead singer Joe Esposito was a three-time Grammy Award nominee and sang backup for Donna Summer. Lead dancer Oliver Crumes III performed with Madonna on her "Blonde Ambition" tour and was featured in her movie Truth or Dare. The theme song for the show was written by Jeff Silbar, who wrote Wind Beneath My Wings.
In 1995, Riviera celebrated the 10th anniversary of An Evening At La Cage.
Also during this year, Riviera refurbished its showroom and a new show Las Vegas' Original Comedy Showcase debuted. Comedians were joined by other acts including ventriloquists, hypnotists, and magicians.
In 1995, Riviera was quite the actress appearing in Beyond Desire, The Watcher, and Showgirls.

During this year Versailles Theater showcased Splash II. The Mardi Gras Plaza showcased An Evening At La Cage, Bottoms Up, Bottoms Up II, Crazy Girls: Sensuality, Passion & Pudgy, Jeff Dunham/Sue Murphy. The Grand Ballroom showcased Disco Party with Sister Sledge/Evelyn Champagne King. The Le Bistro Lounge showcased Jazz on the Strip.
The new year was brought in with Peabo Bryson/The Spinners. The cost was $180.55 plus taxes and gratuity, which included a gourmet dinner, drinks, party favors, and a super $95 per night room rate (three nights minimum).
In 1996, Riviera appeared in The Corporation.
Also during this year Crazy Girls came under fire by city officials for their slightly risque billboards. The case was tried in the media and ended on a note of "Crazy Girls beat City Hall." But in case the Butts case was a lost cause, then Plan B included the famous life-cast bronze statute in front of the resort. (I've been told that in 2001, the billboards can be viewed at the Spaghetti Bowl and on Paradise.)
Riviera had a star in her background, light technician, Rick Friedman of the Crazy Girls show had singing talents that were placed on display each week as he performed on ABC's The World's Funniest Home Videos. Friedman sang the show's introduction, the songs between segments and the finale. He stated it all began when he did some small parts for the show.
"I sang a special Christmas song for the show's producer, who liked the energy of Las Vegas singers. We all went to Los Angeles for singing sessions and then we did the real thing. I now have screen credits at the end of each show." - Rick Friedman
During this year, Riviera lost one of its family. Butch Laswell was a stuntman in the Globe of Death act in Splash II. In 1992, Laswell had set his own world altitude record for a motorcycle jump of 41 feet. He now wanted to set a new record of 51 feet, jumping his motorcycle over the newly-erected pedestrian bridge that connected the Oasis Hotel Casino in Mesquite with a parking lot across the street. On Sunday, March 10, 1996, at approximately 3:40pm, Laswell did set a new altitude record of 51 feet. He just didn't complete the landing as required. He was pronounced dead 40 minutes after crashing to the pavement.
Marvin Nathan who played the queen-sized Cher in La Cage appeared on the Sally Jessy Raphael Show marking the 100th time a member of La Cage cast appeared on a national TV talk show. Frank Marino lead the group with 44 talk show appearances. They had so far appeared on Joan Rivers, Vicki, Montel Williams, Maury Povich, Ricki Lake, Leeza, Jay Leno, and Jenny Jones.
In June of 1996 it was announced that Riviera was listed on the American Stock Exchange (RIV). Net income was increased by 30%, to $2.47 million. Earnings per share improved from 40 to 49 cents compared to the first three months of 1995.
Also during this year The Renaissance Men, a group of male models who primarily posed for the covers of romance novels went to see the Crazy Girls show. These seven men had been photographed for more than 600 romance novel covers and were in Vegas to create a calendar and promote themselves.

In 1996, Versailles Theatre showcased Jeff Kutash's Splash II: The Voyage of a Lifetime.
Mardi Gras Plaza showcased Crazy Girls: Sensuality, Passion, and Pudgy!, An Evening At La Cage, and Bottoms Up. The Le Bistro Lounge showcased Jazz on the Strip every Monday. Top of the Riv showcased Paul Shore's Coconut Time Tour, and The Treniers/Susan McDonald. The Grand Ballroom showcased Drew Carey, and Tammy Wynette/Ricky Van Shelton. Also showcased were Beach Boys, Celebrity Soap Stars in Fantasy Night, and Billy Ray Cyrus. Comedy Club showcased Jackie The Joke Man Martling.

The Treniers helped open the resort in 1955. Formed by leader Claude Trenier and his late brother Cliff, the group featured brother Buddy on vocals, nephew Skip on vocals and dance, and a swinging group of instrumentalists led by musical director Don Hill, who played the horns and arranged their compositions.
Splash II changed ownership and in 1997, it returned to its original name, Splash.
In 1997, businessman Allen Paulson agreed to acquire the Riviera for $75 million in cash and assume $175 million in debt. In 1998, Paulson backed out of the agreement.
Also in 1997, the acting bug really struck Riviera and she appeared in Austin Powers: International Man of Mystery, Sexual Roulette, Girls' Night Out, Vegas Vacation, and then she played the role as the Tangiers Hotel in the movie Casino. The movie was in fact about the Stardust but the Stardust didn't want anything to do with the movie so Tangiers was made up and Riviera took the starring role. (The Tangiers sign was actually the Landmark's).
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Click Here for more pictures from the filming of Casino. Included in these pictures are Don Rickles, Martin Scorese, Sharon Stone, Robert DeNiro, and Joe Pesci. (Donated by Riviera)
On May 10, 1997, Riviera revealed the largest lifecast bronze statue in the world of Crazy Girls to celebrate the 10th Anniversary of the show. The sculpture is six feet high, 11 feet long, and weighs 1,540 pounds. This sculpture was created by Michael Conine. If you would like to see how this sculpture was created, please visit Michael Conine's site. This site is very interesting and gives you the "skinny" on the sculpture.

In mid-1997, singer Tom Jones, who was playing at the MGM Grand decided to see Crazy Girls when he heard that his 1989 hit song Kiss was in the show, and he wanted to see the sexy rendition for himself. Unfortunately, traffic was so bad that he walked in 10 minutes after the show started and the Kiss number was over.
"I specifically came for one song, but if those girls do it with the same sensuality as the rest of the show, I wouldn't be disappointed." - Tom Jones
In 1997, Versailles Theater showcased Splash II, then Splash. Mardi Gras Plaza showcased An Evening At La Cage, Bottoms Up, and Crazy Girls. Grand Ballroom Showcased Air Supply, Denis Leary, Pauly Shore, and Bobby Vinton. Top of the Riv Ballroom showcased Paul Rodriguez.
In 1998, Riviera appeared in Fear and Loathing in Las Vegas. Riviera's interior and exterior shots replaced the old Mint Hotel (now part of the Horseshoe).
In 1998, the Crazy Girls bronze statue won the best for public art and the best photo opportunity in the RJ Best and Worst Contest.
During this year Sam Melchionne and Connie Francis met at the resort. They both shared the same accordion teacher in Newark, New Jersey. Scan donated by Sam Melchionne.
In early 1998, both Riviera and Stratosphere had guest shots on the Chicago Hope TV show. On hand for filming was Mark Harmon, Adam Arkin, Rocky Carroll, and Hector Alizondo.
Also in early 1998, Frank Marino hosted PETA's annual fundraiser in New York. Marino agreed to do a $10,000 photo shoot with renowned Los Angeles photographer Albert Sanchez for advertising and publicity campaigns to aid their cause of animal rights. Marino, an animal lover, also agreed to use fake furs in La Cage.
Riviera announced that La Cage mannequins of Carol Collier as Whoopi Goldberg, Marino as Joan Rivers, Chad Michaels as Cher, and Jason Malone as Bette Midler will be encased in the glass case in front of the resort. Joan Rivers will be a permanent mannequin, others will alternate throughout the year. This case was originally use for the promotional "catch the money" as it blew around.


In 1998, Riviera reported that $20 million will be spent to build a second convention and entertainment center which would boost the convention space to 181,000 square feet. This $20 million parallels an on-going $50 million refurbishment of the Riv's 2,071 rooms and suites.
". . . just the start of a program to push the Riviera into the 21st Century while keeping its old Las Vegas Appeal." - William Westerman, Riv President
On May 15 1998, Frank Sinatra died. Riviera was the site of Sinatra's last permanent engagement in Vegas. The resort decided to honor the Chairman of the Board.
"The Riviera and its management are deeply saddened by the passing of Frances Albert Sinatra. He was truly a legend in the world of entertainment. Whenever he performed at the Riviera, his presence alone electrified the staff, the management and the thousands of fans he entertained." - George Starensini, Riviera Director of Advertising and Public Relations
The Riviera dedicated the suite Sinatra used when he performed at the resort. The dedication of the suite included an engraved plaque on the door and a 16x20 inch framed photograph of Sinatra inside the two-bedroom penthouse. It is Room 2902 in the Monte Carlo or Monaco Tower.
"Frank slept in one and Barbara slept in the other. When Frank performed here, he always wanted a bottle of Jack and colored lifesavers in his suite. The picture and plaque are in place and the suite is used for high-rollers." - Riviera source, 2001
The Riviera was the first Strip resort to have a fast-food restaurant on its premises with the opening of Burger King.
From 1995 through 1998, Las Vegas Entertainment Today Magazine named Splash as Best Production Show.
In 1998, Splash Theatre showcased Splash. The Mardi Gras Plaza showcased An Evening At La Cage, and Crazy Girls. The Top of the Riv showcased David Brenner, Maynard Ferguson, and Paul Rodriguez. The La Cage Theatre showcased Count Basie Orchestra. The Grand Ballroom showcased Air Supply.
In 1999 Riviera appeared in the movie Go.
Out of the three resorts built in April/May 1955, the Riviera is not only the sole survivor but is also thriving. As of June of 1999, and under Chairman and Chief Executive Officer William Westerman's watchful eye, the Riviera had a total of 2,075 total rooms, including 78 suites, 78 petite suites and 44 rooms specially equipped to accommodate wheelchair patrons. In addition, each tower contained two floors with non-smoking rooms.
The sole survivor catered to all tastes and walks of life. Its restaurants included Rik's Shaw, Ristorante Italiano, Mediterranean styled Kristofer's Steakhouse for steaks, seafood, and "blackboard specials", Kady's Coffee Shop which was opened 24 hours, World's Fare Buffet with a Saturday and Sunday champagne brunch, and Mardi Gras Food Court which contained Burger King, Cheese Steaks Etc., Jade Dragon, Panda Express, Pizza Hut, and Rikkson Cafe. It also had an Olympic-sized swimming pool with a pool deck lounge and courtyard, two lighted tennis courts, men's and women's health spas and exercise rooms, and a video arcade featuring high-tech video games, pinball machines, skeet ball, an electronic shooting gallery, a 3-D hologram game and much more.
The Riviera was also one of the forefathers of the "all in one-stop resort", updating its shops to include Addi Gallery, Amazing Pictures, Chocolate Heaven, Crystal Rose, Doren Gifts, D&D;, Florea Letter Art, Harris Collectibles, Kid's Inc., Las Vegas Leisure Magnet Shop, Las Vegas Glitz, Marshall Rousso, The Magic Shop, Nevada Wine Company, Norm Kaplan Shoes, Pearl Factory, Splash Co. Store, Sunglass Hut, Thunderbird Jewels and Toni's Cats. Also included is Allstate Car Rental, American West Airlines, Business Center, GoodFellas Shoeshine, Wedding Chapel and other amenities.
In June of 1999, Riviera held a benefit for the wife of comedian Ron Shock. Suffering strokes and brain damage from a single car auto accident, Ellen's medical bills were mounting teetering them on bankruptcy. Proceeds went to the family to assist her long road to recovery. At the benefit, audiences were inspired, surprised and delighted by the talents of Lance Burton, Paige O'Hara, Penn & Teller, Bobcat Goldthwait, Frank Marino, John Ratzenberger, Kip Addotta, and a host of other comedians and singers, while at the same time helping a worthy cause.
Since Splash open on June 21, 1985, it has won 11 Show of Year awards. The Riviera spent $1.2 million to renovate the show to have its debut on December 25, 1999. Rehearsals were under the direction of choreographer Nick Navarro. Laser Fantasy International upgraded the show's laser system. During this time it had completed phase one installation of the latest in laser technology, two new Spectra Physics 171 lasers, one argon and one krypton, as well as the best available in imaging software. Also installed were two new 10'x7.5' projection screens on either side of the stage. Two more "living screens" dropped down within the sets on stage. New sets were under construction at various locations, one of which is The Effects Network (TEN).
On November 14, 1999, at 12:00pm, a crane arrived to fly out the 3,000 pound acrylic face of the aquarium along with its massive steel base and the water-effects tank.
In November of 1999, Las Vegas advertising agency Shonkwiler/Marcus Advertising designed and created a new logo for the show. Their full-service creative department was working on a unified creative campaign for the all new Splash.
Riviera commissioned world-renowned New York fashion designer Stephen Yearick created new costumes of the production's showgirls. With 20 years of designing for entertainers, brides, debutantes, television and beauty pageants (including 22 of the last 27 Miss America's gowns), Yearick's creations were seen throughout the show.

From November 10th through December 25, 1999, Splash was closed to undergo the remainder of its alterations.
During 1999, Riviera presented a rare opportunity to win special hand-painted $10 tokens created and issued by Osborn Coinage, minted exclusively for the resort at their Millennium Countdown machines. These machines were located adjacent to the Splash Showroom. Every time a person won a payout of 60 coins or higher with maximum coins played, they got to choose one of the four specially designed collector's items.
"No Nevada casino has ever issued a hand-painted token. This series is truly unique and once they are all gone, that's it. They are only available at the Riviera's Millennium Countdown machines." - Art Olita, Osborn Coinage coin expert
On October 9, 1999, Riviera, Blue Neon Productions and the Las Vegas Bugle presented "Out-Under the Stars" in the Mardi Gras Outdoor Pavilion as part of National Coming Out Day, 1999.
Karen Raider, Andrea Guevara and Heidi Deering of Crazy Girls played angels in a TV series based in Las Vegas called "The Strip". The show premiered on October 12, 1999, on UPN from 9:00-10:00pm. The show was about two former Las Vegas cops who sign on as a security team for a wealthy casino owner. The show starred Sean Patrick Flanery, Guy Torry, and Joe Viterelli. Raider, Guevara and Deering had been invited to appear in future episodes.
On October 14, 1999, Riviera Holdings Corporation settled the lawsuit with Allen Paulson for $9.4 million. The settlement did not settle the litigation against Morgens Waterfall Vintiadis & Co. Inc., Keyport Life Insurance Co. and Sun America Life Insurance Co. These companies held about 57% of Riviera's stock, and were co-defendants in the Paulson lawsuit.
Producer/director and former child star Peter Billingsley (The Christmas Story) brought his "The X Show" to the Riviera in November, 1999. The X Show was primarily a "man's point of view" program giving people a chance to sound off about anything. Interviewed at the Riviera were cocktail waitresses Tanio Lucero, Sharon Walker, Kathy Medina and Charleen Novit. They were interviewed about their views on being a cocktail waitress in Las Vegas. Questions ranged from "Who are the some of the biggest and cheapest tippers you've ever waited on?" to "If you could own and control any themed casino built to your specifications, what theme would it be?"
HBO's Taxicab Confessions 6 aired on November 27, 1999, interviewing some of the Crazy Girls. These ladies were chosen because of their talent and representation of Las Vegas nightlife on The Strip.
An Evening at La Cage received a face lift for 2000.
Click Here to see parts of the 2000 program of An Evening of La Cage. This will be updated with bios as I received them. Parts of this program were reproduced with full permission of Frank Marino.
"Cher took one of us on tour once. So did Reba McIntire." - Frank Marino


Riviera completed their "skyboxes". The boxes are 12 rooms located above the Royale Pavilion. These boxes are available for special concerts, including Super Bowl, and various other convention bookings. The boxes come with a private bartender, servers, and network feeds on two televisions.
Ranging from 600 square feet to 1,024 square feet, skyboxes can be combined to accommodate larger gatherings. These Skyboxes have been rented for seminars, sales meeting and birthday parties.
Riviera decided to put the Crazy Girls on $5 casino chips honoring the sixth longest running show in Las Vegas.
For the collector or Riviera fan that can't go to the resort as often as they would like, Riviera has made it easy and compiled a mail order gift shop catalogue for people to shop at home.

This catalogue is convenient for those people who want to see the items up close instead of on their on-line gift shop. Some of the items are cups, pocket knives, key chains, t-shirts, shirts, shot glasses, caps, mouse pads, glassware, watches, magnets, belt buckles and much more. If you want the Riviera to send you a catalogue just call toll free 1-877-535-5335.
For the chip collectors, the Riviera has put a special section on their website to show off some of their collector's chips.

In December of 1999, a La Cage company played in London. Pictured are Gary Dee as Joan Rivers, the real Joan Collins who dropped by, and Jimmy Emerson as Roseanne.
On December 14, 1999, Riviera's Grant Ferreira received the 1999 Ambassador of Courtesy Award. Excellent customer service skills are recognized by the Las Vegas Chamber of Commerce and the Las Vegas Convention and Visitor's Authority Ambassadors of Courtesy program. Presented four times a year to those resort industry individuals deserving of recognition, employees are nominated by either a customer or a supervisor to be honored as an Ambassador. Not only was Ferreira in touch with the public on a daily basis, he travels extensively dealing with travel agents and other leaders in the tourist industry.
"I love working at the Riviera. I love my job. Spreading good will and seeing all the repeat business is important to me." - Grant Ferreira
In keeping with the holiday giving season, Riviera hosted Doo Whop Ditty, A Street Corner Christmas in their Royale Pavilion December 15 through 19, 1999. This play, written by actor David Gleason, centered around four street corner singers trying to get their big break in Las Vegas while discovering the true meaning of Christmas. This was a fund raiser for the MASH Village (Mobile Assistance and Shelter for the Homeless). Donation tickets were $15.00 plus taxes and fees.
On December 22, 1999, Riviera hosted "The Colors of Christmas" starring Peabo Bryson, James Ingram, Dionne Warwick and Deniece Williams in the Riviera Royale Pavilion.
As with most of the resorts on the Strip, the Riviera has a website which states the standard information. Riviera has taken another step in utilizing their website with their on-line gift shop and slot club inquiry page. People can purchase items ranging from Crazy Girls T-shirts and mouse pads to key chains. Slot members can check their point balances as well.
November, 1999 - Of course I hate recommending anything without trying it out so I logged on to their gift shop and took a look. Pretty cool stuff this lady is selling. I chose a mouse pad with the Riviera on the front. Delivery was quick and the pad was securely packaged. High quality. My mouse sailed over it and it isn't getting bugged down by those little threads that the cheaper mousepads have. I was so impressed I had to order one for work which arrived just as quickly. Definitely A+ buying experience!
In 1999, Splash Theater showcased Splash. Mardi Gras Plaza showcased An Evening At La Cage, and Crazy Girls. LeBistro Lounge showcased A Tribute To Elvis, All American Solid Gold Rock & Roll Show, and Rich Little.
For New Years Eve Frankie Avalon, the Tokens and the Shangri-Las appeared at the Royale Pavilion. Tickets were $300 including an open bar, hors d'oeuvres and party favors. New Year's Dance Party started at 10:00pm in the Grande Ballroom. The admission was $100 including an open bar, hors d'oeuvres and party favors. Comedy with a View starring Dom Irrera started at 10:30pm. Tickets were $150 which included unlimited drinks, hors d'oeuvres, and party favors. In addition, the new Splash presented a special 10:30pm topless performance. The $125 price of admission included all applicable taxes, gratuity and fees; two drinks or a split of champagne; party favors and a special gift. Not forgetting families that visited during the holidays, there was two special 7:30pm covered performances, Sunday, December 26, 1999, and on Sunday, January 2, 2000. Children had to be at least five years of age for admission to the covered shows.
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