The City By The Bay will feature the renowned Fisherman's Wharf where visitors will be able to step out of the desert and into the legendary Bay area in which a carnivalesque mood will set the scene. A myriad of indoor and open-air seafood eateries will be available to satisfy every level of appetite from that instant urge for a fresh sourdough bowl of clam chowder to an intimate, romantic evening of superb dining. Visitors will enjoy the atmosphere, and the aromas, of this this fun-filled scenic setting for dining and shopping complete with curio shops and street performers. This spectacular attraction will include a pod of sea lions, Monterrey boats and a wave making machine to supply the sounds of the bay.

Although Fisherman's Wharf will be the main attraction at The City By The Bay, it doesn't stop there. The project will pay tribute to many of the public domain icons of San Francisco including:

Chinatown - This will be the quickest trip you can make to Hong Kong's past and present. Visitors will be able to delve into a world of exotic shops and markets, authentic restaurants and, a times, an indigenous festival.

Lombard Street - A replica of "the crookedest street in the world" you will be able to stroll your way up to the Coit Tower while enjoying the profusely landscaped grounds.

Coit Tower - This fluted concrete shaft will rise approximately 300 feet from street level at the top of Lombard Street. Visitors will be able to enjoy a spectacular 360 degree view of the world on the Las Vegas strip or browse through the souvenir shop in the base of the tower.

Alcatraz - The infamous "Rock" will be the setting for a unique dining experience. This tri-level restaurant will feature specialty dining and a world-class winery in the cellar. Patrons may find themselves dining in "Cell Block A" on tin plates.

Napa Valley - A fully operational winery featuring a selection of California's finest wines. Napa Valley will also offer gourmet dining and fine wines for tasting and purchase.

The hotel will offer 2,512 guest rooms with the typical room starting at 469 square feet. Convention and meeting space will cover 100,000 square feet of meeting and pre-function rooms. The casino area will encompass 100,000 square feet, 100 table games, including a high-end area with baccarat and specialty games, and 2,500 of the newest and favorite slot machines on the market and a state of the art race and sports book. The Golden Gate Bridge will serve as a stately backdrop as it transports you from the strip throughout the property.

The bay area known for it delectable dining and nightlife will be transformed to The City By the Bay with 10 specialty restaurants in addition to the 4 to 5 seafood options featured at Fisherman's Wharf. The tone of sweet seduction and romantic melodies will come alive with the musical style of Otis Redding and Al Green in the properties lounges and nightclub. The property will also house a 1,200 seat showroom featuring its own in-house production. Ruffin is looking at several propositions but has not committed to a specific production at this time. He is looking for the "perfect" high energy, musical and art form that will portray the infamous nightlife the bay area is known for.

The project includes a 40,000 retail area plus the specialty shops located in the Fisherman's Wharf and Chinatown. In addition, a short stroll over the Oakland Bridge and guests will find themselves in The Fashion Show Mall which houses approximately 145 outlets and focuses on high-end retail.

Ruffin has proved his success in turning around The New Frontier Hotel and Casino. The staff members will have preferential treatment for employment positions when The City By The Bay opens. In September of 2002, Ruffin will unveil his vision of excitement, culture and entertainment when The City By The Bay opens. We may be "leaving our hearts in Las Vegas" soon.