Movie magnate Al Gottesman, along with two men from Las Vegas, purchased a horse ranch property from an estate for $58,000. Gottesman was to receive 50% of the profits from an immediate resale of the land, hotel and nine points of the casino take. Of that amount, $20,000 was for the initial escrow and an additional $38,000 to purchase the property. This payment was one-tenth of the full price of the $380,000 for the land. Gottesman then added another $16,000 for the preliminary plans for which he was to receive a refund. It turned out that these two gentlemen also secured an agreement from an investment group from Rhode Island to sublease the hotel in the event it was built. The middlemen got lost in the shuffle and Gottesman, Joe Sullivan of the Rhode Island Group, and Bob Rice, a Beverly Hills costume jeweler, became owners of the property. A total amount of $2 million was now invested into the property before building even began.
In March of 1955, the Nevada Tax Commission deferred the license upon further investigation of Benjamin Lassof - 9%, Jason Tarsey - 6-1/2%, and Alexander Barad - 3%. Other interests were asked some time ago and had been reported to the Commission following investigation by agents for the NTC. It was also rumored that the Syndicate's Rhode Island boss, Raymond Patriarca, but I can't locate any facts to substantiate this rumor.
Publicity
With the additional financial assistance of the Teamsters Pension Fund, the 85 acre, $3.5 million, 200 room Dunes opened on May 23, 1955. Hollywood musical star Vera-Ellen provided opening night entertainment with a show billed as the Magic Carpet Review.
The Dunes opened within a month of the Riviera and Royal Nevada. Unlike the Riviera, the Dunes as well as the Royal Nevada, were in the low rise motel tradition. With the slogan "The Miracle in the Desert" the Dunes' theme was Arabian. The Dunes had a porte cochere both modern and normadic, with sloping stucco walls that echoed desert tents. On top of its roof stood a 35 foot tall fiberglass sultan with a billowing cape and plumed turban created by Young Electric Sign Company.
The Dunes stood on 3650 Las Vegas Boulevard South, cater corner to the Flamingo and was the hotel farthest south on the Strip and was surrounded by palm trees. Martin Black was chosen as Publicist and Bunny Sloss was Social Director.
Dick Haymes
"Modern in form, with cool, clean lines, Las Vegas' newest luxury hotel, the Dunes, has employed some of America's leading designers to transform its interior into a 20th Century version of the legendary Baghdad of the Arabian Nights, and the atmosphere of the Thousand and One Nights, with its lush and lovely fairy tale quality, has been recreated at the Dunes.The Dunes is designed to grow. Located on an 85-acre site, it fronts for almost a quarter of a mile on Highway 91. Its main buildings center on a giant patio 86,000 square feet in area. The Dunes opens with 200 rooms, but plans are under way to turn it into a virtual resort city in itself, incorporating an elaborate, self-contained shopping center and several dozen private estates.
In entertainment the Dunes strikes out in a bold new direction. The Dunes is bringing Broadway to Las Vegas in a lavish, high, wide and handsome manner that signals a complete departure from night club tradition.
The magnificent Arabian Room at the Dunes is the only restaurant in America which is fully dimensioned, carefully and expensively designed Broadway theater. On its 65x35 foot stage, the dimensions of which compare favorably with those of the Broadway showcases, and whose staging, lighting and other technical features and facilities are so new in design that few American theaters can claim them, the Dunes presents musical productions which will be the last word in color and spectacle, and which for finesse, verve, style and humor are in the authentic Ziegfeld tradition.
The Magic Carpet extravaganzas at the Dunes are written, designed, scored and choreographed as a completely original, completely unified show under the direction of Robert Nesbitt, Europe's leading producer of musical revues.
The Arabian Room's Magic Carpet revues features a cast of 50, including 30 showgirls and dancers.
Nesbitt utilizes such spectacular physical features as a double revolving stage and a "floating" stage, and a remote control lighting system, incorporating the famous Eisenhower lighting console, to achieve effects now possible at the Radio City Music Hall and in the major TV broadcasting centers.
The giant V-shaped swimming pool at the Dunes is the largest in America. Its design is dramatic and unusual. In reality it is a double sized Olympic pool. It is 90 feet at its maximum width and each prong of the V is 90 feet long. A fountain surmounted by three sculptured sea horses, rises from the center of the pool. Another feature of the Dunes, coordinating with the swimming pool, is a lagoon 150 feet in length and 30 feet wide, which forms the shaft of an immense arrow, of which the swimming pool is the massive head. This lagoon - or reflection pool- is planted with white lilies and contains two illuminated fountains and islands planted with weeping willow. During the summer months the pool can be frozen for ice skating and figure skating exhibitions.
Las Vegas Magazine, June 1955One of the great electrical displays of all time has been created to advertise the Dunes. The sign appears atop the facade of the hotel. A scene out of the Arabian Nights dazzles the eye in the person of a dashing, handsome sheik of old Baghdad, a sculptured, vividly colored figure who stands 30 feet high from plume tip to toe, white teeth flashing, the diamond in his turban (in reality a gem-cut overside automobile headlight) speaking brilliant. He stands amid rolling sand dunes, arms akimbo, his midnight-blue cape falling gracefully from his shoulders. In the distance, half-hidden among the rolling dunes, the domes and minarets of two fabled cities of the Thousand and One Nights are seen." - Las Vegas Magazine, June 1955
After the opening of the Dunes on May 23rd, Frank Sinatra bundled a crowd of celebrities off to the Moulin Rouge. In the party were Billy Eclstome. Mitzi Gaynor and Hedda Hopper.
Armor Laboratories, Inc. took out a full page ad welcoming the Strip's newest resort.
Attending the opening was Mrs. Joe Sullivan, Caesar Romero, and Harry Ritz. Lori Nelson and Tab Hunter flew out from Hollywood to attend the opening.
By July of 1955, it was determined that the entertainment at the resort needed a lift. Dunes asked Sahara publicist Stan Irwin to temporarily go back to his entertainment roots during his Club Bingo days, and book at the resort which he agreed to do. As was when he appeared at Club Bingo, Irwin was a hit with patrons and locals alike. Even though Wally Cox (Mr. Peepers/voice of cartoon's Underdog) bombed when he appeared at the resort, he complied with his contract obligations showing up every night, even though the spotlight wasn't on him.
The resort struggled. Sands visionary Jake Freedman bought Gotteman's interest Dunes in the attempt to make it an economical success utilizing the talents of the Jack Entratter. A surprise guest appearance was made by Frank Sinatra dressed as a sultan. Entratter who brought top names to the Sands attempted to do the same with the Dunes by bringing in Maurice Chevalier, Page & Bray, Cab Calloway, and Sophie Tucker.
Freedman/Sinatra/Entratter
1st 2 pics donated by Jeff Cross
Of course everyone was doing double duty such as Bob Gilbert and Renee Stewart who handled the choreography chroes at both the Sands and Dunes.
The joke of the day was that since Freedman called the Sands "Tiffany of Las Vegas" was he going to call the Dunes "Cartier of Las Vegas."
Also in July, Dunes Maitre d' Morton "Mr. Martini" Simmons passed away.
In August of 1955, Jimmy Durante was in the audience laughing at the antics of Mickey Rooney and Joey Foreman. He finally joined the pair for some hilarious spontaneous comedy.;
In September of 1955, the Dunes Fashion Show was one to be remembered by all. Sam Levene apepared, impeccably garbed in an outfit by Knickerbocker, Ltd., of the Royal Nevada Hotel. The commentator asked if the audience admired his raiments. As each item was designated, Sam removed it and tossed it to the audience. When he was tripped to his shorts, even though were loudly as, "beautiful". Sam Unabashedly doffed those to reveal a bikini underneath.
Also in September of 1955, Dave Barry celebrated his Birthday at the resort.
In October of 1955, Dunes installed a steam table, offering piping hot sandwiches of the variety familiar to New Yorkers.
In November of 1955, Dunes VIP Bob Rice was walking around with his arm in a sling. His arm was badly bruised and discolored as a result of a bathrub fall.
In December 1955, the following individuals were connected with the resort: Jake Freedman - Owner; Charlie Turner/Bob Rice/Chuck Bennett/CurleyThornton/Al Blake/Harry Krasnow/Cleo Simons/Charlie Glick/Al Busch/Joe Phelan/Pat Collins/Morris Horowitz/Danny Cochrane/Eddie Burke; Boxmen Ted Gagliano/Irvin Levine/Maurice Bailus/ Fred Ayoub/ Frank Mariotte/Al Bailus/Duke Sarno/Junior Goodiel; Cashiers - Helen Donovan/Bobby Brown/Del Adams/H.Judd Hughes/Warren Cheney/Marcella Hodsdon/Wanitta Sharp; Maitre d' Emilio Muscelli; Marcel Orlandie - Head Waiter; Captains - Chappuis Pierrg/Mike Pisanello/Larry Lapenta/Richard Hart/Frank Constanten/Charles Gross; Reservation - Thelma Lewis.
It was noted that that the showgirls came from six different states and Canada.
In 1955, Dunes showcased Maurice Chevalier; Harem girls; Louis Jordan; Robert Merrill; Page & Bray; and Mickey Rooney/Joey Foreman. Jaye Rubanoff was the Musical Director.
During this year Lionel Hampton decided to visit the Roulette table.
The Hotel Manager was Larry Lorimer. He had a reputation for urbanity, and friendliness. He formerly served as manager at the Flamingo, and assistant at the New Frontier.
Even with the assistance of the management of the Sands, the casino lost money and closed after one year. Jake Gottlieb bought the property and hired Major Auterburn Riddle, an Indiana trucking magnate to turn the Dunes around. Riddle's formula for solvency? Stripping on the Strip.
"At that time, the Dunes owners were Sid Wyman, Charlie (Kewpie) Rich, Dave (Butch) Goldstein, Major Riddle, Bob Rice, Howie Engel, and a few others who didn't appear on the books. I guess Major, Sid, and Charlie were the big owners. Wyman and Rich were both from Saint Louis. Wyman had a combination candy store, cigar stand, news stand and bookie joint in midtown Saint Louis. (It was located on Delmar Avenue).
Major Riddle was probably the world's worst poker player. He was a target for about every well-heeled poker junkie. Nobody ever cheated Major.....Anyone was a better player." - Mike Christ, July 2002
On June 6, 1956, the Dunes had a grand re-opening with Messrs. Miller, Riddle and Rice extending invitations to just about everyone in Clark Country. A total of 6,700 people appeared for the re-opening. The resort offered dancing and a free buffet. The food was so good that the resort offered another free buffet on June 14th.
In 1956, Dunes' Arabian Room showcased Larry Steele's Smart Affairs of 1957, starring Rose Hardaway, Miss Flash Gordon, Sir Lionel Beckels, Fouchee Dancers, Willie Lewis, The Wanderers, Leonard Brothers, and the Beige Beauts, with music being provided by Hoyt Henry and His Orchestra. There was no charge for this show. The Sinbad Lounge showcased Johnny Olenn and his Rollin' Rockers, 3 Sharps and a Flat, The Daryl Harpa Show, Bobby Lucas who played at the re-opening, The Wick Wacks, Tony Foster, Dick Corvese Trio, and Guy Scalise Quartet.
Riddle booked "Minskys Follies" series, the first bare bosom stage show to appear in Nevada. The first of the "Minskys Follies" series debuted on January 10, 1957, with Minsky Goes to Paris. While there was an initial uproar in the State Legislature, the show was a big hit and enjoyed a four and one-half year run of three presentations a night. The show set a record for attendance in a single week at 16,000. With bump and grinds in the showroom, gamblers were more than happy to drop money at the crap tables.
In June of 1957, Dunes showcased The Larry Steele Show "Smart Affairs of 1958", w/Johnny "Calhoun" Lee/Maurice Rocco/Mauri Leighton/Sir Lionel Beckels/The Hines Kids/The Fouchee Dancers/Jimmy Fields/The Beige Beauts/The Modern Harlen Girls/Garwood Van & His Orchestra.
In June 30, 1957, Emily Warren was the assistant wardrobe mistress. Her husband, Jockey Warren of the Hotel El Cortez, surprised her with a 1957 Pontiac for their 40th wedding anniversary.
In July of 1957, it was noted that Dunes gaming teach Sam Landy was becoming quite a lecturer. He was booked through October speaking before various organizations on the art of gaming. Landy was also a technical advisor for many movies including Clark Gable's Anyone Can Play. Clark portrayed a dealer after getting the proper instructions from Landy.
In August of 1957, Dunes showcased the Pajama Game starring Larry Douglas; and in December, Holiday for "G" Strings produced by Harold Minsky featuring Carrie Finnell/Rita Grable/Valerie ValJan/Sheila Ryan/The Elegantes/Harbers & Dale/The Ramses/Gautilier's Steeplechase/Tommy "Moe" Raft/Dick Dana/Murray Brisco; Garwood Van & His Orchestra; then Minsky Follies of 1958 starring Tempest Storm/Stunning Smith/The Piero Brothers/Los Gatos Trio/Carma & Yaky/Garwood Van & his Orchestra. Also showcased were Barbara Bostick/Fred Irving Lewis; Ruth Gillette/Owen Martin; Betty O'Neill; and Buster West.
The Sinbad Lounge showcased Duchess-Dukes of Dixieland; Debbie Hayes & Her Six Madmen; Jackie & Roy; Jimmy Jett Quintet/Sherry Martin; Jodimars; Ann Mason; Penthouse Four; Tommy Sandi Trio; and Hawaiian Glamorettes.
In April of 1958, it was noted that Jerry Riley, Bix six dealer at the resort could trace his ancestry to that great Irish King of the 11th Century, Terrence Phaleas. His Majesty was renowned as a gerat poet and lover, but Riley insisted he has only inherited the King's love of the written verse.
During this time period a brochure stated that not only could one reach the Dunes in Las Vegas but she had another office located at 204 N. Beverly Drive, Beverly Hills, CA. The logo was modernized with the statement The beautiful Dunes Hotel and Casino Sooner or Later - Your Lucky Hotel at the bottom, and the artwork of the resort was more colorful.
The brochure stated that in just a couple of years since her opening, stars such as Maurice Chevalier, Frank Sinatra, Pinky Lee, Lou Costello, Cab Calloway, Chiquita & Johnson, Frankie Laine, Vera Ellen, Cesar Romero and Minsky's revues.
The resort contained The Arabian Room and The Sinbad Cocktail Lounge.
The brochure depicted the Lobby, Flower Shop, and Gift Shop.
The resort boasted suites and rooms, each with their own temperature control overlooking either the Sea Horse Pool/Persian Gardens or the Charleston Mountain Range. Double or twin bedded rooms or a suite with either one or two bedrooms at reasonable rates.
And of course, the Sea Horse Pool with a beautiful girl sitting by it.
On May 25, 1958, Pinky Lee conducted a free show for the children in Clark County. Tootsie Rolls and refreshments were served to all the children. It was advertised that "Parents 'must' be accompanied by a child!" It was noted that on this day, Lee entertained more than 5,000 people. The two matinees brought more children than anyone thought lived in Vegas. The original plans were to put on just one show, but because of the fantastic crowd and in order not to disappoint the 200-300 youngsters who waited patiently, a second show was put on thus prolonging the afternoon's festivities until 6:30pm. Then for the cast a show and hurried preparations for the regular show at 8:15 and the two others that followed. Even though Lee was beat, it was obvious that the children screaming "We love you Pinky" was the grandest ovation and tribute any performer could hope for.
Many people thanked not only Lee, but all others who went that extra mile including the Management who donated the services, supplying more and more treats as well as other services, those who worked overtime on short notice or came in to relieve others including Maitre d' Johnny Morelli and his Captains and Waitress; the stage hands; Cee Davidson and His Orchestra, the lighting men, the clowns, the Five Yokois, and Marquis Family.
"Because of your generosity and tireless efforts, the children of our Las Vegas were about the happiest in the Nation. Even Christmas Day and the gifts that are there to surprise the youngsters wouldn't be a close second in comparison." - Jack Cortez, May 1952
It was standing room only for Pinky Lee starring in Life Begins at Minsky. This resulted in the star being held over for unprecedented two week extension. He opened May 1st with a six week contract and the added two weeks took him through June 25th, making it a total of eight. No comedien in Dunes history had ever warranted an eight week run.
In July of 1958, members of the 130th Station Hospital, the unit Vegas resident Dr. E. Basse Wallace served in during WWII, held its first reunion in 12 years at the resort. This unit took care of the second highest number of casualties of any unit during the war. Almost 200 of the original 500 showed up for the reunion and Dr. Wallace hosted them all at his Paradise Valley Ranch one evening for an outdoor party and hot dog roast. Every state in the union was represented with members who came both singly and with their wives and families.
In late August of 1958, showgirl Penny Davidson was heartbroken because she wasn't there for the birth of her toy poodle, Sabrina's, birth to four puppies. Sabrina wasn't stupid though, she managed to climb into Davidson's bed to give birth to her puppies in pure comfort.
In September of 1958 Dunes showgirl Joan Slemons helped celebrate the 37th Wedding Anniversary of her parents of Palm Springs, CA. Everyone was delighted when Lou Costello interrupted his show introducing the couple and gratulating them on their anniversary.
In October of 1958, the Dunes and town was shocked to hear that Dunes co-owner Howie Engel was involved in an accident which killed his wife Edith, and left him in critical condition. It was reported that the couple was struck down by an automobile in Fort Smith, Arkansas.
In December of 1958, the resort announced that everyone who was holding on the $5.00 chips return them to the resort or they would be worthless. The chips were being replaced with new black colored chips.
In 1958, the showroom featured Folies Internationa, produced by Harold Minsky, starring the Novelites/Norton & Patricia/Tommy "Moe" Raft/Irving Benson/Cee Davidson Orchestra/Tempest Storm, as well as Nuit de Paris. Also showcased was Life Begins at Minsky's starring Cee Davidson & his Orchestra/Gillian Gray/Pat "Amber" Halladay/Pinky Lee/Jolene Lontere & Eddie Krieg/The Marquis Family/Minsky's Models/Eva Pavlova/Martine Vargis & Co/Bruce Yarnell/The Five Yokois/Legs Diamond; and Harold Minsky presented Minsky Follies of 1959 starring Lou Costello/Chiquita & Johnson/The Fredonias/Chili Pepper/Jack Hillard/Sharon Randall/Nina Varella/Sid Fields/Minsky Models/Cee Davidson & his orchestra. Also showcased were Belmonts; Frankie Laine w/Al Lerner at the Piano; Jack E. Leonard; Betty O'Neil; Pajama Game starring Larry Douglas.
It was noted that Tempest Storm shed 16 pounds for the part and the males stated they didn't know or realize she needed any shedding.
Sinbad Lounge showcased The Great Boyer, Denis & Rogers, Debbie Hayes & her 6 Madmen, The Original Ink Spots, Al "Flying Hands" Morgan, The Novelites, Dianne Payne, Ray Peterson w/Dreamdusters featuring Myrna Fox, Tom Riley & The Tom Cats, Topnotchers, The Triple Daters, Howard Stern, and Wager & Carroll.
It was noted that Al Morgan, contracted with Columbia Records, played hundreds of standards during the four or five shows he presented nightly. One tune he plays each time was "Jealous Heart" which sold over 4 million copies.
A golf course was added in 1959, reflecting the fact that men were the resorts' target market. The design was by Robert Dorr, Jr., of Hollywood's Warner Agency, with architect/engineer John Replogle.
In January of 1959, Dunes showcased Nuit de Paris featuring Carrie Finnell/The Marquis Family/Trio Cottas/Ben Beri/Naja Karamura/Gwen Harmon/Bob Kennedy/Allen Conroy/Irving Benson/Jack Mann/Vicki Denas/Jimmy Cavanaugh/The Minsky Models/Mannequins, and Cee Davidson and his Orchestra.
On January 20, 1959, the entire Minsky production appeared at the Builder's Convention at the Morrison Hotel in Chicago. The Builder's Convention brought the show to appear there at a cost of $30,000 plus travel expenses for the one night appearance.
In April of 1959, Dunes showcased Nuit de Paris featuring Libby Jones, Frank E. Marlowe, with Latona, Graham & Chadel, Dolinoff & Raya Sisters, Naja Karamura, Gwen Harmon, Bob Kennedy, Allen Conroy, The Minsky Models & Mannequins and Maestro Cee Davidson and his Orchestra.
Also in April of 1959, Dunes celebrated the first double ground breaking ceremony in Las Vegas history when construction began simultaneously on both the hotel's new Exhibitor & Convention Hall and 500-car parking lot. Major Riddle stated the project would be completed on or before July 1st, and would accommodate 1,000 with comfort. The 6,600 square foot hall was integrated into the present hotel structure and would contain complete facilities for conventions, trade shows, banquets and parties, and public meetings.
Again in April, Riddle toured Europe and visited a club in Paris. He saw Cocinelle and was attempting to lure the entertainer to appear at the Dunes in October.
In June of 1959, Dunes showcased 1,001 Nights at Minsky's starring Pinky Lee produced by Harold Minsky. Also in the show were Janik & Arnaut/The Jamal Sisters/The Mathurins/Gina Bell/Victor Julian & his Dogs/Tony de Milo/Gillian Grey/Bob Vegas/The Minsky Models & Mannequins/Betty Rose/Cee Davidson and his Orchestra. Resort President Major Riddle presented Pinky Lee with a color TV as a farewell gift and for a job well done. Betty Rose was chosen as the cover girl for the July 4, 1959 Fabulous Las Vegas magazine.
In May of 1959, dice dealer Lenny Leonard left Dunes to open a cocktail lounge named the Thunderbird in Hollywood, California. Dunes' management loaded their Las Vegas to L.A. plane with Leonard's friends to attend the opening.
Also in May of 1959, Harold Minsky signed a $100,000 per year two year contract to continue producing shows.
In July of 1959, Dunes showcased Minsky's Arabian Nights starring Frankie Laine. The show also featured The Tommy Roberts Singers, Ben Beri, Ford & Reynolds, Long Stemmed American Beauties, Rowena Rollins, Victor Julien and his Dogs, Gillian Grey & Bob Vegas, Allen Conroy & Marya Linero, The Minsky Models & Mannequins, Bill Reddie Orchestra, Cee Davidson & his Orchestra, and Frankie Vaughn. In October of 1959, Dunes introduced Minsky's Follies of 1960 with Tempest Storm and the Novelties. On July 2, 1959, Frankie Laine had a reunion at the resort with County Commissioner of Clark County Art Olsen. They were both from Chicago and attended the same high school. Olsen was the 1959 Chairman for the City of Hope. Laine volunteered to sell his latest album immediately after each show in the lobby. All monies taken in went to the City of Hope.
Also in July it was reported that the Dunes showcased flying Indians who performed poolside 4:30 and 10:15pm. free of charge. The Aztec Birdmen starring Prince Javier de Leon, performed their ritual dances on a platform so small a person could scarcely see it as it sat on top of a 100 foot high pole without the benefit of a safety net. These men were direct descendants of the fighting Aztecs who nearly outlasted the Conquistadors from Spain over 300 years ago and clearly demonstrated that bravery was a traditional Aztec property.
The Sinbad Lounge showcased The Great Boyer, Bobby Breen, Minsky's Arabian Nights starring Jack Carson/Martha Carson/Charioteers, Eddie & Betty Cole, Roberta Day & her Knights, Edmond Sisters, Earl Grant, Debbie Hayes and Her Six Madmen, Original Ink Spots, Hal Iverson Trio, Jimmy Jett, Lewis & Sanchez, Maaka Nua Hawaiian Holiday Revue, Chet McIntyre, Al Morgan, Pep Tones, Roberta Sherwood, Snapshots, and The Triple Daters.
In late 1959, Dunes showcased Harold Minsky's Life Begins at Minsky's w/Pinky Lee. The Lounge showcased the Original Ink Spots; Lewis & Sanchez; Los Nortenos; Roberta Sherwood; Leonard Sues & His Dixielanders. Pat Halladay and Alyce Keller were two of the showgirls. Dunes mourned one of its own when showgirl Helen Quake was killed in an car accident.
On January 31, 1960, William Reddie, whose Orchestra played at the resort as well as being the music director at the resort, was at the podium in the Arabian Room to conduct a symphony concert which included 75 musicians, including 50 strings, for the benefit of the Nevada Southern's music fund. It was at this performance that the public heard for the first time Reddie's Symphony No. 1, Toreador (a musical journey to Spain), Court Jester (the antics of the clown as he amuses the king), Discussion (a conversation piece), Gypsy Fantasy, Death of Fido, Trio for Doubles, and Concerto for Alto Saxophone which featured Ralph Gari, guest soloist and saxophone virtuoso. General Chairman of the concert Sidney Bliss stated that many members of this orchestra was composed of Vegas' musicians (the biggest in local history) had played with other symphonic organization. This included Joseph Alessi (trumpet) performed with the Metropolitan Opera Company, New York City Symphony and at Radio City Music Hall; concertmaster Harold Lieberman (violin) appeared with New York Philharmonic, Detroit, Minneapolis and Hollywood Bowl symphony orchestras; Joseph Pacey (cello) performed with the London, London Philharmonic, and BBC Symphony Orchestras; and Lewis Elias (violin) played with the Hollywood Bowl Orchestra, RCA Orchestra and Chamber Orchestra of Los Angeles. Tickets were - $1 for students, $5 general, and $25 Golden Circle Donors.
In February of 1960, the following was written:
"We wish to take this opportunity to congratulate Major Riddle and Bob Rice for the enormous amount of money and effort they have put forth to present the lavish show La Parisienne in their new show room. We visited the Dunes Hotel last Monday and would have bet any amount of money that they couldn't get their new show room open in time for last Thursday's opening. We would have lost as you know by now, for they had a tremendous opening and everything was in pie ala mode order. We believe that this show will have a long run at the Dunes and will more than justify the huge expense in bringing the performers, dancers and showgirls across from Paris. A tip of our hat to producer Charley Henchis, composer Michel Legrand, Publicity Director for the Dunes Lee Fisher and Maitre d' Mac Harris for their wonderful contributions in making the opening night such a memorable one." - Jack Cortez, February, 1960
Also during this year the audience was thrilled when Liberace got on stage and joined Pinky Lee.
On July 22, 1960, Diana Dors, who was known as the Marilyn Monroe of England, was speechless when she was confronted with the surprise her husband Dickie Dawson arranged for her. He had their six month old son flown over from London to be with his mom. Dickie Dawson would later be known as Richard Dawson of Hogan's Heroes/Family Feud fame.
On July 24, 1960, Bobby Breen was experiencing the "Vegas throat demon" and couldn't make the show. Dunes Host Billy Snyder took over at the Sinbad Lounge and the audience loved him.
Some personnel at the Dunes were cocktail waitresses Kay Wilson, & Clo Matthews, Casino Manager Karl Maier, Publicist Jean McGowan, Chuck Mann was Flight Director, Judy Baker was stewardess on Dunes Magic Carpet Flight, Casino Executive Dave "Butch" Goldstein, and gambling teacher Sam Landy.
In 1960, Bob Ryme became the Graveyard Boss at the resort. Ryme returned from Cuba where he was Casino Manager at the Hilton Hotel for Cliff Jones.
In 1960, Cafe La Parisienne showcased The Brothers Castro; The Five Brutos; Diana Dors/Les Morvais/Charley Ballet starring in La Parisienne; Al Hirt; Frankie Lane; Life Begins at Minsky's starring Pinky Lee/Billy Albert/The Audrey Sisters/Tony di Milo/Ferry Forst/Schaller Brothers/Luis Trapaga Dancers featuring Gladys & Freddy; Jayne Mansfield; Minsky's Scandals starring Frankie Vaughn; Les Morvais in Charley Henchis Production of La Parisienne featuring Carley Ballet/Les Kovacs/Les Romano Brothers/Les Rover Boys/Anoree Laurence/Annie Berryer/Raymond Girer/Gina Romand/original music Michel Legrand played by Bill Reddie & His Orhestra; The Novelites; Jack Cole & his Dancers; Minsky's Follies of 1961 starring Lili St. Cyr/Esmeralda & Pepe Lara/Three Monarchs/Sabra Samarr & Alan Conroy/The Staneks.
The producer of Dors' show was Lou Spencer who once was a dancer with the Dunhills.
In June of 1960, Dunes announced that she was going to have a fire works display at poolside at 10:15pm every evening for the entire summer.
The Sinbad Lounge showcased Johnny Adomono; Billy Albert/Audrey Sisters; Ernestine Anderson; King of the Saxaphone Gil Bernal w/Jacqueline Fontaine; Billy & Lilly; Bobby Breen; Traian Boyer; The Brothers Castro; Roberto Day & her Knights; Bill Dwyer/Buddy Charles; The Dyna-Tones; Al Hirt; Lewis & Sanchez; Maaka Nua & Hawaiian Holiday Revue; Don Randi Trio; Chet McIntyre featuring Joni Wilson; Maaka Nua & his Hawaiian Holiday Dancers; The Pep-Tones; Don Randi Trio; Chuck Rio; Peggy Sands & her Gentlemen of Swing; Roberta Sherwood; Starr Sisters w/The Collegiates; The Suttle-Tones; Mr. Tequila; The Vanguard IV; and Billy Ward & The Dominoes.
On November 1, 1960, Dunes hosted The Annual Branding Iron Dinner in the Arabian Room. This dinner was produced and directed by Jimmy Cavanaugh.
In October of 1960, Dunes owner/President M.A. Riddle announced two executive appointments:
 | Bert Knighton was named Resident Manager and Assistant to the President. Knighton was born in Kansas City, Missouri, was a member of the editorial staff of the Journal-Post until he was appointed secretary to the mayor, a post he held until he entered the Air Transport Command as a Major. After his service discharge in 1946, Knighton joined the staff of a subsidiary of the Coca Cola Company where he was associated with the late Al Steele. When Steele became President of Pepsi Cola in 1951, he named Knighton as his assistant with the primary task of opening new plants throughout the nation and 87 foreign countries - a position he retained when Steele was elected Chairman of the Board. Knighton was Best Man when Steele married actress Joan Crawford in Las Vegas in 1954. A charter member of Las Vegas Variety Club, Knighton also held memberships in the San Francisco Press Club and the Dallas Athletic Club. Knighton and his wife Joan, had been married 18 years and had felt a growing kinship for Las Vegas having visited the city many times. |
Lenny Shafer was appointed National Convention Director for the Dunes. Shafer, a resident of Las Vegas for 15 years, had served as Manager of the Dunes since mid-1958. He resided at Sweeny Avenue with his wife Evelyn, and two sons, Jerry and Buzzy. Shafer was active, taking part in many youth moves, including the organization of Little League ball teams. He was an original charter member of the Las Vegas Quarterback Club.
In 1961, Dunes was turned into a resort complex dominated by another new highrise, the 24-story "Diamond of the Dunes" by Chicago architect Milton Schwartz hired by its owner, Jacob Gottlieb, more than doubling the hotel's number of rooms from 200 to 450. The Diamond of the Dunes for a while was the tallest building in the state. Though it was a concrete frame structure, The Diamond of the Dunes was creased on its two broad sides. Deeply inset balconies protected the windows from the heat of the sun while giving an indoor-outdoor character to the highrise rooms. A nightclub and health club occupied the penthouse. The Dunes managed to project the elegance and progressiveness of modernism in Vegas. Even though the building was labeled as 24-stories, it was actually only 21-stories. There were no 11th, 12th or 13th floors.
The Dunes expansion was part of a long-range master plan allowing for five future towers and intending to turn it into a major resort, adding convention rooms, and the Sultan's Table restaurant.
In trying to upgrade the class of people the hotel attracted, design was considered critical and Schwartz was attentive to details down to the colors, tablecloths, and blue martinis served at the Sultan's Table.
"The Dunes Hotel completed 250 more rooms, making the grand total of 450 (just a beginning to their goal of 950). The Sultan's Table, their new steak house, is one of the most plush in the entire West." - Jack Cortez, 1961
In April of 1961, Ronnie Brown, pianist at Sultan's Table, and Judy Cooke, Executive Secretary for ABC-TV in L.A., were married in Vegas; autograph hounds were in attendance when it was learned that Frank Sinatra, Dean Martin, Kirk Douglas and a host of celebrity friends were at the Sultan's Table; and Zsa Zsa Gabor arrived at the hotel with 25 pieces of luggage and a French Poodle.
In May of 1961, it was reported that Convention Director Lenny Schaefer was promoted to Vice-President; and Traian Boyer (The Great Boyer) left the Dunes for two weeks to work in a movie.
Although the Dunes was the last place of business to enter a float in the Helldorado Beauty Parade, they pulled down the grand sweepstakes award.
Vaugn Monroe was scheduled to play at the Sinbad Lounge in the summer of 1961, but was forced to cancel his contract. Bill Eckstine offered to fill in for Monroe.
On May 18, 1961, Tenderloin opened at the resort and broke an all time Arabian Room record. Major Riddle announced that as a result, the show, originally scheduled for six weeks, had been booked for an additional month and would be presented twice nightly through July 26, 1961. This comedy was based on Rev. Dr. Charles Parkhurst's crusade to close up New York's sinfilled Tenderloin Distrist. In the star spot was Ron Husmann who was featured in "Fiorello" before he attained stardom in this vehicle.
In July of 1961, Lee Fisher had a "its funny now" story when he flew to Los Angeles on TWA and his bagged followed later on a Western flight. Fisher returned on United while he briefcase followed him on a Pacific flight. He had no excuse for why his baggage wouldn't fly with him.
In August of 1961 it was announced that the Sinbad Lounge would have free hors d'oeuvres from 5:00-6:30pm.
On August 28, 1961, a farewell testimonial party was thrown for Father Richard Crowley at the Convention Center with entertainment from 10:00pm until dawn. Lou Walters and Harry A. White arranged the party, Stan Irwin and Henry Dunn were the emcees, Bill De Angelis was Stage Manager, and the musicians were provided by Musicians Protective Association, Local 369. Those who appeared at the show were Bogadadis Duo, Shecky Greene, The Dagenham Girl Pipers, The Florence and Fredrick Dancers and Mme. Baron's Can-Can Dancers from Tropicana; Arren and Broderick and Don Urban from the New Frontier; The Barry Sisters and Myron Cohen from Flamingo; The Happy Jesters and The Gimma Brothers from the Stardust; Hank Henry and The Madcaps from Silver Slipper; Ray Anthony and the Book Ends and Davis and Reese from Sahara; The Lancers and Alice Lon from Thunderbird; Arturo Romero and his violins and Eleanor Powell from Dunes; Kay Stevens and Mitzi Green from Riviera; Peter Lind Hayes from Sands; and Louis Prima and Keely Smith from Desert Inn.
In October of 1961, Dunes announced that its casino would be remodeled by Christmas as they wanted it to match the decor of its new addition; and Al Hirt was froced to leave his engagement early in order to be on the Ed Sullivan Show.
In November of 1961, Howie Engel made it official when he gave a beautiful five carat diamond ring to Dolores Marts (former showgirl at the Sahara).
In December of 1961 employees listed included Bob Rice - General Manager Casino; Sid Wyman/Jackie Mandell/Charles Rich/Dave Goldstein/George Duckworth/Frank Ivy/Frank Portnoy/Ben Riggio - Casino Shift Boss; Joaquin Noriega - Catering Manager; Marty Goldberg - Manager & Host of Sinbad Lounge; Bill Snyder - Host of Sinbad Lounge; Lenny Schaeffer - Convention Director (then promoted to Vice-President); Alice Newman - Secretary to Schaeffer; Don desmond - Golf Pro/Manager Emerald Green Golf Course.
In 1961, Arabian Room showcased Dakota Staton; Denis & Rogers; Dyna-Tones; Exotiques; Ford and Reynolds (of the Ed Sullivan Show); Al Hirt; A Night at Minsky's starring Tony Bennett; An Evening w/Eleanor Powell & her Four Gentlemen featuring Allan Drake; Bill Reddie Orchestra; Summertime Frolic starring Tony Bennett/The Earl Twins/Ford & Reynolds; Tenderloin - Broadway's Rollicking Tribute to the Gay 90's starring Ron Husmann; and Zsa Zsa Gabor.
In late 1961, Arabian Room showcased Steve Parker's Philippine Festival starring Baby Aguilar & Boy Pecson/Pileta Corrales/Katy de la Cruz/Betty George/Bobby Gonzales/Shirley Gorospe/The Highbrows/Al Quinn/Elizabeth Ramsey/Alice Reyes/Ricardo Reyes/ Conductor/75 Island maidens. The show was directed and choreographed by Paul Godkin.
The Sinbad Lounge showcased Billy Andre; Gil Bernal; Traian Boyer; Bobby Breen; Frankie Carr/Joe Mayer's Novelites w/Chuck Leonard; Brothers Castro; Denis & Rogers; Billy Eckstine; Fabulous-Tones; Flaim Brothers; Gigolos; Debbie Hayes; Herb Hecht Quintet; Al "He's the King!" Hirt; Joseph Mack Quartet; Betty Miller Trio; The Novelites; Christine Norden; Maaka Nua & His Hawaiian Holiday Revue; One Plus One; Randy Sparks Trio/Joseph Mack Quartet; Roberta Sherwood; Travelers III; and The Fabulous Tones. The Sultan's Table showcased Betty Ayres & Her Sparkling Strings; Ronnie Brown at the Piano; Arturo Romero & his Magic Violins; Dino Donati at the Piano; Joseph Mack Quartet; Joseph Mack Quartet; Chuy Reyes; and Henry Oakes at the Piano.
When Debbie Hayes opened in May of 1961, people were in awe when a very hot trumpet appeared on stage and it was none other than Louis Jordan. No one knew how he got to the resort to play for Hayes. Major Riddle, Lee Fisher, and all the execs couldn't find his name on any of the schedules nor any contracts with his signature. Finally after a long investigation it was discovered that Jordan was a friend of Hayes and she had asked him to accompany her during her tenure at the resort.
The Magic Violins Villafontana went over to Ronnie Brown's Sultans Table Suite with him, and all crowded arounded the paino on the stage in the Sultans Table when two of them feel over backwards into the waterfalls. The joke was directing these two individuals to the pool.
In the early 1960s, a brochure was given out giving details of the resort. I have broken it down as follows:
"Before she left to film The Sheriff of Fractured Jaw in England, Jayne Mansfield and her family spent four weeks in Las Vegas. She had been asked to appear in nightly performance at the Tropicana, where she sang, danced and joked with the audience, and could not refuse the offer of $25,000 a week. Jayne loved being able to personally interact with her fans, and the Tropicana loved the crowd she drew. Her performance brought in a packed house every night. It was the beginning of a long-standing, highly successful nightclub career for Jayne. Several years later she returned to Las Vegas, this time at the Dunes Hotel, where her weekly salary was raised to $35,000. Though she began touring with her act, Jayne's stage performances were not limited to nightclubs. She renewed her involvement in the theater, most notably in an acclaimed production of Bus Stop. "As the chanteuse being abducted by the lonesome cowboy, Miss Mansfield can hardly help stealing scenes," said a critic. "But oft times the scenes are earned rather than stolen�it turns out the lady is endowed with a comedic talent." She also dabbled in television, with cameo appearances on The Alfred Hitchcock Hour, Jack Benny Program, Burke's Law and The Steve Allen Show. Ultimately, Jayne juggled a career that encompassed almost every media facet. Unfortunately, as so often happens in Hollywood, Jayne and Mickey's relationship had become strained. They decided to divorce in August 1964, but always remained good friends." - Mike Christ, June 2002
In 1962, Major Riddle was saved when the Gaming Commission okayed the license applications for Sid Wyman, Charlie Rich, and George Duckworth, all formerly of the Riviera casino team.
Also during this year Mary Tyler Moore and Grant Tinker was married at the resort.
In December of 1962 trick shot artist Curt Wilson was named as the new Golf Pro and Manager of the Emerald Green Course.
On December 26th Sultan's Table hosted the 26th Wedding Anniversary party of the Alan Gales. Many Strip celebrities turned out. Gale was co-starred with Betty Grable, Dan Dailey and Lola Fisher in Guys and Dolls. This was his Vegas debut.
In 1962, Arabian Room showcased Frankie Laine, Tony Bennett, Charlie Manna, Patty Page/Guy Marks, Eleanor Powell, Gary Morton, Polly Bergen/The Countrymen/Hal Borne Conducting, Steve Parker's Philippine Festival directed/choreographed by Paul Godkin, w/Bobby Gonzales/Katy De La Cruz/Pileta Corrales/Elixabeth Ramsey/Shirley Gorospe/The Highbrows/Baby Aguilar/Boy Pecson/Ricardo Reyes/Alice Reyes/Al Quinn/cast of 75, Bill Reddie Orchestra, Rowan & Martin, and Paul Winchell/Jerry Mahoney. Also showcased was Guys & Dolls starring Betty Grable/Dan Dailey/Alan Gale/Lola Fisher.
The Persian Room showcased Vive Les Girls featuring Billy Andre/Bat'ya/Gil Bernal/Earl Green Orchestra/JeanVallin/Marya Linero/Shellis Cass/Travelers III/One Plus One/cast of 30. Also showcased were Allegros; Sue Evans, January Jones; Doris King; Joseph Mack Quartet; Dick Ruedebusch; and The Salmas Brothers.
The Sultan's Table showcased Sing-A-Long with Effie, Joseph Mack Quartet, Music by Jose Mario, Al Nichols at the Piano, Arturo Romero & His Magic Violins, Barry Townley at the Piano.
In January of 1963, Tom King was doing a photo layout for Life Magazine of Vive Les Girls and took many pictures of Jacqueline Douguet focusing mainly on her.
Also in January of 1963, Norma Riddle was named as the new President of the Women's Democratic Club for 1963.
In 1963, George Carlson planned an episode of his show centering around the Dunes. His show, Northwest Traveler was shown in Seattle and Portland.
In February of 1963, syndicated columnist Hy Gardner was at the Dunes taping interviews to be projected on his New York WOR-TV show. KLAS-TV filed the segments, which centered around many stars who were appearing on the Strip.
From February 28 to March, 1963, Steven Allen practically took over the resort to do some filming for his 90 minute TV show. Tied in with this time filler was the World Premiere of UA'S Love is a Ball set for the Huntright Theatre, March 1st, segments of which were contained in Allen's show.
During 1963, Major Riddle appeared on Johnny Carson's Tonight Show. The Dunes received many inquiries from across the nation after the show regarding Riddle's Weekend Gambler's Handbook. The first printing of 10,000 copies were completely sold out.
On July 7, 1963, Major Riddle, Charles Rich and Frederick Apcar were honored by the Foreign Press Association at a dinner given at the Beverly Hilton Hotel.
Every evening at 8:30pm, patrons watched trick shot artist Curt Wilson in action at the Dunes' driving range. Dunes' driving range was opened until 3:00am, for the benefit of Vegas' entertainers who wanted to hit a few in the process of unwinding.
On July 17, 1963, writer Norman Mailer and Judy Garland spoke with heavy-weight challenger Floyd Patterson at his Dunes training camp, five days before his title fight with Sonny Liston.
On June 14, 1963, Major Riddle hosted the 84th birthday party for his mother at the Sultan's Table.
On June 19, 1963, Persian Room entertainer January Jones appeared on Johnny Carson's Tonight Show.
On August 2, 1963, people did a double take at the Sultan that sat on top of the resort. In honor of the Kingston Trio the Sultan was seen wearing a Kingston Trio red and white striped shirt and a huge guitar. Rip Taylor was suppose to appear with the Kingston Trio on opening night but couldn't make it. Louis Nye quickly stepped in to take his place.
It was announced that on November 29, 1963, the cast of Casino de Paris would arrive in Vegas from Paris with Producer/Director Frederic apcar in charge of the troup. The production was scheduled to open on December 23rd.
In 1963, The Dunes showcased Frederic Apcar's Casino de Paris starring Line Renaud/Betty Reilly/Ernie Shelby/The Allegros/Arturo Romero & Magic Violins/Jacques Foti/Jack Melick. Also showcased was Guys and Dolls starring Betty Grable/Dan Dailey/Alan Gale/Lola Fisher/Stubby Kaye/Slapsie Maxie Rosenbloom/Jack de Lon/Jerry Mann/Eddie Hanley/James Maloney/Robert Gallagher/Ingeborg Kjeldsen/Cast of 52; and Bill Reddie & His Orchestra. Dulcie Jordan took over for Betty Grable when she went with husband Harry James to Palm Springs who was playing in a golf tournament.
"The Dunes presented the Casino de Paris review - I fell in love with some of the incredible women who performed in the show. Uncle Sid has his own table in the showroom, where my brother and I (and later our friends, and later still, my girlfriends) would sit, with or without Uncle Sid. It was always an amazing experience when I was a snot nosed kid to walk up to the "Invited Guests" line, bypassing everyone else, and give my name to the vaguely menacing men who worked the front of the showroom. Once I or my brother said our name, the demeanor of these gentleman changed dramatically, and we were ushered into the showroom with alacrity.Getting into other shows in Las Vegas was also an amazing experience. Uncle Sid would call ahead, give us a $20 bill and tell us to mention his name - it worked every time, and we always had terrific seats down in front of the stage.
I'm not sure, but I believe the Dunes put in a huge high-rise in the late 60s or early 70s, and had a huge neon sign that might have been the largest at the time. They had one of the first country clubs on site. I recall looking out over the desert from the high rise at the Dunes - and before that the Riviera - and seeing Las Vegas grow out in every direction. (I also remember how much I loved the blackout curtains in those hotel rooms!) I also know that after a couple of days of seeing shows with my folks, or my friends or girlfriends when I was older, was more than enough for me and I'd be ready to return home or back to college.
Uncle Sid was also a participant in at least one world championship poker series in Las Vegas. I believe he was indicted once, for tax evasion, when the FBI drilled into his safe deposit box and took out the cash they found there. He was acquitted of any crime and his money returned to him - former governor Laxhalt, as I recall, testified in his defense. As far as I know, my uncle moved out west from his home, in St. Louis, where he and his partners made their money as bookies - my family really didn't talk much about Uncle Sid's early years.
I do know I used to see him in the morning sitting at a poker table in the casino, at the Dunes and Riviera, where he'd been most of the night, and apparently he usually won. My dad once recounted watching his brother play craps, back in St. Louis, for 24 hours, straight.
He was an amazing person, and he turned down numerous requests from people who wanted to write his biography. - David Wyman, Nephew of Sid Wyman
The Arabian showcased Casino de Paris starring Line Renaud/Rudy Horn/Tony Sandler/Ralph Young/Roslyn Roy/Jean Louis Bert/Marya Linero/Michele Frascoli/The 12 Rudas Acrobatic Dancers/The Great Magyar Pusztai Troupe/Male dancers/Girl Dancers/Les Mannequins de Paris/Bill Reddie & The Casino de Paris Orchestra. This was was advertised as having a cast of 100.
The Persian Room showcased Vive Les Girls - All New 1963 Edition w/Jacqueline Douguet/Hall, Norman & Ladd/Peiro Brothers/Les Danmory/Kim Darvos/Jean Philippe/Bernard Chareyron; The Allegros; Sue Evans; Earl Green Orchestra; Kingston Trio/Louis Nye; Beverly St. Lawrence; Jennifer Marshall, Clyde (Sugar Blues) McCoy; Hernan Pelayo; Sasha Semenoff Quartet; and Rusty Warren.
Sultan's Table showcased The Allegros, Intimately Yours w/Jacques Foti, Rosa Linda, Jack Melick at the Piano, Arturo Romero & His Magic Violins, Bob Ross at the Piano, and Sasha Semenoff Quartet.
The Casino de Paris girls got a special treat when Cary Grant stopped by to say hi.
During this time, Dunes' buffet dinner was served in the Savoy Dining Room & Coffee Shop for $3.25 for adults and $2.25 for children under 11. This buffet boasted 50 items, a choice of at least four hot dishes, and it also included beverage and desert. The Hunt Breakfast Buffet boasted that the Hunt Master was attired in authentic English Hunting garb, costing $2.15 for adults and $1.65 for children under 11.
In 1964, the Dunes added a 180-foot sign designed by Lee Klay of the Federal Sign and Signal Company at a cost of $250,000. This signed weighed 1,500,000 pounds including the foundation, was 80 feet wide, and took several miles of neon tubing. The estimated cost of this sign was $100 a day. Three full time service men were hired to take care of the sign. The onion dome silhouette evoked a Thousand and One Nights fantasy, but when it is read as a stylized spade, the sign reflected the roadside tradition of buildings in the shapes of the things they sell. With electric lava erupting through the sign into the sky every minute, the Dunes' sign was phenomenal. Milton Schwartz objected to the sign's size, shape and placement. Major Riddle, who ran the hotel, demanded a sign to keep up with the new generations of signs on the Strip. Riddle won the battle. In 1966, it was noted that the sign alone, which contained 10,000 lighting units cost the Dunes $47,500 a year to operate.
Even though I have read the cost of the sign was $250,000, Mike Christ has heard first-hand, having worked at the resort the following:
"The original actual cost of that huge sign in 1964 was $18,000. That was the WHOLE sign. The Dunes didn't have the money, so an arrangement for a lease was put together. It was built with a 30 year lease and I think the rent was about $5,000.00 a month." - Mike Christ, July 2002
Golf Course w/sign in background
During this year, Major Riddle appeared on Johnny Carson's Tonight Show. The Dunes received many inquiries from across the nation after the show regarding Riddle's Weekend Gambler's Handbook. The first printing of 10,000 copies were completely sold out.
Also during this year, the newly renovated golf course opened with the name Emerald Green Golf Course. The first tournament was the Left Handed Golfers' Second Annual Fall Classic on November 20, 1964.
In 1964, Arabian Room showcased Casino de Paris starring Line Renaud with Rudy Horn/Jean Louis Bert/Jacqueline Douguet/Michele Frascoli/Marya Linero/Cinq Peres/The Great Pusztai Troupe/Bill Reddie Orchestra/ Rosalyn Roy/The Rudas Acrobatic Dancers/Tony Sandler/Ailsa Winton/Ralph Young/Michel Zapla, and a cast of 100. In October of 1964, Art Seidenbaum of the Los Angeles Times stayed at the resort to do a feature story on the show.
Persian Room showcased Vive Les Girls! - All-New 3rd Edition, w/Tres Bizzaros/Chris Carroll/Bernard Chareyon/Kim Darvos/Jacqueline Douguet/Earl Green Orchestra/Johnny Hart/Jessica James/Les Danmory/Les Girls Dancers & Showgirls/Gary Marshall/Peiro Brothers/Jean Phillippe. Also showcased were Mickey Turner/Margo, Skiles/Henderson, Sasha Semenoff Quartet, and The Four Femmes.
Sultan's Table showcased Belogar & His Music, Jack Melick at the Piano, Al Nichols at the Piano, Arturo Romero & his Magic Violins, The Four Femmes, the songs of Key Howard, Sasha Semenoff Quartet, Music by Jose Mario, and the Rendezvous with Rita Moss.
In January of 1965 it was announced that Pat Foust became Guest Relations Director, in February Irving "Pit" Litwin joined the executive gaming staff, and in March Michele Cooper became Executive Secretary in the Public Relations/Advertising offices.
In February of 1965, Vegas Ambassador Sherlock Feldman stole the show from Frankie Laine and Larry Storch on Regis Philbin's TV show. Feldman, Dunes' Graveyard Shift boss, knew all the intracacies of gaming and his showmanship earned him the star slot - last on the show.
Long time Sultan's Table performer, Jacques Foti appeared on the March 11, 1965 Kraft Suspense TV show.
In April, 1965, the "official" opening ceremonies of the Emerald Green Golf Court took place. The ceremony was marred by the injury of sky diver Jerry Hocking who was also a dealer at the resort. Hocking aimed for a landing at the first tee but the wind caught him above the ground and slammed him against a golf cart. Jerry's injuries didn't keep him in the hospital too long and he stated he would be back skydiving soon.
"The Dunes' Emerald Green Country Club is now official open and in full swing with their beautiful "Miracle Mile" greens laid out magnificently along the newly-opened freeway to the rear of the hotel. Also ready and waiting for you, the public, is the new driving range just south of the hotel. The Dune sis now considering various tournaments which they hope to be able to announce in the very near future. All of which goes further toward making Las Vegas the sports capitol of the world." - Johnny Uhlman
On May 17, 1965, camera crews began shooting "Line Renaud in Las Vegas" at the resort. Ron Lewis executed the choreography for the 45 minute spectacular which was limited to European Audiences.
After hosting the Russian Basketball Team during their Dunes stay, it was reunion time when Sam Landy checked into a San Francisco hotel on business and found himself being bear-hugged by the visitors. The Russian players discovered him in the lobby of their hotel and loudly proclaimed there was none as fabulous as what they saw in Vegas.
On June 4, 1965, Top o' the Strip atop the tower was unveiled to the public. It advertised enetrtainment from noon until 4:00am. The Queen Elizabeth Luncheon Buffet was served at the Top O' The Strip. It featured roast prime rib of beef, and the price was $3.75. Mac Harris became the Maitre 'd moving from the Showroom. Murray Moskowitz because the Maitre d' for the Showroom.
On June 12, 1965, Schwartz added a new seafood restaurant, Dome of the Sea. Dome was a clamshell of a room suspended from six legs of sculptured concrete by a web of stainless steel threads. The legs sat in a free-form pool of water than reflected onto the bowl-shaped underside of the structure. Inside, set designer Sean Kenney, who had worked briefly with Frank Lloyd Wright, continued the undersea theme by projecting fish, seaweed, and subaqueous images on the walls. A small stage held a harpist. Jean Bellordre of Royan, France was named Chef of the restaurant.
The Dunes fowarded $3,175 to the Damon Runyon Cancer Fund representative of the receipts from the $25 a plate dinner opening the Dome.
Also during this year, Dunes opened its new "Shopping Compound." One shop included was Marion Hennessey's Young Set Children's Shop.
Cary Grant and Dyan Cannon were married at the resort this year, then on August 14, 1965, Jane Fonda and Roger Vadim married at the resort. Fonda and Vadim were seen dancing until dawn to the Russ Morgan Orchestra and rushed to catch a plane.
In September of 1965, Sultan's Table was the only restaurant in Vegas to be included in Esquire Magazine's Gourmet Feast for Americans which was to be featured in December's holiday edition.
In 1965, Casino de Paris Showroom showcased Casino de Paris starring Line Renaud/Rudy Horn/Bill Carey/Christian Cardin/Louis Bert/Marya Linero/Michele Frascoli/Brix Twins/Desmond & Marks/Rudas Acrobatic Dancers/Great Pusztai Troupe/Tanya the Elephant/Bill Reddie Orchestra/cast of 100. In the end of 1965, the Casino De Paris Showroom was closed preparing for the new 1966 Le Casino de Paris.
The Persian Room showcased Vive Les Girls! - 1965 Edition w/Elise Vallee/Gary Marshall/Michael Allport & Jennifer/Tres Bizzaros/Jessica James/Les Girls/Johnny Hart/Les Girls/Earl Green Orchestra. At the end of the year Vive Les Girls! - New 1966 Edition was showcased starring Bobby Sherwood and Sasha Semenoff Quartet. The Persian Room also showcased The Apollos, Tony Costa, International IV, The Four Femmes, Frazer & Nevers, One Plus One, Bobby Sherwood, Gene Stridel, and Tunesters. The Sultan's Table showcased Emme Kemp, Arturo Romero & His Magic Violins alternating w/Al Nichols at the piano, Jack Melick at the Piano, Four Femmes, Sasha Semenoff Quartet, June de Toh, and Judy West. It was noted that Judy West created such an intimate atmosphere that patrons lean against her piano and tried a song or two themselves. Nobody could top bartender Jack Shea's rendition of I Left My Heart In San Francisco.
Top O' The Strip showcased Russ Morgan Orchestra, Sandra Karol, Jerald Linden, and Art & Dotty Todd.
During this year, Sylvia & Ed Sullivan spent part of the week at the resort. They escorted Mrs. Gug Cahn to the Top O' The Strip. The 75 year old Cahn took the mike and sang a medley of her late husband's songs with Art & Dotty Todd - the audience went wild. Sullivan also took the opportunity to sign up Art & Dotty Todd to appear on his TV show.
Dunes provided Tanya the Elephant with her own slot machine. Although someone else had to insert the coins, Tanya pulled the handle with her trunk and she would mournfully trumpet sounds whenever the silver coins didn't come out.
Syd Wyman, Larry Snow, Dave Goldstein, Delores & Howie Engel, Charles Rich, and Bob Rice took holiday ads in the Fabulous Las Vegas magazine.
During the 1960s and 1970s, through Junket meister Julius "Big Julie" Weintraub, the Dunes was a popular mainstay for many New Yorkers.
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